- Adobe unveils numerous innovations across Adobe Experience
Cloud focused on new generative AI services, personalization,
content management and product analytics, as well as the industry’s
first Content Supply Chain solution
- Adobe Experience Cloud is now used by 87% of Fortune 100
companies, including leading B2B brands, and is rapidly expanding
its footprint across numerous sectors including healthcare and
financial services
Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit 2023 – the
world’s largest Digital Experience Conference – by unveiling a wide
range of product innovations across Adobe Experience Cloud, the
world’s leading customer experience management solution, and Adobe
Creative Cloud, the world’s leading platform for creating
compelling content, together empowering brands to drive
experience-led growth.
As content becomes the critical foundation of next-generation
digital experiences, new Adobe innovations are connecting
Experience Cloud and Creative Cloud to optimize content creation,
delivery and measurement. At Adobe Summit, Adobe debuted new Adobe
Sensei GenAI services, including Adobe Firefly – a new family of
creative generative AI models, first focused on image generation
and text effects – as well as new generative AI innovations across
Adobe Experience Cloud to power end-to-end marketing workflows. The
company also announced new Adobe Product Analytics and a reimagined
content management solution enabling marketers to self-serve
website and mobile app edits.
To accelerate and democratize creative development at enterprise
scale, Adobe unveiled Adobe Express for Enterprise, empowering
anyone within an organization to rapidly create and iterate
content, regardless of their creative skill level. Adobe also
announced the world’s first comprehensive Content Supply Chain
solution, made possible through Creative Cloud and Experience Cloud
innovations that connect popular tools for planning, creating,
reviewing and distributing creative collateral so teams can come
together to meet growing content demands in less time.
“As the digital economy continues to expand, profitable growth
will come from connecting the complete customer experience - from
acquisition to engagement and retention,” said Anil Chakravarthy,
president, Digital Experience Business at Adobe. “Our latest Adobe
Experience Cloud innovations uniquely connect customer experience
creation and management, empowering brands to efficiently scale,
unify and personalize digital experiences across surfaces, and
achieve sustained, experience-led growth.”
Industry Momentum
Adobe Experience Cloud is the industry’s leading platform for
delivering, measuring and personalizing customer experiences, now
relied upon by over 12,000 customers – including 87% of Fortune 100
companies and 74% of Fortune 500 companies – with support from
4,000 global ecosystem members and 450 Adobe Experience Platform
partner integrations. Adobe Experience Cloud has continued to gain
traction across multiple verticals by introducing solutions to
alleviate industry-specific pain points.
In the healthcare space, CVS Health, Elevance Health and
UnitedHealth Group are the latest companies that have adopted Adobe
Experience Cloud for Healthcare, enabling secure delivery of
engaging consumer experiences, and empowering patients to actively
participate in their healthcare decisions.
Adobe is also increasingly addressing business-to-business (B2B)
use cases, empowering highly personalized marketing for B2B
industry leaders such as Amazon Web Services, Cisco, IBM,
Microsoft, Qualcomm and Splunk.
Within the financial services industry, businesses are
increasingly adopting Adobe Experience Cloud to support highly
personalized experiences. Adobe’s Real-Time Customer Data Platform
(Real-Time CDP) helps businesses including Bank of America,
Fidelity Investments, Morgan Stanley, U.S. Bank and Wells Fargo
ensure their customers can manage their financial goals by
receiving information and offers that are relevant, timely and
consistent.
AI and Generative AI Innovations
New Adobe Sensei GenAI services in Adobe Experience Cloud will
redefine how businesses deliver customer experiences. The services
will be integrated natively in Adobe Experience Cloud as a co-pilot
for marketers, improving productivity and efficiency while
providing full creative control and trusted governance
capabilities. Sensei GenAI will leverage multiple large language
models (LLMs) including Microsoft Azure OpenAI and FLAN-T5 within
Adobe Experience Platform, depending on unique business needs.
Adobe also unveiled Adobe Firefly—a new family of creative
generative AI models, first focused on image generation and text
effects—which will be integrated into Adobe Experience Cloud for
businesses to generate content designed to be safe for commercial
use. Adobe’s first Firefly model is trained primarily on hundreds
of millions of professional-grade Adobe Stock images, openly
licensed content and public domain content where copyright has
expired. Firefly-generated output will have real business value in
commercial settings, as it doesn’t generate content based on other
people’s or brands’ IP.
Sensei GenAI services and Firefly will act as co-pilots for
creative and marketing departments, enabling them to generate new
content-driven experiences at the speed of their imaginations with
more precision, power and ease – directly within Adobe Creative
Cloud, Adobe Experience Cloud and Adobe Document Cloud applications
and workflows.
Additional Product Innovations Announced at Summit
- New Adobe Product Analytics in Adobe Experience Cloud
redefines the product analytics category by unifying customer
journey insights across marketing and product. For the first time
teams focused on customer experiences can benefit from a unified
view of the customer and collaborate seamlessly across an
organization.
- Adobe’s revolutionary new release of Adobe Experience
Manager (AEM) redefines the Content Management System category,
enabling teams to easily update company websites and mobile apps
using popular word processing or spreadsheet tools. By lowering
technical barriers, next-generation AEM will democratize and
accelerate enterprise content management. The new AEM also uses
Adobe Sensei AI to analyze how various attributes of content impact
performance among different audiences and recommend changes that
will resonate more strongly with viewers.
- Adobe unveiled the industry’s first comprehensive Content
Supply Chain solution, empowering teams to develop more
effective content in less time. By connecting planning, production,
delivery and analysis, Adobe’s integrated Content Supply Chain
solution drives efficiencies and major cost savings, while
delivering experience success. The solution brings together
applications, services and integrations across Adobe Creative Cloud
and Adobe Experience Cloud and is already delivering value to top
brands including Xfinity Creative.
- New Adobe Express for Enterprise brings one of Creative
Cloud’s most innovative and accessible tools into a universal
creative solution for marketers and enterprise leaders, empowering
anyone at any creative skill level to easily create, collaborate on
and share branded content. New integrations between Adobe Express
and Adobe Experience Manager Assets streamline end-to-end content
workflows, facilitating more unified content development and
marketing processes.
Adobe Summit is returning to Las Vegas for the first time since
2019 in a hybrid in-person and online format powered by Adobe
Experience Cloud. Luminary speakers and industry leaders presenting
at Summit include screenwriter and director Aaron Sorkin, comedian
and actress Tig Notaro, NFL players Peyton Manning and Damar
Hamlin, Eli Lilly CEO Dave Ricks, Prudential Financial CMO Susan
Somersille Johnson, T-Mobile EVP and CDO Marcus East and AMD Chair
and CEO Dr. Lisa Su. Attendees will also enjoy live performances by
musicians Macklemore and Rev. Run.
Adobe is spotlighting a number of leading Experience Cloud
customers, including Chipotle, General Motors, PGA TOUR, Prada,
Prudential Financial, Qualcomm, T-Mobile and Warner Bros.
Discovery. Adobe also announced new and expanded partnerships with
Accenture, Amazon Ads, IBM, LinkedIn and TikTok, empowering global
brands to personalize digital experiences, enhance marketing
workflows and manage user consent.
To watch the Adobe Summit keynotes online, as well as explore
more than 200 sessions and hands-on labs across 11 tracks, network
with peers or speak live with an Adobe expert, visit the Summit web
experience.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20230321005549/en/
Public relations contact Bassil Elkadi Adobe
belkadi@adobe.com
Kevin Fu Adobe kfu@adobe.com
Adobe (NASDAQ:ADBE)
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