Heidi O’Neill Becomes President, Consumer,
Product & Brand
Craig Williams Becomes President,
Geographies & Marketplace
NIKE, Inc. (NYSE:NKE) announced senior leadership changes today
that will continue to build on its strong momentum and underscore
Nike’s commitment to product innovation, serving athletes and
unrivaled brand storytelling while driving deeper integration
across the business.
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Heidi O’Neill, currently President, Consumer &
Marketplace, will become President, Consumer, Product & Brand,
NIKE, Inc., and Craig Williams, currently President, Jordan
Brand, will become President, Geographies & Marketplace, NIKE,
Inc. Matthew Friend, EVP & Chief Financial Officer,
NIKE, Inc., will expand his responsibilities to include
Procurement, Global Places & Services and Demand and Supply
Management.
“We’re driving even greater focus and integration across our
business and teams through these changes, doubling down on what
Nike does best: seamlessly serving athletes with compelling
product,” said John Donahoe, President & CEO, NIKE, Inc.
“Our brand momentum is strong, our innovation pipeline is
unmatched, and our strategy is working. What continues to be clear
is that there’s so much more potential ahead of us.”
“These shifts will allow us to streamline our focus across
product, brand storytelling and marketplace, mining deep consumer
insights to deliver breakthrough innovation and engagement, while
building long-term growth and profitability,” said Donahoe.
Aligning against its next chapter of growth, O’Neill will lead
Nike’s global product engine and fully integrate its brand
marketing storytelling to build deep relationships and engagement
with the brand. Both Global Brand Marketing and Global Sports
Marketing will also report to O’Neill. A 24-year Nike veteran,
O’Neill most recently served as Nike’s President, Consumer &
Marketplace, leading Nike’s marketplace and four geographic
operating regions. Previous roles included President, Nike Direct,
accelerating Nike’s retail and digital-commerce business. O’Neill
was also responsible for creating and leading Nike Women’s
business.
Williams will lead Nike’s four geographies and marketplace
across its Direct and wholesale business. In addition, Williams
will lead Nike’s Supply Chain and Logistics. Williams joined NIKE,
Inc. in 2019 as President, Jordan Brand. During this period,
Williams has led Jordan Brand through unprecedented growth --
doubling revenue in the last four years, becoming the
second-largest footwear brand in the United States. In addition to
stewarding Jordan Brand at the intersection of sport, culture and
community, Williams has decades of enterprise experience building
global brands and creating deep consumer relationships.
O’Neill and Williams will be supported by a deep bench of
leadership across Nike and, together, will lead the business
through its next phase of innovation and growth, serving future
generations of athletes. Sarah Mensah, Vice President/GM,
North America, will become President, Jordan Brand. Scott
Uzzell, currently CEO, Converse will become Vice President/GM,
North America, reporting to Williams. Uzzell’s successor will be
named shortly. Jordan Brand and Converse will report to John
Donahoe.
Andy Campion, Chief Operating Officer, will take on a new
leadership role as Managing Director, Strategic Business Ventures.
In his new role, Campion will work closely with Donahoe to identify
and pursue new business opportunities to drive disproportionate
growth for the company. As part of his new role, Campion will
oversee Nike Virtual Studios (NVS) and lead teams across Nike’s
World Headquarters and Los Angeles-based offices.
Michael Spillane, President, Consumer Creation will
retire from NIKE, Inc. later in 2023 after 16 years with the
company. We thank Michael for his extensive contributions to the
brand.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary
brand, designs, markets and distributes athletic lifestyle
footwear, apparel and accessories. For more information, NIKE,
Inc.’s earnings releases and other financial information are
available on the Internet at http://investors.nike.com. Individuals
can also visit http://news.nike.com and follow @NIKE.
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version on businesswire.com: https://www.businesswire.com/news/home/20230524005917/en/
Media Contact: Virginia Rustique-Petteni
media.relations@nike.com
Investor Contact: Paul Trussell investor.relations@nike.com
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