Company Reduces Cash Burn by 64%
Year-over-Year; Actively Pursuing Financing and/or Other
Cash-Generating Opportunities to Meet Its Near-Term Obligations
Blue Apron (NYSE: APRN) today announced financial results for
the first quarter (1Q23) ended March 31, 2023.
First Quarter 2023 Highlights
- Net revenue of $113.1 million in 1Q23, a 5.9% sequential
increase and a 4.0% year-over-year decline, impacted by growth in
customers and increased order volume in the quarter
- Continued strength in customer engagement metrics
- Average Order Value rose 11.6% year-over-year and declined 3.9%
sequentially to $70.27, due to the price increase introduced in the
second quarter of 2022 (2Q22) and increased promotional spend in
1Q23, respectively
- Average Revenue per Customer increased 7.9% year-over-year and
declined 3.4% sequentially to $346, primarily due to the price
increase initiated in 2Q22
- Cash and cash equivalents were $31.6 million as of March 31,
2023
- Net loss of $17.0 million in 1Q23, a decrease of $21.7 million
compared to a net loss of $38.7 million in the first quarter of
2022 (1Q22)
- Adjusted EBITDA loss of $8.7 million in 1Q23, a $22.7 million
year-over-year improvement over an Adjusted EBITDA loss of $31.4
million in 1Q22, reflecting continued improvement towards the
company’s profitability goal
- Disciplined cash management drove improvements in net cash used
in operating activities of 67% year-over-year and 59% sequentially,
and free cash flow improvements of 64% year-over-year and 57%
sequentially
- The company is actively pursuing one or more financing
opportunities and/or other strategic transactions, including
significant commercial partnerships, which need to close prior to
the middle of June 2023 in order to meet its near-term obligations;
the company does not have a definitive agreement for any such
transactions at this time
Linda Findley, Blue Apron’s President and Chief Executive
Officer, commented, “During the first quarter of 2023, we saw
success in our efforts to continue driving efficiencies across the
business. In marketing, we delivered a 50% reduction in cost per
acquisition and improved conversion on reduced levels of marketing
spend. Together, these efforts have helped strengthen our key
customer engagement metrics in the quarter. Average Order Value
remained above $70 while per-customer metrics, including Average
Revenue per Customer, grew substantially year-over-year.
Operationally, we continue to identify areas to bring greater
efficiencies into the business to better optimize our cost basis as
we drive towards profitability and scale.
“We recognize that while we continue to make improvements to our
fundamentals, we need to bring more liquidity into the business in
the near-term and we are actively pursuing all options available to
us, including one or more financing opportunities and/or other
strategic transactions, including significant commercial
partnerships. In parallel, we continue to take a disciplined
approach to cash management, reducing free cash flow by 64%
year-over-year and 57% sequentially, and remain focused on managing
our cash position across the organization.”
Key Customer Metrics
Key customer metrics in the table below reflect the company’s
product initiatives and targeted marketing investments and
reductions, the seasonality of the company’s business, and other
operating trends.
Three Months Ended
March 31,
December 31
March 31,
2023
2022
2022
Orders (in thousands)
1,608
1,460
1,869
Customers (in thousands)
326
298
367
Average Order Value
$
70.27
$
73.15
$
62.99
Orders per Customer
4.9
4.9
5.1
Average Revenue per Customer
$
346
$
358
$
321
For a description of how Blue Apron defines and uses these key
customer metrics, please see “Use of Key Customer Metrics”
below.
First Quarter 2023 Financial Results
- Net revenue decreased approximately 4% year-over-year to $113.1
million, driven by a decline in Customers and Orders as a result of
the deliberate reduction in marketing expenses starting at the end
of the fourth quarter of 2022 (4Q22), partially offset by an
increase in Average Order Value, which reflects the pricing
increases introduced in the first half of 2022, as well as ongoing
product innovation and variety. Net revenue increased 6%
sequentially, mainly driven by typical seasonal trends in the
business reflecting increased Orders and Customers.
- Cost of goods sold, excluding depreciation and amortization
(COGS), as a percentage of net revenue, improved 330 basis points
year-over-year from 67.5% to 64.2% driven by operational
efficiencies across labor, food, shipping and packaging costs, as
well as due to improved Average Order Value. COGS as a percentage
of net revenue improved 90 basis points sequentially, mainly due to
operational efficiencies, partially offset by typical seasonal
trends in the business with increased promotional discounts in
1Q23.
