The Gap collection will feature men’s and
women’s sleepwear and underwear exclusively on Macys.com, Macy’s
mobile app and in select stores nationwide
Today, Macy’s announced a partnership with Gap to launch an
exclusive collection of sleepwear, underwear and intimates for men
and women. This is the first-ever partnership between the two
iconic brands, bridging Macy’s rich heritage and industry expertise
with Gap’s legacy of modern American style. The product categories
will offer an assortment of exclusive designs and colorways that
bring versatile classics, comfort and effortless style to life.
Starting today, the Gap assortment is available to shop at prices
ranging from $12.50 to $79.95 on Macys.com, Macy’s mobile app and
in select stores nationwide.
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the full release here:
https://www.businesswire.com/news/home/20230829862722/en/
Macy’s announces partnership with Gap,
featuring a collection of sleepwear, underwear and intimates for
men and women. (Photo: Business Wire)
The launch features a sleepwear line offering a wide variety of
men’s and women’s product designed for ultimate comfort and style.
From cozy pajama sets to soft loungewear, the assortment ranges in
size from XS-XL. In addition, select pieces will feature organic
stretch cotton and Gap’s signature soft, breathable, jersey knit
fabric, Breathe. The underwear collection includes a range of men’s
and women’s intimate staples including underwear, bras, boxers, and
undershirts in a variety of designs and colors so shoppers can own
their style with ease.
“Macy’s is excited to partner with such an iconic brand like
Gap,” said Rachel Leinwand, Macy’s Vice President of Merchandising
Active, Basics, Outdoor. “This collection is a great addition to
our men’s and women's basics assortments that will provide classic
but modern styling with quality fabrics and fit – giving our
customers more options to own their style.”
“We are thrilled to launch this collection of Gap sleepwear and
intimates exclusively at Macy’s and to extend our customer reach,”
said Adrienne Gernand, President of B2B and International Commerce
at Gap Inc. “This launch is an opportunity to amplify the Gap brand
and deliver must-have essentials in comfortable, breathable fabrics
to men and women across the US.”
Centric Brands will design, produce, and distribute the Gap and
GapBody sleepwear and intimates assortment sold at Macy’s through a
partnership facilitated by Gap’s licensing agency, IMG.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M),
serves as the style source for generations of customers. With one
of the nation’s largest e-commerce platforms powered by macys.com
and mobile app, paired with a nationwide network of stores, Macy’s
delivers the most convenient and seamless shopping experience,
offering great values in apparel, home, beauty, accessories and
more. Macy’s gives customers even more ways to shop and own their
style through an off-price assortment at Macy’s Backstage and at
our highly curated Macy’s small format stores. Each year, Macy’s
provides millions with unforgettable experiences through Macy’s 4th
of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps
our customers celebrate special moments, big and small. We’re
guided by our purpose—to create a brighter future with bold
representation that empowers more voice, choice, and ownership for
our colleagues, customers, and communities.
About Gap
Gap is an authority on modern American style. Founded in San
Francisco in 1969, Gap continues to build on its heritage grounded
in denim and khakis made through Washwell, Gap’s water-saving
program that uses at least 20 percent less water compared to
conventional garment-wash methods. Gap is a lifestyle brand that
includes adult apparel and accessories, Gap Kids, babyGap, Gap
Maternity, Gap Body, GapFit, and Gap Home collections. The brand
connects with customers online and in company-operated and
franchise retail locations globally, and also serves
value-conscious customers with exclusively designed collections for
Gap Outlet and Gap Factory Stores. Gap is the namesake brand for
leading global specialty retailer, Gap Inc. (NYSE: GPS) which
includes Old Navy, Gap, Athleta and Banana Republic brands. For
more information, please visit www.gapinc.com
About Centric Brands LLC.
Centric Brands LLC is a global leading lifestyle brand
collective that has unparalleled expertise in product design,
development and sourcing, retail and digital commerce, marketing,
and brand building. Centric designs, sources, markets, and sells
high-quality products in the kids, men’s and women’s apparel,
accessories, beauty, and entertainment categories. The Company’s
portfolio includes licenses for more than 100 iconic brands,
including Calvin Klein®, Tommy Hilfiger®, Nautica®, Spyder®, and
Under Armour® in the kid’s category; Joe’s Jeans®, Buffalo®, Hervé
Léger®, and IZOD® in the men’s and women’s apparel category;
Coach®, Kate Spade®, Michael Kors®, All Saints®, Frye®,
Timberland®, Hunter®, and Jessica Simpson® in the accessories
category; and in the entertainment category, Disney®, Marvel®,
Nickelodeon®, and Warner Brothers® among many others. The Company
also owns and operates Zac Posen®, Hudson®, Robert Graham®,
Avirex®, Fiorelli®, and Taste Beauty® and operates a joint venture
brand, Favorite Daughter, with Sara and Erin Foster. The Company’s
products are sold through leading mass-market retailers, specialty,
and department stores, and online. The Company is headquartered in
New York City, with U.S. offices in Los Angeles and Greensboro, and
international offices in Asia, Europe, Montreal, and Toronto.
Centric Brands social impact efforts are centered around our
commitment to serve and uplift the communities where we live and do
business. Through our collective volunteerism and contributions, we
are dedicated to making a caring and lasting impact on the world
around us. For more information about Centric Brands, please visit
www.centricbrands.com.
About IMG
IMG is a global leader in sport, events, fashion, and media. The
company manages some of the world's greatest athletes and fashion
icons; owns and operates hundreds of live events annually; and is a
leading independent producer and distributor of sports and
entertainment media. IMG also specializes in licensing, sports
training, and league development. IMG is a subsidiary of Endeavor,
a global sports and entertainment company. For more information
about IMG, please visit www.imglicensing.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230829862722/en/
Julissa Bonfante / Erin Dougherty communications@macys.com
Macys (NYSE:M)
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