An unexpected alchemy of Starbucks® finest
arabica coffee infused with Partanna® extra virgin olive oil offers
a velvety smooth, deliciously lush new coffee experience
Unveiled at the Starbucks Reserve® Roastery
Milan and Starbucks Italy stores, Oleato to launch in select
markets worldwide over the coming year
Starbucks today unveiled a transformational innovation in
coffee, Oleato – a line of coffee beverages that brings together
the unexpected – Starbucks arabica coffee deliciously infused with
a spoonful of Partanna cold pressed, extra virgin olive oil. The
result is velvety smooth, delicately sweet, and lush coffee that
uplifts each cup with an extraordinary new flavor and texture. The
new beverage platform which launches in Starbucks stores in Italy
on Feb. 22, includes: Oleato™ Caffè Latte, Oleato™ Iced Shaken
Espresso, and Oleato™ Golden Foam™ Cold Brew. The Starbucks Reserve
Roastery Milan will also debut five beverages to customers on Feb.
22: Oleato™ Caffè Latte, Oleato™ Iced Cortado, Oleato™ Golden Foam™
Cold Brew, Oleato™ Deconstructed, and Oleato™ Golden Foam™ Espresso
Martini. Starbucks will begin to introduce the beverages in select
markets around the world, starting with Southern California in the
United States this spring. Later this year, Japan, the Middle East,
and the United Kingdom will launch the beverages.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230221005753/en/
Introducing Starbucks Oleato™ – a
Revolutionary New Coffee Ritual (Photo: Business Wire)
“During my first trip to Milan in 1983, I was captivated by the
sense of community, connection, and passion for coffee I found in
the city’s espresso bars. It was that trip that inspired me to
bring the ritual of handcrafted espresso to Starbucks and to
America. Oleato represents the next revolution in coffee that
brings together an alchemy of nature’s finest ingredients –
Starbucks arabica coffee beans and Partanna cold pressed extra
virgin olive oil,” said Howard Schultz, Starbucks interim chief
executive officer. “Today I feel just as inspired as I did 40 years
ago, Oleato has opened our eyes to fresh new possibilities and a
transformational way to enjoy our daily coffee,” said Schultz.
Starbucks continuous search for inspiration revealed a family
tradition that has existed in regions of Italy for generations -
enjoying a spoonful of extra virgin olive oil each day as an
uplifting ritual. This led Starbucks to Partanna, an Italian extra
virgin olive oil brand with more than 100 years of tradition and
dedication to farming and crafting premium extra virgin olive
oil.
Oleato, The New Coffee Ritual
Partanna created a highly curated blend of extra virgin olive
oil from the finest Mediterranean olives, including the
high-quality Nocellara del Belice (also called Castelvetrano)
olives from Partanna, Sicily. The blend was thoughtfully selected
to pair perfectly with Starbucks coffee, which is then skillfully
infused in the beverage to unlock a smooth and delicious experience
like no other.
Starbucks Oleato beverages that will be served in Starbucks
stores around the world:
- Oleato™ Caffè Latte: Starbucks Blonde Espresso
Roast, a light roast that is smooth and subtly sweet, is infused
with Partanna extra virgin olive oil and steamed with creamy
oatmilk to create a velvety smooth, deliciously lush latte.
- Oleato™ Golden Foam™ Cold Brew: The inviting
aroma of lush Partanna extra virgin olive oil infused cold foam
cascades slowly through the dark, smooth cold brew, creating a
subtle sweetness in the beverage.
- Oleato™ Iced Shaken Espresso: This coffee-forward
beverage offers layers of flavor sweetened with notes of hazelnuts,
rich espresso and creamy oatmilk infused with Partanna extra virgin
olive oil.
In select markets, customers will also be able to add a press –
the equivalent to a spoonful – of Partanna extra virgin olive oil
as a customization to select beverages. The press will then be
infused (steamed, shaken, or blended) as a customization into
select drinks such as espresso beverages and tea lattes. Golden
Foam will also be available as a customization, which can be added
as a delicious topping on both hot and cold beverages.
Designed to pair perfectly with the exquisite Starbucks Reserve
coffee, the Starbucks Reserve Roastery Milan today debuted five
Starbucks Reserve Oleato beverages:
- Oleato™ Caffè Latte: Starbucks Reserve Espresso
and creamy oatmilk infused with Partanna extra virgin olive oil
create a velvety, luscious latte.
- Oleato™ Iced Cortado: Starbucks Reserve Espresso,
demerara syrup, and a dash of orange bitters and oatmilk is infused
with Partanna extra virgin olive oil. It is then served over ice
and finished with an orange peel.
- Oleato™ Golden Foam™ Cold Brew: Starbucks Reserve
Cold Brew is lightly sweetened with demerara syrup and finished
with Partanna extra virgin olive oil infused cold foam, creating an
inviting aroma and subtle sweetness.
- Oleato™ Deconstructed: An ode to the Italian
tradition of combining olive oil with a squeeze of lemon. This
beverage pairs Starbucks Reserve Espresso and Partanna extra virgin
olive oil infused with a luxurious passionfruit cold foam.
- Oleato™ Golden Foam™ Espresso Martini: Starbucks
Reserve Espresso, vodka and vanilla bean syrup topped with golden
foam – a fusion of fior di latte (sweet cream) and Partanna extra
virgin olive oil.
“When creating the beverages, we were inspired by the rich
history and origin stories of coffee and olive oil – two of
nature’s most transcendent ingredients,” said Amy Dilger, principal
beverage developer for Starbucks. “Infusing Starbucks coffee with
olive oil yielded a velvety smooth, rich texture, with the buttery,
round flavors imparted by the olive oil perfectly pairing with the
soft, chocolatey notes of the coffee.”
“One thing that’s special about Partanna’s olives is their
uniquely nutty, slightly sweet flavors – think of that rich
smoothness of a buttery caramel, it’s a natural complement to our
coffee,” said Dilger. “Whether you enjoy Oleato hot or cold, you
get this really luxurious, textural experience.”
Read more about the inspiration and creation of these beverages
here.
Raising the Bar on Coffee Innovation
Italy’s romance with coffee, food and connection has served as
an inspiration for the Starbucks Experience since the company’s
earliest days, influencing its coffee, food, and store designs, as
well as its reverence for artistry.
“The art of coffee craft, curation and creation remains core to
Starbucks. Our aspiration to continue to be the world's leader in
premium coffee – in both the art and the science – is as strong
today as it was more than 50 years ago when Starbucks first opened
its doors,” said Schultz. “Embracing our heritage, we remain
dedicated to exceeding our customers’ expectations by bringing
innovative experiences to savor.”
From the first Starbucks Caffè Latte served in 1984, to Pumpkin
Spice Latte, Nitro Cold Brew, and the more recent Iced Shaken
Espresso beverages, Starbucks continues to bring its customers
innovative beverages at scale.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with nearly 36,000 stores worldwide, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at stories.starbucks.com or starbucks.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230221005753/en/
Email: press@starbucks.com Hotline: 206-318-7100
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