- Marketing expenses were $14.7 million, or 13% of net revenue, a
47% decrease from 1Q22 and a 14% decrease sequentially as a result
of the company's deliberate expense management initiatives
announced in 4Q22.
- Product, technology, general and administrative (PTG&A)
expenses decreased 19% year-over-year to $35.7 million in 1Q23, as
compared to $44.0 million in 1Q22. The decrease year-over-year was
primarily driven by the retirement of $3.0 million of carbon
offsets during 1Q22, versus $0.2 million of carbon offsets retired
during 1Q23. The retirement of carbon offsets is part of the
company’s strategic efforts to further deliver on its goal of net
zero. The decrease in PTG&A was also due to lower personnel
costs and corporate overhead and administrative expenses related to
the company’s expense management initiatives. Sequentially,
PTG&A increased 4% quarter-over-quarter from $34.3 million in
4Q22. The sequential increase is due to a significant reduction in
accrued bonus expense in 4Q22 to reflect the decision to lower
bonus payouts in 1Q23, partially offset by lower corporate overhead
and administrative expenses and a reduction in personnel costs due
to the company’s expense management initiatives and the corporate
workforce reduction announced and implemented in December 2022. As
a percentage of net revenue, PTG&A decreased 570 basis points
year-over-year and 50 basis points sequentially to 31.6% from 37.3%
in 1Q22 and 32.1% in 4Q22.
- Loss on extinguishment of debt was $1.9 million, related to the
amendment of the company’s note purchase agreement in March
2023.
- Net loss was $17.0 million, and diluted loss per share was
$0.26, based on 66.4 million weighted-average shares outstanding.
This compares with a net loss of $38.7 million, and diluted loss
per share of $1.20, in 1Q22 based on 32.3 million weighted-average
shares outstanding.
- Adjusted EBITDA loss was $8.7 million, compared with an
adjusted EBITDA loss of $31.4 million in 1Q22.
Liquidity and Capital Resources
- Cash and cash equivalents were $31.6 million as of March 31,
2023.
- Cash used in operating activities totaled $9.5 million in 1Q23,
compared with cash used of $28.8 million in the first quarter of
the prior year, primarily due to reduced net loss.
- Capital expenditures totaled $1.3 million in 1Q23, materially
flat from 1Q22.
- Free cash flow was $(10.8) million in 1Q23, compared with
$(30.1) million in 1Q22. The change was driven by decreased
operating cash outflow.
- In February 2023, the company launched a $70.0 million
at-the-market offering and intends to use the net proceeds from any
sales of shares under this at-the-market offering for general
corporate purposes, including to fund working capital, operating
expenses and capital expenditures; repay its outstanding senior
secured notes; and provide the company with greater flexibility to
continue to pursue, evaluate and potentially execute upon other
financing opportunities, a potential business combination or other
strategic transaction. Substantially all of the $70.0 million
remains available.
- On March 15, 2023, the company amended its note purchase
agreement requiring, among other things, beginning with execution
of the amendment, the accelerated paydown of its then outstanding
$30.0 million aggregate principal amount of senior secured notes,
originally due in May 2027 to an effective maturity of June 2023,
in four equal monthly installments of $7.5 million, including
accrued and unpaid interest. The amendment also reduced the minimum
liquidity covenant to $10.0 million following the first and second
amortization payments paid on the signing date of the amendment and
on April 15, 2023, respectively. As of the date of this press
release, the company has repaid $15 million, $7.5 million of which
was after March 31, 2023. The remaining payments are scheduled to
occur on or before May 15, 2023 and June 15, 2023.
- In order to meet its near-term obligations and continue to
operate as a going concern, if the remaining obligations owed to
the company from affiliates of Joseph N. Sanberg remain unfunded,
the company will need sufficient additional financing prior to the
middle of June. The company is actively pursuing one or more
financing opportunities and/or other strategic transactions,
including significant commercial partnerships, although there is no
assurance that the company can close any such transaction.
