Dashboard displays Sam’s Club POS sales
performance and Sam’s Club MAP media campaign metrics together to
track impact on business
Sam's Club®, a division of Walmart Inc. and a leading membership
warehouse club, announces the launch of the Media and Sales
Performance Dashboard, an innovative, integrated dashboard that
serves as a central source of truth for campaign performance for
Sam's Club Member Access Platform (MAP).
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230919262002/en/
(Photo: Business Wire)
For the first time, the Media and Sales Performance Dashboard
combines Sam's Club MAP campaign metrics with Sam’s Club sales
performance in one place, so advertisers can track media impact on
business outcomes. This new offering is a consolidated,
self-service innovation for both Sponsored Product Ads and Display
campaigns, together with sales performance, in a single
interface.
The dashboard seamlessly integrates with the point-of-sale
platform (also known as MADRID) that Sam’s Club advertisers and
merchants already use to track sales — which is also the same
platform used internally by Sam's Club MAP.
“We understand the power that analytics can have on advertiser
campaigns which is why we are delivering this new integrated
dashboard,” said Lex Josephs, vice president and general manager of
Sam's Club MAP. “It is the latest in an ongoing stream of
continuous innovations we’re providing to deliver faster, more
actionable insights. It gives advertisers access to performance
metrics, enabling them to optimize campaigns while they are still
in flight, driving stronger business outcomes.”
Visibility and in-flight optimization
The Media and Sales Performance Dashboard provides advertisers
with visibility into item sales, new buyers, in-club attribution
from search, total ad attributed sales and more — enabling a new
era of marketing optimization.
With this innovation, Display and Sponsored Product Ads
performance are now available in one place, providing new
transparency into Display and allowing advertisers and MAP to make
optimizations in-flight. This visibility enables continuous
iteration and improvement on active campaigns to drive business
outcomes.
Deeper member insights
Sam's Club's membership model is what makes the industry-leading
measurement offered by Sam’s Club MAP possible. Advertisers now
have more immediate access to member insights, including household
reach, purchase channel, and for the first time, new buyer metrics
for Sponsored Product Ads.
This launch represents a win for Sam’s Club members as well.
Actionable member insights empower advertisers to optimize their
campaigns and drive the most efficient results. This ensures that
members discover the perfect item at the right time and in the
right place, and helps members see more relevant ads/messaging.
“Sam’s Club MAP – fueled by the Media and Sales Performance
Dashboard data – allows us to build and track plans like never
before,” said Lindsay Letterle, director of sales for The Clorox
Company. “The deep member insights paired with media and business
impact enable us to optimize our campaigns to ensure we’re reaching
the right member with the right message at the right time to drive
business results.”
Measurement confidence
Not every retail media platform offers incrementality
measurement but those that do typically use their own internal
methodology. By contrast, Sam's Club MAP differentiates by offering
incrementality measurement such as iROAS and sales lift based on
Circana’s methodology in post campaign reporting.
Sam’s Club MAP has partnered with Circana again to bring the
Media and Sales Performance Dashboard to advertisers. With this
third-party validation, advertisers can drive in-flight
optimization decisions confidently, without anyone 'grading their
own homework.'
Sam’s Club MAP is excited to offer this to select advertising
partners today and looks forward to onboarding many more in the
coming months. For more information about Sam’s Club MAP’s new
integrated dashboard, contact Sam’s Club MAP here.
About Sam’s Club
Sam’s Club®, a division of Walmart Inc. (NYSE: WMT), is a
leading membership warehouse club offering superior products,
savings and services to millions of members in nearly 600 clubs in
the U.S. and Puerto Rico. Now in its 40th year, Sam’s Club
continues to redefine warehouse shopping with its highly curated
assortment of high-quality fresh food and Member’s Mark® items, in
addition to market leading technologies and services like Scan
& Go™️, Curbside Pickup and home delivery service in select
markets. To learn more about Sam's Club, visit the Sam's Club
Newsroom, shop at SamsClub.com and interact with Sam's Club on
LinkedIn, Twitter, Facebook, Instagram, TikTok and Pinterest.
About Sam’s Club Member Access Platform
At Sam’s Club, we are member obsessed. We lead with this
obsession by offering a curated assortment of high-quality products
at an incredible value. We lead with this obsession by providing
our members with a multi-touchpoint experience, whether they are
shopping our Clubs, on SamsClub.com, in-app or with Curbside Pickup
and Delivery. We lead with this obsession every day.
We know our members want a shopping experience that is easy,
convenient, and personalized. And we know that our agencies, ad
tech platforms, suppliers and advertisers want to reach our members
efficiently and effectively. With MAP [Member Access Platform], our
journey starts with our members. Next, we create and give partners
experiences, tools and opportunities that help members discover new
products at the time they need and want them.
MAP’s mission is to provide the most valuable and additive ads
experience to our members. It's our member-first approach that
differentiates us, along with the combination of our platform, our
products, our people, our processes and our first-party data.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230919262002/en/
For media inquiries, please contact Sonali Batra at
Sonali.Batra@walmart.com.
Walmart (NYSE:WMT)
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