Oleato™ Beverages Arrive at Select Starbucks Stores in Japan on April 20
20 Abril 2023 - 4:38AM
Business Wire
Japan is Starbucks third global market to
introduce Oleato™ beverages, bringing together the unexpected
combination of high quality arabica coffee and Partanna® extra
virgin olive oil as “The New Coffee Ritual”
Starbucks announced today the launch of an innovative line of
coffee beverages called “Oleato™” an innovative alchemy of
Starbucks® finest arabica coffee infused with Partanna® extra
virgin olive oil on Thursday, April 20, 2023 at more than 60 select
stores across Japan including Starbucks Reserve® Roastery
Tokyo.
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Howard Schultz, chairman emeritus and
board member, Starbucks Coffee Company, joins Takafumi Minaguchi,
ceo, Starbucks Japan, at the Oleato™ announcement in Tokyo (Photo:
Business Wire)
Following the February debut of Oleato™ beverages in Italy and
March launch at the Starbucks Reserve® Roasteries in Chicago,
Seattle and New York, and select stores in the United States,
Starbucks third global launch market for the beverage line will be
in Japan, where Starbucks began its journey as a global brand
outside the North America more than 26 years ago.
Like the iconic Starbucks latte, the origin of Oleato™ beverages
began in Italy. While travelling in Italy in the summer of 2022,
Howard Schultz, chairman emeritus and board member, Starbucks
Coffee Company, came across a generations-old family tradition of
enjoying a spoonful of extra virgin olive oil each day as an
uplifting ritual. Today, the founder joins partners (employees) and
customers in Tokyo for the unveil of this new, transformational
ritual in coffee to Japan.
“Since we first launched in Milan and now in select U.S.
markets, the partner pride and customer enthusiasm for Oleato™ has
far exceeded our expectations. As we introduce this new coffee
innovation to Japan, my time here this week in Tokyo reminds me of
the enduring and global relevancy of community, connection, and
passion for both coffee and craft,” said Schultz. “We are thrilled
to introduce to the Japanese market the next revolution in coffee
that brings together an alchemy of nature’s finest ingredients –
Starbucks arabica coffee beans and Partanna cold pressed extra
virgin olive oil. Oleato™ has opened our eyes to fresh new
possibilities for Starbucks.”
“We are excited to bring Starbucks latest beverage innovation to
customers in Japan,” said Takafumi Minaguchi, chief executive
officer, Starbucks Japan. “Our customers are eager to explore new
ways to enjoy their Starbucks Experience. We believe that this
transformational innovation of two unexpected ingredients will
exceed their expectations and uplift their cup with an
extraordinary new flavor.”
Coffee meets olive oil
Oleato™ beverages are a line of innovative coffee beverages that
brings together the unexpected – Starbucks arabica coffee
deliciously infused with a spoonful of Partanna cold pressed, extra
virgin olive oil. The harmony made possible by the unexpected
combination results in a velvety smooth, delicately sweet, and lush
coffee that uplifts each cup with extraordinary new flavor and
texture. Using only extra virgin olive oil thoughtfully selected
and blended to pair perfectly with Starbucks coffee, Oleato™
beverages provide a new coffee ritual like no other.
With its uniquely nutty and slightly sweet flavors and the rich
smoothness of a buttery caramel, Partanna olive oils are natural
complements to Starbucks coffee. Whether enjoyed hot or cold, the
surprisingly luxurious, textural experience is like none other.
Taku Shimizu, group manager, Beverage Development, leading the
introduction of Oleato™ beverages to Japan said, “I was thrilled
about the launch in Japan of Oleato™ which brings together an
alchemy of nature’s finest ingredients, coffee and olive oil. We’ve
exercised our creativity to find a way to introduce Oleato™
beverages to Japan while keeping the surprising and inviting
experience of its Italian inspiration. With these unique flavors
and textures, I am confident that the delicious experience of
Oleato™ beverages made possible by Starbucks innovation will become
a new coffee ritual of our customers.”
The following Oleato™ beverages will be available at select
stores in Japan starting April 20:
Oleato™ beverages available at the Starbucks Reserve®
Roastery Tokyo and select Starbucks Reserve® stores
- Starbucks Reserve® Oleato™ Golden Cream Iced Espresso
Golden cream infused with Partanna extra virgin olive oil creates a
subtle nutty flavor and blended with Starbucks Reserve® Espresso
and oat milk for a luscious feeling with every sip.
- Starbucks Reserve® Oleato Golden Foam™ Cold Brew
Starbucks Reserve® Cold Brew lightly sweetened with vanilla bean
syrup, finished with Partanna® extra virgin olive oil infused cold
foam, creating an inviting aroma and subtle sweetness.
- Starbucks Reserve® Oleato™ Oat Milk Latte Starbucks
Reserve® Espresso and creamy oat milk infused with Partanna® extra
virgin olive oil, creating a velvety, luscious latte.
Oleato™ beverages available at select stores across
Japan
- Starbucks Oleato Golden Foam™ Cold Brew The inviting
aroma of lush Partanna® extra virgin olive oil infused cold foam
cascades slowly through the dark, smooth cold brew, creating a
subtle sweetness in the beverage.
- Starbucks Oleato™ Oat Milk Latte Infused with Partanna®
extra virgin olive oil and steamed with creamy oat milk to create a
velvety smooth, deliciously lush latte.
Since opening its first store in Ginza in 1996, Starbucks has
opened more than 1,800 stores in Japan, operated by more than
51,000 partners who proudly wear the green apron. Starbucks
continues to provide a premium Starbucks Experience to customers
across Japan, with locally-relevant beverages like matcha and tea
beverages, as well as innovations like seasonal Frappuccino®
blended beverages. In 2019, Starbucks opened the Starbucks Reserve®
Roastery Tokyo, a fully-immersive tribute to premium coffee
quality, innovation and human connection, where extraordinary new
coffee experience come to life for customers every day.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with more than 36,000 stores worldwide, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at stories.starbucks.com or
www.starbucks.com.
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