Meeting Essential Needs with Dignity, Inc. and Leonard Cheshire Teams Win Morgan Stanley’s 14th Annual Strategy Challenge Supporting Nonprofits in the U.S. and the U.K.
- Morgan Stanley employees provided pro bono consulting services
for 15 nonprofits
- 183 nonprofits served since the program’s launch in 2009
Morgan Stanley (NYSE: MS) today announced the winners of this
year’s Strategy Challenge, the Firm’s flagship pro bono program,
which brings together rising talent to help nonprofit organizations
solve strategic, mission-critical challenges. Winning teams
supported Meeting Essential Needs with Dignity, Inc. (MEND) and
Leonard Cheshire, in the U.S. and the U.K. respectively.
Over the past 10 weeks, Morgan Stanley employees have provided
in-depth, pro bono consulting services to 15 nonprofits on topics
including organizational expansion and how to scale strategy, as
well as enhancing efficiency and effectiveness through business and
program models. The 2023 Strategy Challenge culminated in events in
New York and London, where teams presented their recommendations to
nonprofit sector experts and senior leaders at the Firm.
The winning U.S. team collaborated with MEND, a nonprofit
focused on increasing access to fresh and healthy food for food
insecure families in Essex County, New Jersey. The Morgan Stanley
team was challenged to identify the demographics most in need of
services and partnerships to maximize the impact of MEND’s
direct-delivery program. Through analysis, the team identified
families with young children as the priority population,
established criteria for assessing potential partners and
recommended optimizations for MEND’s current operating model.
“Our dedicated Morgan Stanley team analyzed an abundance of
internal and external quantitative and qualitative data that we
hadn’t had the capacity to explore deeply,” said Robin Peacock,
Executive Director at MEND. “With their expertise, we were able to
more fully understand community needs, test and validate our
existing programming and design a blueprint for future growth. This
10-week program saved us thousands of hours of staff time and
accelerated the transformation of hunger relief in our
The winning team in the U.K. worked with Leonard Cheshire, a
pan-disability charity that supports disabled people to live, learn
and work as independently as they choose. The Morgan Stanley team
analyzed how the nonprofit could effectively scale its employment
program, Change 100, to ensure more young disabled people have
access to work. Following extensive research into the employer
market, the team’s winning recommendation included an
implementation plan and tools to enhance the employer value
proposition, restructure program delivery and improve data
“We are thrilled the team working on our flagship Change 100
programme won the 2023 Morgan Stanley Strategy Challenge,” said
Marcus Missen, Executive Director, Advocacy, Partnerships and
Impact at Leonard Cheshire. “We now have the insights, tools and
confidence to supercharge the programme’s impact and support many
more disabled people entering the world of work. It was a privilege
to work with such a talented team, and we extend our heartfelt
“The Strategy Challenge is a testament to our employees’ deep
commitment to giving back and effecting positive change,” said Joan
Steinberg, Global Head of Philanthropy at Morgan Stanley and
President of the Morgan Stanley Foundation. “Congratulations to
each of this year’s teams for developing thoughtful strategic
proposals to help nonprofits tackle critical societal issues with
impact, including in education, healthcare, children’s wellbeing,
mental health and food insecurity.”
The 15 nonprofits that participated in this year’s Strategy
Challenge across the U.S. and the U.K. include:
- Coach Core is a social mobility charity using the power of
sport and apprenticeships to change the lives and career prospects
of underrepresented young adults.
- Common Denominator aims to help in-need middle school students
love math and build confidence through tutoring and
- Directions for Our Youth engages young people as active
partners in their own development as they seek to become thriving,
self-sufficient adults and agents of change within their local and
- Generation: You Employed, UK helps disadvantaged jobseekers
facing barriers to employment by supporting them as they pursue
life-changing careers they otherwise could not access.
- I'RAISE Girls & Boys International Corporation is dedicated
to supporting the mental wellness of youth and providing
educational services and resources to children, parents and
communities through holistic, low- to no-cost in-school and
- Leonard Cheshire believes in building a fairer, more inclusive
society that recognizes the positive contributions we all make, and
supports disabled people to live, learn and work as independently
as they choose, whatever their ability.
- Meeting Essential Needs with Dignity (MEND) strengthens the
health of individuals and families in Essex County, New Jersey, by
increasing access to fresh and healthy food.
- Neighborhood Housing Services of Brooklyn (NHS Brooklyn)
creates and preserves affordable housing by providing opportunities
for homeownership education, financial assistance and community
- NHS Charities Together works with and provides funding for over
230 local charities that support the workforce of the National
Health Service while improving care for patients and communities
across the U.K.
- National Society for the Prevention of Cruelty to Children
(NSPCC) has been protecting children for over 100 years – doing
everything it can to prevent abuse and neglect, alongside providing
expert support to help children recover.
- Riverdale Neighborhood House strengthens its community in the
Northwest Bronx by delivering programs and ensuring access to
resources that build bonds, create networks and promote equity
across generational, cultural, racial and economic lines.
- Save the Children works in the U.K. and around the world to
keep every child safe, healthy and educated. It has helped provide
over 45 million children with the opportunities they need to
survive and thrive.
- Summer Search’s mission is to unleash students' potential
through mentoring and transformative experiences.
- The Sato Project is dedicated to rescuing abused and abandoned
dogs in Puerto Rico, where an estimated 500,000 stray dogs (known
locally as ”satos”) roam the island’s streets and beaches.
- Thrive for Life aims to transform lives behind and beyond the
For more on the Morgan Stanley Strategy Challenge, click
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