Conference Call and Webcast
Blue Apron will host a conference call and live webcast today at
8:30 a.m. Eastern Time. The earnings conference call can be
accessed by dialing 1-877-883-0383. The conference ID is 7204547.
Alternatively, participants may access the live webcast on Blue
Apron’s Investor Relations website at investors.blueapron.com.
A recording of the webcast will be available on Blue Apron’s
Investor Relations website at investors.blueapron.com following the
conference call. Additionally, a replay of the conference call can
be accessed until Thursday, May 11, 2023 by dialing 1-877-344-7529
or 1-412-317-0088, utilizing the replay access code 9877590.
About Blue Apron
Blue Apron’s vision is Better Living Through Better Food™.
Launched in 2012, Blue Apron offers fresh, chef-designed meals that
empower home cooks to embrace their culinary curiosity, challenge
their abilities in the kitchen and see what a difference cooking
quality food can make in their lives. Blue Apron is focused on
bringing incredible recipes to its customers, deepening its
commitment to its employees, continuing to reduce food and
packaging waste, and addressing its carbon impact. Visit
blueapron.com to learn more.
Forward-Looking Statements
This press release includes statements concerning Blue Apron
Holdings, Inc. and its future expectations, plans and prospects
that constitute "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. For this
purpose, any statements contained herein that are not statements of
historical fact may be deemed to be forward-looking statements. In
some cases, you can identify forward-looking statements by terms
such as "may," "should," "expects," "plans," "anticipates,"
"could," "intends," "target," "projects," "contemplates,"
"believes," "estimates," "predicts," "potential," or "continue," or
the negative of these terms or other similar expressions. The
forward-looking statements in this press release are only
predictions. Blue Apron has based these forward-looking statements
largely on its current expectations and projections about future
events and financial trends that it believes may affect its
business, financial condition and results of operations. These
forward-looking statements speak only as of the date of this press
release and are subject to a number of risks, uncertainties and
assumptions including, without limitation, the sufficiency of the
company’s cash resources and its ability to continue to operate as
a going concern in the event that prior to the middle of June 2023,
(i) the company is unable to obtain sufficient additional funding
or raise additional capital including through its February 2023
at-the-market offering or otherwise, (ii) RJB Partners, LLC, and
certain other affiliates of Joseph N. Sanberg do not fund their
remaining respective obligations under the $56.5 million private
placement and $12.7 million gift card transaction, (iii) the
company is unable to dispose of some or all of the pledged
securities securing the RJB private placement obligation in a
private or other sale and receive cash proceeds sufficient to meet
its near-term obligations, and (iv) the company is unable to
realize the anticipated benefits from identified, or to be
identified, expense reductions or incur unforeseen additional cash
expenses; the company’s ability to execute one or more financing
opportunities and/or other strategic transactions, including
significant commercial partnerships, prior to the middle of June
2023, if at all, and its ability to achieve the anticipated
benefits of any such transactions for the company’s stockholders;
the company’s ability, including the timing and extent, to
successfully support the execution of its strategy; the company’s
ability to cost-effectively attract new customers and retain
existing customers (including on the one hand, its ability to
execute its marketing strategy with a reduced marketing budget, or
on the other hand, its ability to sustain any increase in demand
the company may experience), and its ability to continue to expand
its product offerings and distribution channels, the company’s
ability to sustain any increase in demand and/or ability to
continue to execute operational efficiency practices announced in
December 2022, including managing its corporate workforce reduction
costs and the impact of its workforce reduction on executing its
strategy; the company’s expectations regarding, and the stability
of, its supply chain, including potential shortages, interruptions
or continued increased costs in the supply or delivery of
ingredients, and parcel and freight carrier interruptions or delays
and/or higher freight or fuel costs, as a result of inflation or
otherwise; the company’s ability to respond to changes in consumer
behaviors, tastes and preferences that could lead to changes in
demand, including as a result of, among other things, the impact of
inflation or other macroeconomic factors, and to some extent,
long-term impacts on consumer behavior and spending habits; the
company’s ability to attract and retain qualified employees and
personnel in sufficient numbers; the company’s ability to
effectively compete; the company’s ability to maintain and grow the
value of its brand and reputation; any material challenges in
employee recruiting and retention, any prolonged closures, or
series of temporary closures, of one or both of its fulfillment
centers, supply chain or carrier interruptions or delays, and any
resulting need to cancel or shift customer orders; the company’s
ability to achieve its environmental, social and corporate
governance goals on its anticipated timeframe, if at all; the
company’s ability to maintain food safety and prevent food-borne
illness incidents and its susceptibility to supplier-initiated
recalls; the company’s ability to comply with modified or new laws
and regulations applying to its business, or the impact that such
compliance may have on its business; the company’s vulnerability to
adverse weather conditions, natural disasters, wars, and public
health crises, including pandemics; the company’s ability to
protect the security and integrity of its data and protect against
data security risks and breaches; the company’s ability to obtain
and maintain intellectual property protection; and other risks more
fully described in the company’s Annual Report on Form 10-K for the
year ended December 31, 2022 filed with the SEC on March 16, 2023
and the company’s Quarterly Report on Form 10-Q for the quarter
ended March 31, 2023 to be filed with the SEC and in other filings
that the company may make with the SEC in the future. The company
assumes no obligation to update any forward-looking statements
contained in this press release, whether as a result of any new
information, future events, or otherwise.
