Brand to Debut in More Than 100 Matches Across
Global Football Beginning Tomorrow; Fans Can Sign Up Today to Learn
More About the Interactive Future of Football, with Detailed
Product Information Coming this July
Today, Electronic Arts Inc (NASDAQ: EA) unveiled a first glimpse
of the interactive future of football, with EA SPORTS FC™ revealing
its new brand vision, identity and logo. FC will become EA SPORTS'
platform to create, innovate and grow new football experiences,
connecting hundreds of millions of fans through console, mobile,
online and esports products.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230406005193/en/
Join the Club. Sign up at easports.com/fc
Credit: EA SPORTS
Join the Club. Sign up at easports.com/fc
Over the coming days, the EA SPORTS FC brand will debut in more
than 100 matches across the biggest leagues in the world. Football
fans will see the new brand identity in the wild for the first time
through EA SPORTS partners, including the Premier League, LaLiga,
Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and more. Voices
from across the world of global football are joining EA SPORTS to
begin a new era for the game, with hundreds of leagues, teams,
brands and athletes sharing the EA SPORTS FC logo through their
platforms today.
“This is where the story of EA SPORTS FC begins. We’re building
on 30 years of leadership and history creating experiences that
bring the global football community together, and continuing to
take it into a fan-first future,” said Nick Wlodyka, SVP & GM,
EA SPORTS FC. “EA SPORTS FC will be a symbol for the sport, a
symbol of innovation and change, and we’re energized to show our
fans more about the future in July.”
The new brand takes its design inspiration directly from the
beautiful game and a dominant shape in football culture that
represents the sport in multiple dimensions, triangles. From
passing techniques to set plays, the shape has also been woven into
the DNA of EA SPORTS football experiences for decades; from the
isometric angles of our very first 8-bit experiences and the
triangular polygons that make up every pixel of our most modern
games, as well the iconic player indicator symbol that appears
above every athlete in every match. You can learn more about the
brand identity and design language, here.
EA SPORTS has defined interactive football for 30 years and
built a global football community of more than 150 million across
multiple platforms – a community that EA SPORTS FC will now
continue to grow alongside partners who share a common goal of a
fan-first future of football. Built on a foundation of inclusivity
and innovation, fans will experience unrivaled authenticity with
access to more than 19,000 fully licensed players, 700 teams and 30
leagues, with the support of over 300 global football partners that
will allow further expansion into areas including both women’s and
grassroots football.
Fans can sign up at easports.com/fc to Join the Club and
be one of the first to learn more, ahead of detailed product
updates coming this July.
Partner Quotes
Premier League
Richard Masters, Premier League Chief Executive, said: “Through
our long-standing partnership with EA SPORTS, we are able to bring
fans around the world closer to the Premier League and we recognise
the importance of the next generation in growing the future of
football. We look forward to the relationship evolving through the
launch of EA SPORTS FC, whether that’s bringing in developments in
the ePremier League, opening new football pitches to benefit
communities in the UK, or providing fans with exciting in-game
experiences.”
LaLiga
“We pride ourselves on driving innovation in football, and our
partnership with EA SPORTS FC exemplifies that mission,” said
Javier Tebas, President of LaLiga. “EA SPORTS FC will be a hub for
positive growth in football, and we will continue striving for new
and innovative ways for fans to authentically engage with LaLiga
matches.”
NWSL
“The NWSL’s 2022 partnership agreement with EA SPORTS was not
only a monumental moment for women’s soccer, but also a long-term
vision and investment,” said Jessica Berman, Commissioner for the
NWSL. “The next chapter of The World’s Game is reliant on
recognition of the amazing talent and impact that leagues like the
NWSL offer to every type of football fan, and EA SPORTS FC will do
just that and more.”
Bundesliga
“Fans around the world can discover and make life-long
connections with clubs and players through video games, and it is
crucial that top football leagues such as the Bundesliga are
utilizing the best platforms to engage with this group of
supporters,” said Peer Naubert, Chief Marketing Officer, Bundesliga
International. “Our ongoing partnership with EA SPORTS allows us to
do exactly this through EA SPORTS FC, and we hope our fans are as
excited as we are for the future of football.”
CONMEBOL
“Fans are the backbone of global football, and a win for them is
a win for the sport as a whole,” said Juan Emilio Roa, Marketing
and Commercial Director for CONMEBOL. “By partnering with EA SPORTS
FC, we are presenting fans with the best way to experience CONMEBOL
football off the field and the ability to join a club that prides
itself on inclusivity and advancement of the game we all love.”
Barclays Women’s Super League
“For football to advance, the elevation and equality of women’s
football needs to be a focus,” said Navin Singh, Commercial
Director at The Football Association. “EA SPORTS FC will provide
fans with an unmatched women’s gaming experience that highlights
the importance and impact of women’s football. We know that fans
have been asking for more opportunities to engage with the Barclays
WSL, and EA SPORTS FC provides an answer.”
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2022, EA posted GAAP net revenue of approximately
$7 billion. Headquartered in Redwood City, California, EA is
recognized for a portfolio of critically acclaimed, high-quality
brands such as EA SPORTS™ FC, Battlefield™, Apex Legends™, The
Sims™, Madden NFL, EA SPORTS™ FIFA, Need for Speed™, Titanfall™,
Plants vs. Zombies™ and F1®. More information about EA is available
at www.ea.com/news.
EA, EA SPORTS, EA SPORTS logo, Battlefield, Apex Legends, The
Sims, Need for Speed, Titanfall, and Plants vs. Zombies are
trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1
are the property of their respective owners and used with
permission. FIFA and FIFA's Official Licensed Product Logo are
copyrights and/or trademarks of FIFA. All rights reserved.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230406005193/en/
Eric Escaravage Global PR Lead, EA SPORTS FC eescaravage@ea.com
1-604-319-3533
Electronic Arts (NASDAQ:EA)
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