Walmart and Break the Love Dismiss the Country Club Barrier to Bring the Pickleball Obsession to Everyday Communities
04 Abril 2023 - 11:39AM
Business Wire
The First-of-its-Kind Partnership with Break
the Love Provides Customers with New Ways to Connect Through One of
the Fastest Growing Sports in America
Today, Walmart and up-and-coming racquet sports booking
platform, Break the Love, announced a program that will make it
easier for communities to come together and thrive through one of
the fastest growing sports in America: pickleball. The partnership
will offer 125,000 comped reservations for Walmart customers and
associates, allowing them to book playtime at pickleball venues
across the country for free, with everything needed to get
started.
The collaboration aims to break down existing barriers with the
sport and make it more approachable by creating new opportunities
for customers to have fun, connect with friends and prioritize
their wellness. Through this program, Walmart is expanding its
commitment to meet customers where they are by offering them ways
to add value to their lives.
“We are always looking for ways to create meaningful experiences
that encourage our customers to interact with Walmart in new ways,”
said Casey Schlaybaugh, Vice President, Brand Marketing and
Strategy for Walmart U.S. “Walmart is dedicated to supporting its
customers and their communities, helping them find and access
everyday opportunities to create moments of joy and connection in
their lives.”
The program between Break the Love and Walmart will include:
- 125K+ comped reservations for customers, Walmart+ members and
associates.
- Twenty-five community events in cities across the country with
programming, giveaways and more.
- A seamless and curated shopping experience including top
pickleball merchandise directly from Walmart at
www.breakthelove.com/x/walmart.
- Short-form video content featuring demos, tips and tricks,
inspirational content and much more.
- Exclusive offerings for Walmart+ members, such as first access
for peak reservation times, co-branded swag and meet and greets
with pro-pickleballers.
“We’re so proud to have built a footprint large enough to be
able to partner with a brand as prolific and iconic as Walmart,”
said Trisha Goyal, founder, Break the Love. “The company is well
recognized for delivering a shopping experience that serves anyone
and everyone who walks through their doors. We are also building an
experience for the everyday athlete and are thrilled to bring a
recreational sport that caters to all skill levels to even more
communities through this partnership.”
Customers can start booking courts and buying top gear today by
visiting www.breakthelove.com/x/walmart.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better - anytime and anywhere - in retail stores,
online, and through their mobile devices. Each week, approximately
240 million customers and members visit more than 10,500 stores and
numerous eCommerce websites in 20 countries. With fiscal year 2023
revenue of $611 billion, Walmart employs approximately 2.1 million
associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.
Additional information about Walmart can be found by visiting
https://corporate.walmart.com, on Facebook at
https://facebook.com/walmart, on Twitter at
https://twitter.com/walmart, and on LinkedIn at
https://www.linkedin.com/company/walmart/.
About Break the Love
Break the Love is the world’s largest recreational sports
community, reinventing the recreation and sports club for the next
generation of players. Created by players for players, this
one-stop shop for drop-in recreation sports offers personalized
opportunities to play based on interests, level and location.
Players get access to the sport while athletes, venues and property
owners can drive income that helps grow the sport and gain unique
insights on their communities. Learn more at breakthelove.com.
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