Use of Non-GAAP Financial Information
This press release includes non-GAAP financial measures,
adjusted EBITDA and free cash flow, that are not prepared in
accordance with, nor are an alternative to, financial measures
prepared in accordance with U.S. generally accepted accounting
principles (“GAAP”). In addition, these non-GAAP financial measures
are not based on any standardized methodology prescribed by U.S.
GAAP and are not necessarily comparable to similarly-titled
measures presented by other companies.
The company defines adjusted EBITDA as net income (loss) before
interest income (expense), net, other operating expense, gain
(loss) on extinguishment of debt, other income (expense) net,
benefit (provision) for income taxes, depreciation and
amortization, and share-based compensation expense. The company
presents adjusted EBITDA because it is a key measure used by the
company’s management and board of directors to understand and
evaluate the company’s operating performance, generate future
operating plans and make strategic decisions regarding the
allocation of capital. In particular, the company believes that the
exclusion of certain items in calculating adjusted EBITDA can
produce a useful measure for period-to-period comparisons of the
company’s business. The company uses adjusted EBITDA to evaluate
its operating performance and trends and make planning decisions.
It believes that adjusted EBITDA helps identify underlying trends
in its business that could otherwise be masked by the effect of the
items that the company excludes. Accordingly, the company believes
that adjusted EBITDA provides useful information to investors and
others in understanding and evaluating its operating results,
enhancing the overall understanding of the company’s past
performance and future prospects, and allowing for greater
transparency with respect to key financial metrics used by its
management in its financial and operational decision-making.
There are a number of limitations related to the use of adjusted
EBITDA rather than net income (loss), which is the most directly
comparable GAAP equivalent. Some of these limitations are:
- adjusted EBITDA excludes share-based compensation expense, as
share-based compensation expense has recently been, and will
continue to be for the foreseeable future, a significant recurring
expense for the company’s business and an important part of its
compensation strategy;
- adjusted EBITDA excludes depreciation and amortization expense
and, although these are non-cash expenses, the assets being
depreciated may have to be replaced in the future;
- adjusted EBITDA excludes other operating expense, as other
operating expense represents restructuring costs;
- adjusted EBITDA excludes gains and losses on extinguishment of
debt, as these primarily represent non-cash accounting
adjustments;
- adjusted EBITDA does not reflect interest expense, or the cash
requirements necessary to service interest, which reduces cash
available to the company;
- adjusted EBITDA does not reflect other (income) expense, net as
this represents changes in the fair value of the Blue Torch warrant
obligation as of each reporting period, which were required to be
settled either in cash, which would have harmed our liquidity, or
our Class A common shares, which would have resulted in dilution to
our stockholders;
- adjusted EBITDA does not reflect income tax payments that
reduce cash available to us; and
- other companies, including companies in the company’s industry,
may calculate adjusted EBITDA differently, which reduces its
usefulness as a comparative measure.
