Coty Announces Renewal and Long-Term Extension of Davidoff License Agreement
03 Maio 2023 - 07:00AM
Business Wire
Today, Coty Inc. (NYSE: COTY), one of the world’s largest beauty
companies with a portfolio of iconic brands across fragrance, color
cosmetics, skin and body care, is pleased to announce the renewal
of their license agreement with Davidoff, extending their
long-running partnership beyond twenty years.
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The renewal of this iconic license paves the way to update the
brand's leading fragrance, Davidoff Cool Water, as well as the
creation of new innovations. The brand strategy will include a
premiumized offer and echo the growth of Davidoff’s portfolio of
projects. The extended partnership provides a strong foundation for
further geographic expansion, cementing Davidoff's position as a
true global fragrance leader.
Sue Y. Nabi, Coty’s CEO, said: “We are delighted to renew our
highly successful, long-standing partnership with Davidoff. It is a
relationship which began in the 1980s and has produced some of the
industry’s most iconic scents – from Zino Davidoff to
Davidoff Cool Water. The significant extension of our
agreement represents a deepening of our partnership and lays the
foundation for innovation to drive the next phase of growth, built
on trust and shared values of diversity and inclusion. It once
again demonstrates that Coty is the go-to partner for fashion
houses, brands and high-profile individuals that want to create
leading beauty portfolios under license.”
Adrian Meili, Davidoff’s CEO, commented: “The Board of Directors
and the entire Zino Davidoff team are delighted to extend our
successful, longstanding, and deep relationship with COTY. We look
forward to continuing our close collaboration with the dedicated
Coty Team under Sue Y. Nabi’s inspiring leadership to further
rejuvenate the Davidoff Cool Water fragrance line while also
working on new innovations in the ongoing spirit of mutual trust
and based on shared values.”
The recent launch of Davidoff Cool Water Reborn
exemplifies the partnership’s success in rejuvenating an iconic
scent while recapturing the essence of the line’s early days. Coty
and Davidoff’s shared passion for innovation and commitment to
creating timeless fragrances that resonate with consumers around
the world will continue to be the bedrock upon which this highly
successful partnership is built, while exploring new and diverse
facets of this iconic brand.
Following this long-term extension of the Davidoff license, the
average remaining duration of Coty’s top seven licenses – which
account for roughly 90% of the company’s prestige fragrance
business – is now about 11 years.
About Coty Inc.
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. Coty serves
consumers around the world, selling prestige and mass market
products in more than 130 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to making a positive
impact on the planet. Learn more at coty.com or on LinkedIn and
Instagram.
About Davidoff
Zino Davidoff SA, founded in 1980, is a Swiss-based family
business. Its founder, Zino Davidoff, is at the heart of the brand
and inspires all that the company does – its collections of
products reflect his natural elegance and appreciation of fine
quality, style, authenticity, and good living. Today, the company's
portfolio is made up of some of the world's finest objects that
have been carefully sourced from all over the globe to bring
pleasure to people everywhere. From beautifully crafted leather
goods, writing instruments, and perfumes to stylish eyewear,
cufflinks, coffee, and cognac.
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version on businesswire.com: https://www.businesswire.com/news/home/20230503005088/en/
Media Antonia Werther Antonia_Werther@cotyinc.com
Investor Relations Olga Levinzon
Olga_Levinzon@cotyinc.com
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