Nexstar Media Names Chris Pruitt as Vice President and General Manager of Its Springfield, Missouri Broadcast and Digital Operations
19 Fevereiro 2024 - 1:30PM
Business Wire
Broadcasting Executive with Nearly 30 Years
of Management, Sales, and Marketing Experience to Lead KRBK-TV,
KOZL-TV, and Ozarksfirst.com
Nexstar Media Group, Inc. (Nasdaq: NXST), announced today that
it has named Chris Pruitt as Vice President and General Manager of
its broadcast and digital operations in Springfield, Missouri (DMA
#73), responsible for the long range planning and day-to-day
operations of KRBK-TV (FOX), KOZL-TV (MyNet), Ozarksfirst.com, and
their related digital and social media channels. In his new role,
he will also oversee Nexstar’s operational agreements with Mission
Broadcasting, Inc., to provide services for KOLR-TV (CBS). Mr.
Pruitt will assume his new responsibilities immediately and report
to Mike Vaughn, Senior Vice President and Regional Manager for
Nexstar’s broadcasting division.
Mr. Pruitt brings nearly 30 years of executive broadcast
television management, sales, and marketing experience to his new
role at Nexstar, where he has served in a variety of executive
leadership roles and most recently oversaw the company’s media
operations in Houston, Texas (DMA #6), including KIAH-TV (CW) and
cw39.com. During his tenure in Houston, KIAH-TV expanded local
programming, launching a weekday morning news show, a new weekday
lifestyle show “Houston Happens,” and two weekend sports shows
highlighting local high school, college, and professional
sports.
Over the course of his career, Mr. Pruitt has demonstrated his
ability to improve ratings, revenue, and profitability by expanding
local news content, identifying new revenue streams, and developing
a variety of innovative cross-platform solutions for advertisers
and marketers. Prior to Houston, Mr. Pruitt was responsible for
Nexstar’s multiple local television stations in Waco, Temple and
Bryan, Texas (DMA #83), where Mr. Pruitt and his team also launched
new local newscasts and lifestyle programming and generated
significant digital growth. Mr. Pruitt was also instrumental in
developing numerous community partnerships, and his stations served
as the primary sponsor of Waco’s annual Alzheimer’s Walk, breaking
fundraising records for the event. Prior to his tenure in Waco, Mr.
Pruitt held a series of broadcasting management and sales
positions, serving as Vice President and General Manager of KMVT-TV
(CBS/CW) and KSVT-TV (FOX) in Twin Falls, ID from 2010 to 2015.
“Chris is the perfect choice to lead our media operations in
Springfield,” said Mr. Vaughn “I know he is looking forward to
getting back to a market where the local audience more closely
matches his interests in nature and outdoor activities like hunting
and fishing. In addition, just as he will do in Springfield, Chris
has managed major network affiliates across multiple television
stations in Waco and Twin Falls, and his recent large-market
experience will be a real asset in this new role. Throughout his
career, Chris has been successful by connecting to viewers and
advertisers with the kind of local content that is both relevant
and meaningful, and I am confident he will do the same in
Springfield.”
Commenting on his move to Springfield, Mr. Pruitt stated, “I
have thoroughly enjoyed my nearly four years in Houston, and I’m
proud of everything the team at KIAH CW39 accomplished—they are the
best. I am just as happy to be joining our broadcast and digital
teams in Springfield, and look forward to forging a deep
relationship with the community. I am grateful to Nexstar for
giving me this opportunity and I can’t wait to get started.”
Mr. Pruitt has been involved in the media industry throughout
his career and has served on the FOX Network Sales Advisory
Committee. He has also been committed to each of the individual
communities in which he has lived, working with the Houston Food
Bank and the Periwinkle Foundation, which assists children with
cancer and other debilitating illnesses. He previously served on
the marketing committee of the Waco Chapter of the Alzheimer’s
Association, and volunteered his time with Caritas of Waco,
combating hunger and poverty.
Mr. Pruitt earned his Bachelors’ degree in Finance from
Midwestern State University, in Wichita Falls, Texas. Mr. Pruitt
will be immediately relocating to the Springfield area.
About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a
leading diversified media company that produces and distributes
engaging local and national news, sports and entertainment content
across its television and digital platforms, including more than
300,000 hours of programming produced annually by its business
units. Nexstar owns America’s largest local broadcasting group
comprised of top network affiliates, with 200 owned or partner
stations in 116 U.S. markets reaching 212 million people. Nexstar’s
national television properties include The CW, America’s fifth
major broadcast network, NewsNation, America’s fastest-growing
national cable news network, popular entertainment multicast
networks Antenna TV and Rewind TV, and a 31.3% ownership stake in
TV Food Network. The Company’s portfolio of digital assets,
including its local TV station websites, The Hill and
NewsNationNow.com, are collectively a Top 10 U.S. digital news and
information property. For more information, please visit
nexstar.tv.
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version on businesswire.com: https://www.businesswire.com/news/home/20240219801644/en/
Media Contacts: Gary Weitman EVP & Chief
Communications Officer Nexstar Media Group, Inc. 973/373-8800 or
gweitman@nexstar.tv
Investor Contacts: Joe Jaffoni or Jennifer Neuman JCIR
212/835-8500 or nxst@jcir.com
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