The company defines free cash flow as net cash from (used in)
operating activities less purchases of property and equipment. The
company presents free cash flow because it is used by the company’s
management and board of directors as an indicator of the amount of
cash the company generates or uses and to evaluate the company’s
ability to satisfy current and future obligations and to fund
future business opportunities. Accordingly, the company believes
that free cash flow provides useful information to investors and
others in understanding and evaluating its operating results,
enhancing the overall understanding of the company’s ability to
satisfy its financial obligations and pursue business
opportunities, and allowing for greater transparency with respect
to a key financial metric used by its management in its financial
and operational decision making.
There are a number of limitations related to the use of free
cash flow rather than net cash from (used in) operating activities,
which is the most directly comparable GAAP equivalent. Some of
these limitations are:
- free cash flow is not a measure of cash available for
discretionary expenditures since the company has certain
non-discretionary obligations such as debt repayments or capital
lease obligations that are not deducted from the measure; and
- other companies, including companies in the company’s industry,
may calculate free cash flow differently, which reduces its
usefulness as a comparative measure.
Because of these limitations, adjusted EBITDA and free cash flow
should be considered together with other financial information
presented in accordance with GAAP. A reconciliation of these
non-GAAP financial measures to the most directly comparable
measures calculated in accordance with GAAP is set forth below
under the heading “Reconciliation of Non-GAAP Financial
Measures.”
Use of Key Customer Metrics
This press release includes various key customer metrics that
the company uses to evaluate our business and operations, measure
its performance, identify trends affecting its business, project
its future performance, and make strategic decisions. You should
read these metrics in conjunction with the company’s financial
statements. The company defines and determines its key customer
metrics as follows:
Orders
The company defines Orders as the number of paid orders by
Customers across the company’s meal, wine and market products sold
on its e-commerce platforms and, beginning in 2Q22, through
third-party sales platforms in any reporting period, inclusive of
orders that may have eventually been refunded or credited to
customers.
Customers
The company determines its number of Customers by counting the
total number of individual customers who have paid for at least one
Order from Blue Apron across the company’s meal, wine or market
products sold on its e-commerce platforms and, beginning in 2Q22,
through third-party sales platforms in a given reporting
period.
Average Order Value
The company defines Average Order Value as the company’s net
revenue from its meal, wine and market products sold on its
e-commerce platforms and, beginning in 2Q22, through third-party
sales platforms, in a given reporting period divided by the number
of Orders in that period.
Orders per Customer
The company defines Orders per Customer as the number of Orders
in a given reporting period divided by the number of Customers in
that period.
Average Revenue per Customer
The company defines Average Revenue per Customer as the
company’s net revenue from its meal, wine and market products sold
on the company’s e-commerce platforms and, beginning in 2Q22,
through third-party sales platforms in a given reporting period
divided by the number of Customers in that period.
BLUE APRON HOLDINGS,
INC.
Condensed Consolidated Balance
Sheets
(In thousands)
(Unaudited)
March 31, 2023
December 31,
2022
ASSETS
CURRENT ASSETS:
Cash and cash equivalents
$
31,553
$
33,476
Accounts receivable, net
158
556
Inventories, net
26,327
25,023
Prepaid expenses and other current
assets
14,417
17,657
Total current assets
72,455
76,712
Property and equipment, net
54,708
57,186
Operating lease right-of-use assets
30,756
32,340
Other noncurrent assets
1,778
4,904
TOTAL ASSETS
$
159,697
$
171,142
LIABILITIES AND STOCKHOLDERS’
EQUITY
CURRENT LIABILITIES:
Accounts payable
$
24,562
$
18,709
Current portion of related party
payables
—
3,000
Accrued expenses and other current
liabilities
21,131
27,077
Current portion of long-term debt
21,938
27,512
Operating lease liabilities, current
9,275
8,650
Deferred revenue
19,546
19,083
Total current liabilities
96,452
104,031
Operating lease liabilities, long-term
21,397
23,699
Related party payables
—
2,500
Other noncurrent liabilities
7,337
7,191
TOTAL LIABILITIES
125,186
137,421
TOTAL STOCKHOLDERS’ EQUITY
34,511
33,721
TOTAL LIABILITIES AND STOCKHOLDERS’
EQUITY
$
159,697
$
171,142
BLUE APRON HOLDINGS,
INC.
