Just Spices Expands to U.S. Market
26 Abril 2023 - 9:00AM
Business Wire
Kraft Heinz brings Europe’s beloved
direct-to-consumer spice brand to America to accelerate its Taste
Elevation portfolio
Today, The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz” or
the “Company”) announced the launch of Just Spices in the U.S.
market just one year after the Company completed its acquisition of
a majority stake in the business. Just Spices is expected to be a
critical growth driver for Kraft Heinz’s Taste Elevation business,
which is focused on flavor enhancement, and is one of the Company’s
platforms for continued growth as outlined as part of its long-term
strategy.
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Kraft Heinz announces the launch of Just
Spices in the U.S. market just one year after completing its
acquisition of a majority stake in the business. (Photo: Business
Wire)
“Just Spices will elevate the overall cooking experience for
American families, just as it has done in Europe for nearly a
decade,” said Carlos Abrams-Rivera, Executive Vice President &
President, North America, Kraft Heinz. “Bringing together Just
Spices’ high-quality product, data and direct-to-consumer
capabilities with Kraft Heinz’s scale and brand loyalty creates the
perfect storm to disrupt the U.S. spice category as we know
it.”
Launched in 2014, Just Spices trailblazed the category with its
170-plus product portfolio that includes offerings for diverse meal
occasions ranging from breakfast and light snacks to salads and
baking, and a broad range of savory, sweet, classic, and exotic
flavors. Just Spices’ growing business sells approximately 70
percent of its ready-made and one-step spice blends directly to
consumers, with its remaining sales through major grocery retailers
both in-store and online in Germany, Spain, Austria, UK and
Switzerland.
Just Spices’ approach to machine-learning product innovation is
geared towards the needs of younger, flavor-forward families. The
brand’s advanced analytics allows it to identify early consumer
trends and flavor preferences by region, and based on consumer
sentiment for these trends, Just Spices creates, customizes and
optimizes its product line accordingly.
“Just Spices blends have become household staples in many
countries throughout Europe, and we’re thrilled to bring Americans
the opportunity to cook with more creativity and flavor,” said
Nadja Francis, U.S. General Manager at Just Spices. “Making a
delicious homemade dish shouldn’t be complicated. We take the
guesswork out of cooking and meal-prepping any dish – whether it's
with our toppings, our blends or our Allrounders. We’re not selling
ingredients; we’re selling meal solutions. From the colorful labels
to the versatile flavors and unique applications, consumers will
never be bored in the kitchen again.”
Unlike many spice brands, Just Spices focuses solely on blends,
creating three different categories to match specific usage
occasions without the need to invest in a pantry full of spice
jars: Allrounders, Seasonings, and Toppings. The initial launch of
Just Spices in the U.S. will include ten of its community-favorite
products: Chicken Allrounder, Vegetable Allrounder, Pasta
Allrounder, BBQ Allrounder, Salmon Allrounder, Caprese Allrounder,
Egg Topping, Avocado Topping, Fajita Seasoning and Enchilada
Seasoning, now available online at Justspices.com with a
suggested retail price of $6.99.
For more information on Just Spices, visit Justspices.com or
follow along on social media @justspices_usa.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2022 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
ABOUT JUST SPICES
The idea for Just Spices was born in Germany in 2014. Just
Spices inspires a growing consumer base in its home market Germany
and additionally in Austria, Switzerland, Spain, UK and the U.S. to
refine their own dishes and become creative in the kitchen. Just
Spices continues to make good on its vision of attracting more
people to cook better, healthier meals. Above all, Just Spices
means passion, high-quality products. But the most important
principle is to make delicious food even more delicious, getting as
many people as possible to cook with joy and pride. The popularity
of Just Spices in Europe and its fun, authentic vibe caught the
attention of The Kraft Heinz Company, which is now fostering the
brand’s U.S. expansion. Spice up your life at www.justspices.com,
follow us @justspices_usa on social media.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230426005109/en/
Alex Abraham (media) Alex.Abraham@kraftheinz.com
Anne-Marie Megela (investors) ir@kraftheinz.com
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