Acura Names Upstart Auto Retail a Preferred Digital Retail Provider
02 Março 2023 - 11:00AM
Business Wire
Upstart (NASDAQ: UPST), a leading artificial intelligence (AI)
lending marketplace, today announced that Upstart Auto Retail was
selected by Acura as a preferred provider in its digital retail
program. Upstart's modern car-buying software is now available to
Acura dealers and their customers across the U.S.
As consumers increasingly shop for a car both online and
in-store, automakers need to be able to meet their customers where
they are. By using Upstart’s suite of digital products for dealer
websites and showrooms, Acura dealers can deliver a seamless
consumer experience, from search to signing.
“We chose Upstart because it offered a complete platform for
engaging potential customers online and picking up in-store right
where they left off, making the whole process easier for all,” said
Mike Weber, Senior Director of Harper Auto Square and Harper Acura
in Knoxville, Tennessee. “Upstart’s commitment to constant product
innovation, and their easy integration with our existing processes
and technology, are why we look forward to continuing our
partnership well into the future.”
In January, Upstart announced it was adding a Digital Finance
application to its platform for easy contracting and signing, and
an Online Sales application that allows a consumer to purchase a
car entirely online. With these new tools, Acura dealers can close
more – and more profitable – deals with less friction.
“Upstart’s easy-to-use yet powerful technology gives today’s car
buyers the ability to choose the purchase path that best suits
their needs,” said Alex Rouse, Senior Vice President of Upstart’s
Auto business. “Acura is an established leader in the premium auto
segment, and we’re incredibly excited to continue helping Acura
dealers deliver the sophisticated experience their customers
expect.”
Acura is the eighth OEM to certify Upstart Auto Retail as a
preferred digital retail provider, after Acura parent Honda, Kia,
Lexus, Mitsubishi, Subaru of America, Toyota, and Volkswagen.
About Upstart
Upstart (NASDAQ: UPST) is a leading AI lending marketplace
partnering with banks and credit unions to expand access to
affordable credit. By leveraging Upstart’s AI platform,
Upstart-powered banks and credit unions can have higher approval
rates and lower loss rates across races, ages, and genders while
simultaneously delivering the exceptional digital-first lending
experience their customers demand. More than two-thirds of Upstart
loans are approved instantly and are fully automated. Upstart was
founded by ex-Googlers in 2012 and is based in San Mateo,
California, and Columbus, Ohio.
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