Adobe Brings Major New Innovations to Video Tools
13 Abril 2023 - 10:00AM
Business Wire
- Adobe Premiere Pro debuts dozens of new features including
AI-powered Text-Based Editing, making editing video as easy as
copying and pasting text, and Automatic Tone Mapping to achieve
consistent colors and contrast when mixing footage from different
cameras
- Significant GPU acceleration and other performance
enhancements make latest Premiere Pro the fastest version ever
released
- After Effects streamlines access to frequently used
animation features by adding context sensitive properties panel,
performance optimizations and more
- Over 400 partners now deliver solutions to customers of
Adobe’s video tools
Today, ahead of the 2023 NAB Show – the preeminent conference
and exhibition driving the evolution of broadcast, media and
entertainment – Adobe (Nasdaq:ADBE) announced industry-first
innovations across its family of video applications, including
AI-powered text-based video editing and automated color
tone-mapping capabilities in Premiere Pro. In addition, significant
GPU acceleration and dozens of workflow enhancements make this the
fastest version of Premiere Pro ever released. Adobe is also
celebrating 30 years of After Effects, the world’s most popular
motion design software for video professionals, adding a
context-sensitive Properties Panel for enhanced user productivity,
consistent color support as well as performance optimizations.
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the full release here:
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Premiere Pro Text-based Editing (Graphic:
Business Wire)
Adobe’s latest innovations are designed to address the workflow
needs of today’s professional editors and motion designers by
automating time-intensive tasks, freeing creative professionals to
spend more time shaping the stories they want to tell. Adobe also
announced new innovations and partnerships that expand Frame.io’s
industry-leading video collaboration platform to photography and
PDF documents.
“Today’s video professionals are racing to meet insatiable
demand for standout content across platforms and surfaces,” said
Ashley Still, senior vice president, Creative Product Group and
Digital Media Growth at Adobe. “We are excited to advance workflows
and inspire new creative expression with the latest cutting-edge
Premiere Pro and After Effects innovations, empowering creative
professionals to focus on the craft of creating, while cutting out
time-consuming tasks that prolong content ideation, creation and
delivery.”
Industry Momentum
Adobe’s family of video applications has powered editing and
visual effects for a record number of box office hits and marquee
television shows including “Top Gun: Maverick,” “Black Panther:
Wakanda Forever,” “Missing,” “Atlanta,” and “The Bear.” This year’s
Academy Award-winning best picture, “Everything Everywhere All at
Once,” Oscar winner “Navalny” and nearly two thirds of movies shown
at this year’s Sundance Film Festival were edited in Premiere Pro.
The Academy of Motion Picture Arts and Sciences also recognized
Adobe Substance 3D, which has seen rapid adoption in the video
industry, for transforming visual effects and animations in movies
such as “Spider-Man: No Way Home,” “Dune,” “Star Wars; Episode IX –
The Rise of Skywalker,” “Frozen 2,” “Lightyear,” “Blade Runner
2049,” and “First Man.”
New Innovations
As the demand for content continues to accelerate – doubling
over the last two years and expected to grow by five times over the
next two years – video creators need tools to deliver high-quality
content faster than ever before. Leveraging Adobe Sensei, Adobe’s
machine learning and AI framework, Premiere Pro and After Effects
now streamline video workflows and offer AI-powered editing that
save production teams precious hours and significantly reduce
costs.
Key updates to Premiere Pro include:
- Text-Based Editing represents a groundbreaking shift in
post-production workflows. Premiere Pro is the only professional
editing software to incorporate Text-Based Editing, revolutionizing
the way creators approach their craft by making video editing as
simple as copying and pasting text. Powered by Adobe Sensei,
Text-Based-Editing automatically analyzes and transcribes clips so
editors, producers and assistants can simply copy and paste
sentences into any order they want and instantly see them appear on
the timeline. Transcripts can be searched in the transcript window
to identify exact words and phrases.
- Automatic Tone Mapping and Log Color Detection lets
editors mix and match HDR footage from different sources into the
same SDR project and get great looking, consistent color. This
means editors don’t need to use look-up tables (LUTs) or manually
balance footage to get great looking images.
- Premiere Pro features significant under-the-hood improvements,
and is the fastest version ever shipped. In addition to
enhanced performance, new features include background auto
save, system reset options and an Effects Manager for
plug-ins. GPU acceleration for AVC Intra and professional formats
such as ARRI RAW, RED RAW, and Sony Venice V2, coupled with GPU
accelerated video scopes, transitions, and title templates, make
the editing experience lightning fast and responsive so editors can
now work with 8K footage in the timeline.
- Collaborative editing enhancements include Sequence
Locking, enabling the active editors to lock a sequence so it
becomes view-only for other editors, Presence Indicators to
provide visibility on who is working in shared projects, and
Work While Offline to allow editors to continue to work
offline, then publish changes without overwriting others’ work when
they return online. Included with Creative Cloud, Frame.io support
enables secure sharing, collaborative review and project management
for Premiere Pro edits, including direct export, upload and Share
for Review capabilities.
- Premiere Pro also adds improved format support for RED
V-Raptor X, ARRI Alexa 35 and Sony Venice v2 cameras; expanded
Speech to Text support for Dutch, Norwegian, Swedish and
Danish; GPU acceleration for debayering and transition
effects; simpler track targeting; and the ability to export and
render directly to Adobe Media Encoder.
New innovations in After Effects include:
- The new Properties Panel offers quick and easy access to
the most important animation settings in one convenient panel. The
Properties Panel is context-sensitive, automatically showing users
the most important controls needed based on selections, cutting
down on the time needed to navigate through the timeline and
reducing the learning curve for new users.
- New ACES and OpenColorIO maintain consistent colors when
sharing assets with other post-production apps to help users create
more predictable and photo-realistic images in less time and with
less effort.
- Additional new features deliver performance
optimizations including faster timeline layer selection and
multi-frame rendering of shapes – plus new keyboard
shortcuts for Selectable Track Mattes. After Effects now helps
users fix common issues without the need for IT expert assistance,
including in-app troubleshooting for potential workflow issues,
system performance optimizations, simple interfaces for enabling
and disabling plug-ins and diagnostics to fix bottlenecks in caches
and preferences.
Partnerships and Programming at NAB 2023 and Beyond
To empower partners to deliver creative experiences that
inspire, transform and move the world forward, Adobe is launching a
new Adobe Video Partner Program that provides a holistic,
end-to-end approach across all Adobe video tools. The program
offers access to exclusive benefits, resource and solutions
designed to help grow and develop our partners’ businesses as they
evolve.
Over 400 global partners are now delivering solutions for Adobe
customers, including chipmakers AMD, Intel and Nvidia; camera
makers Canon, Nikon, RED and Sony; and technology providers ranging
from AWS to Fraunhofer IIS and Microsoft. Newly announced
integrations with FUJIFILM expand Adobe’s leading collaborative
video review and approval platform Frame.io to support end-to-end
workflows for capturing, editing, reviewing and approving
photos.
Pricing and Availability
Adobe’s latest releases of Premiere Pro and After Effects,
including beta versions of Premiere Pro’s Text-Based Editing and
Automatic Tone Mapping, and After Effects’ Properties Panel, will
be on display at the 2023 NAB Show from April 15-19 in Las Vegas at
booth #N2438, and generally available in May 2023. For more
information on pricing, visit
adobe.com/creativecloud/plans.html.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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Public relations contact Bassil Elkadi Adobe
belkadi@adobe.com
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