3-Year Investment Plans Unveiled at the debut
of The Rocky And Wrighty Arena In South London, Funded In
Partnership With The Football Foundation
Today, Electronic Arts Inc. (NASDAQ: EA) announced FC FUTURES; a
plan to meaningfully invest in community-level football on a global
scale with the purpose of growing the game for all.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230411005753/en/
The Rocky And Wrighty Arena In South
London (Credit: EA SPORTS)
The plan will see investments over the next three years across
multiple grassroots football projects. This announcement follows EA
SPORTS’s new brand identity, logo and vision reveal for the
interactive future of football: EA SPORTS FC.
“EA SPORTS FC is a symbol for a positive future of football, and
that future will be built on providing young people with the access
and tools necessary to follow their dreams,” said David Jackson, VP
of Brand Marketing at EA SPORTS. “We are looking forward to
partnering with football organisations and icons across the globe
to inspire the next generation of young football fans and grow
their love of the game.”
Today was the first of many FC FUTURES activations as EA SPORTS
and the Football Foundation, the charity of The Premier League, The
FA and UK Government unveiled the ‘Rocky and Wrighty Arena’ at
Turnham Academy in South London. Opened by England legend Ian
Wright, the pitch will provide additional football access for youth
in the area and help inspire the next generation of players.
FC FUTURES will build a publicly available library of training
practices, produced in five languages, that will be available later
this year for young players and community coaches to view online
and use for their training plans.
Additionally, FC FUTURES will provide community access to
football by supporting the creation and refurbishment of pitches,
facilitated and distributed through foundations, federations and
leagues.
Lastly, FC FUTURES will invest in grassroots training
accessories which will deliver football equipment in the form of
balls, bibs, cones and wider essential equipment.
EA SPORTS has agreed to a multi-year partnership with the Union
of European Football Associations (UEFA) to further support
community level football through consultancy from UEFA Grassroots
Football Coaches and investment in UEFA Grassroots football
initiatives.
"We are excited to partner with EA SPORTS and their EA SPORTS FC
FUTURES programme,” said Frank K. Ludolph, Head of Technical
Development at UEFA. “Through our team of UEFA technical education
experts, we will work hand-in-hand with our long-term partner, EA
SPORTS, to enhance our support for the grassroots game. This
partnership is an exciting opportunity for UEFA’s Grassroots
Programme to provide an innovative access to modern and customised
training materials for the benefit of the next generation of
grassroots players and fans.”
Ian Wright, alongside world-renowned Chelsea Women’s Manager
Emma Hayes are the first FC FUTURES ambassadors who will work with
EA SPORTS to provide further support for grassroots football.
“I’m delighted to be an ambassador for EA SPORTS FC FUTURES,”
said Ian Wright. “This is where football starts, right here in our
communities and investing in the game is a crucial step toward
advancing global football. That starts with providing kids access
to much-needed facilities in order for them to be able to play as
much as possible in safe, local spaces. I’m grateful my old school
can play a part in the future of football, and it’s an honour to be
involved.”
“Growing up in London, I was always looking for a way to get
onto the pitch,” said Emma Hayes. “I’m ecstatic that women and
underrepresented talent are getting the resources many of us
didn’t. FC FUTURES is a fantastic way to provide opportunities for
the next generation of fans to explore and further their passion
for football, and it makes me proud to be an FC FUTURES ambassador.
I believe that investments like this have the power to change
lives.”
EA SPORTS has defined interactive football for 30 years and
built a global football community of more than 150 million across
multiple platforms – a community that EA SPORTS FC will now
continue to grow alongside partners who share a common goal of a
fan-first future of football. Built on a foundation of inclusivity
and innovation, fans will experience unrivalled authenticity with
access to more than 19,000 fully licensed players, 700 teams and 30
leagues, with the support of over 300 global football partners that
will allow further expansion into new areas around both women’s and
grassroots football.
Fans can sign up at easports.com/fc to Join the Club and
be one of the first to learn more, ahead of detailed product
updates coming this July.
About Electronic Arts Electronic Arts (NASDAQ: EA) is a
global leader in digital interactive entertainment. The Company
develops and delivers games, content and online services for
Internet-connected consoles, mobile devices and personal
computers.
In fiscal year 2022, EA posted GAAP net revenue of approximately
$7 billion. Headquartered in Redwood City, California, EA is
recognized for a portfolio of critically acclaimed, high-quality
brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The
Sims™, Madden NFL, EA SPORTS™ FIFA, Need for Speed™, Titanfall™,
Plants vs. Zombies™ and F1®. More information about EA is available
at www.ea.com/news.
EA, EA SPORTS, EA SPORTS FC, EA SPORTS logo, Battlefield, Apex
Legends, The Sims, Need for Speed, Titanfall, and Plants vs.
Zombies are trademarks of Electronic Arts Inc. John Madden, NFL,
FIFA and F1 are the property of their respective owners and used
with permission. FIFA and FIFA's Official Licensed Product Logo are
copyrights and/or trademarks of FIFA. All rights reserved.
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version on businesswire.com: https://www.businesswire.com/news/home/20230411005753/en/
Eric Escaravage Global PR Lead, EA SPORTS FC eescaravage@ea.com
1-604-319-3533
Electronic Arts (NASDAQ:EA)
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