The Encore: Wrangler® and Fender® Drop Second Legendary Collection
02 Março 2023 - 11:00AM
Business Wire
Inspired by Wrangler’s strong ties to music,
the popular collaboration celebrates self-expression with
limited-edition guitar accessories and daring prints
Worldwide denim brand Wrangler® and Fender Musical Instruments
Corporation (FMIC), the world’s leading guitar manufacturer moving
music culture forward, today announced a second global launch of
the exclusive collaboration featuring attention-grabbing denim
looks and new guitar accessories.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230302005144/en/
Worldwide denim brand Wrangler® and
Fender Musical Instruments Corporation (FMIC), the world’s leading
guitar manufacturer moving music culture forward, today announced a
second global launch of the exclusive collaboration featuring
attention-grabbing denim looks and new guitar accessories. (Photo:
Business Wire)
“Once again we’ve teamed up with Fender to release this new
collection as a timeless tribute to the artists and legends who
have shaped music and denim into what it is today,” said Holly
Wheeler, vice president global marketing - Wrangler. “Wrangler is
honored to celebrate the heritage behind these limited-edition
collectibles as we pay homage to daring artists with
vintage-inspired patches and bold graphics.”
The second Wrangler x Fender collaboration features a variety of
men’s and women’s long-sleeve and short-sleeved graphic tees, as
well as staple denim jackets and vests in a variety of washes and
finishes with durable stitching and striking details. The women’s
line spotlights bold patterns and washes, including a black
corduroy catsuit as well as eye-catching metallic and leopard print
jeans. The collection also resurrects the bestselling men’s jacket
featuring Fender’s logo on authentic Wrangler denim. Additionally,
fans can look forward to guitar accessories in the new Wrangler x
Fender Collection – featuring gold-stitched straps crafted in
Wrangler denim, denim-wrapped 3-ply hardshell guitar cases
featuring the iconic Wrangler pocket design and classic Fender
tortoiseshell 351 shaped picks for easy gripping.
“It is a privilege to collaborate once again with a celebrated
brand like Wrangler that values creativity and individuality,” said
Richard Bussey, vice president accessories, lifestyle and licensing
at Fender. “Integrating iconic Wrangler elements especially into
the new accessories collection, from guitar cases to straps and
picks, was an exciting experience. We hope our latest collection
inspires players, music lovers and beyond to incorporate unique
elements into their personal style, both on and off stage.”
The second launch of the Wrangler x Fender men’s and women’s
line is available on Wrangler.com, Fender.com and in key retailers
including Boot Barn, Urban Outfitters, Wiseman’s Western and
specialty boutiques. Clothing retail prices range from $60-$250 and
accessories retail prices range from $9.99-$89.99.
Follow @wrangler and @fender to learn more about the
collection.
About Wrangler®:
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in
authentic American style for 75 years. With a rich legacy rooted in
the Western lifestyle, Wrangler is committed to offering superior
quality and timeless design. Its collections for men, women and
children look and feel great, inspiring all those who wear them to
be strong and ready for everyday life. Wrangler is available in
retail stores worldwide, including flagship stores in Fort Worth
and Greensboro, department stores, mass-market retailers, specialty
shops, top western outfitters and online. For more information,
visit Wrangler.com.
About Fender Musical Instruments Corporation:
Since 1946, Fender has revolutionized music and culture as one
of the world’s leading musical instrument manufacturers, marketers
and distributors. Fender Musical Instruments Corporation
(FMIC)–whose portfolio of owned and licensed brands includes
Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®,
Bigsby® and PreSonus® – follows a player-centric approach to
crafting the highest-quality instruments and digital experiences
across genres. Since 2015, Fender’s digital arm has introduced a
new ecosystem of products and interactive experiences to accompany
players at every stage of their musical journey. This includes
innovative apps and learning platforms designed to complement
Fender guitars, amplifiers, effects pedals, accessories and
pro-audio gear, and inspire players through an immersive musical
experience. FMIC is dedicated to unlocking the power of musical
expression for all players, from beginners to history-making
legends. In 2021, Fender celebrated 75 years of giving artists
"wings to fly," carrying on the vision of its founder, Leo Fender,
and connecting players through a shared love of music.
Fender (standard and stylized) are trademarks of Fender Musical
Instruments Corporation and/or its affiliates, registered in the
U.S. and other countries.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230302005144/en/
WRANGLER MEDIA CONTACT: Kaitlyn DeSimone
kdesimone@fwv-us.com 919.606.8281
FENDER MEDIA CONTACT: Christina Stejskal Vice President,
Global Communications Fender Musical Instruments Corp.
CStejskal@Fender.com Press@Fender.com
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