Condensed Consolidated
Statement of Operations
(In thousands, except share
and per-share data)
(Unaudited)
Three Months Ended
March 31,
2023
2022
Net revenue
$
113,080
$
117,751
Operating expenses:
Cost of goods sold, excluding depreciation
and amortization
72,613
79,490
Marketing
14,727
27,914
Product, technology, general, and
administrative
35,724
43,954
Depreciation and amortization
4,222
5,533
Total operating expenses
127,286
156,891
Income (loss) from operations
(14,206
)
(39,140
)
Gain (loss) on extinguishment of debt
(1,850
)
—
Interest income (expense), net
(973
)
(1,169
)
Other income (expense), net
—
1,646
Income (loss) before income taxes
(17,029
)
(38,663
)
Benefit (provision) for income taxes
(7
)
(11
)
Net income (loss)
$
(17,036
)
$
(38,674
)
Net income (loss) per share – basic
$
(0.26
)
$
(1.20
)
Net income (loss) per share – diluted
$
(0.26
)
$
(1.20
)
Weighted average shares outstanding –
basic
66,435,278
32,288,424
Weighted average shares outstanding –
diluted
66,435,278
32,288,424
BLUE APRON HOLDINGS,
INC.
Condensed Consolidated
Statement of Cash Flows
(In thousands)
(Unaudited)
Three Months Ended
March 31,
2023
2022
CASH FLOWS FROM OPERATING
ACTIVITIES:
Net income (loss)
$
(17,036
)
$
(38,674
)
Adjustments to reconcile net income (loss)
to net cash from (used in) operating activities:
Depreciation and amortization of property
and equipment
4,222
5,533
Loss (gain) on disposal of property and
equipment
—
135
Loss (gain) on extinguishment of debt
1,850
—
Change in fair value of warrant
obligation
—
(1,646
)
Changes in reserves and allowances
(58
)
20
Share-based compensation
1,293
2,173
Non-cash interest expense
308
260
Changes in operating assets and
liabilities
(98
)
3,374
Net cash from (used in) operating
activities
(9,519
)
(28,825
)
CASH FLOWS FROM INVESTING
ACTIVITIES:
Purchases of property and equipment
(1,278
)
(1,321
)
Proceeds from sale of property and
equipment
57
55
Net cash from (used in) investing
activities
(1,221
)
(1,266
)
CASH FLOWS FROM FINANCING
ACTIVITIES:
Net proceeds from equity and warrant
issuances
16,712
5,000
Repayments of debt
(7,500
)
(875
)
Payments of debt and equity issuance
costs
(363
)
(191
)
Principal payments on financing lease
obligations
(32
)
(11
)
Net cash from (used in) financing
activities
8,817
3,923
NET INCREASE (DECREASE) IN CASH, CASH
EQUIVALENTS, AND RESTRICTED CASH
(1,923
)
(26,168
)
CASH, CASH EQUIVALENTS, AND RESTRICTED
CASH — Beginning of period
34,656
83,597
CASH, CASH EQUIVALENTS, AND RESTRICTED
CASH — End of period
$
32,733
$
57,429
BLUE APRON HOLDINGS,
INC.
Reconciliation of Non-GAAP
Financial Measures
(In thousands)
(Unaudited)
Three Months Ended
March 31,
December 31,
March 31,
2023
2022
2022
Reconciliation of net income (loss) to
adjusted EBITDA
Net income (loss)
$
(17,036
)
$
(21,784
)
$
(38,674
)
Share-based compensation
1,293
689
2,173
Depreciation and amortization
4,222
5,258
5,533
Other operating expense
—
1,530
—
Loss (gain) on extinguishment of debt
1,850
—
—
Interest (income) expense, net
973
840
1,169
Other (income) expense, net
—
—
(1,646
)
Provision (benefit) for income taxes
7
(42
)
11
Adjusted EBITDA
$
(8,691
)
$
(13,509
)
$
(31,434
)
Three Months Ended
March 31,
2023
2022
Reconciliation of net cash from (used
in) operating activities to free cash flow
Net cash from (used in) operating
activities
$
(9,519
)
$
(28,825
)
Purchases of property and equipment
(1,278
)
(1,321
)
Free cash flow
$
(10,797
)
$
(30,146
)
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230503006135/en/
Muriel Lussier Blue Apron muriel.lussier@blueapron.com
Blue Apron (NYSE:APRN)
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