12-Year Global Agreement as the Leagues’
Exclusive On-Court Uniform and Apparel Provider to Deliver
Innovation and Storytelling for the Next Generation of Players and
Fans
NIKE, Inc. (NYSE: NKE), the National Basketball Association
(NBA) and the Women’s National Basketball Association (WNBA) today
announced a 12-year extension of their global outfitting,
merchandising, marketing and content partnership that solidifies
NIKE, Inc. as the leader in global basketball and as the exclusive
on-court uniform and apparel provider for the NBA, WNBA and NBA G
League.
NIKE, Inc. will extend its rights over 12 additional seasons to
design and manufacture NBA, WNBA and G League uniforms, on-court
apparel, and fan apparel, furthering its commitment to grow and
improve the sport of basketball for the next generation.
“Nike has always been more than a league sponsor — we’re a
strategic partner with an unwavering commitment to growing the
game, alongside the NBA, WNBA and NBA G League,” said Elliott Hill,
NIKE, Inc. President and CEO. “Our collective power, global reach
and genuine love for the game will only continue to create new
pathways and opportunities for players and fans.”
The global extension is highlighted by new content initiatives,
a comprehensive commitment to grassroots basketball, as well as the
continued development of a joint membership program that delivers
benefits to fans of the brands through distinctive products,
content and experiences. As the biggest champion of the women’s
game, NIKE, Inc. is also deepening its investment in the WNBA.
“Nike is inextricably linked to basketball and has helped fuel
the growth and innovation around our sport for decades,” said NBA
Commissioner Adam Silver. “With an added focus on youth basketball,
our expanded partnership will create even more opportunities for
aspiring players to learn and compete at all levels and for fans of
all ages to engage with the NBA and WNBA.”
“Since our league’s inception, Nike has committed to a shared
vision for girls and women’s basketball,” said WNBA Commissioner
Cathy Engelbert. “Our continued partnership is an opportunity to
fortify avenues for development and enhance touchpoints across our
dynamic fanbase while globally showcasing the WNBA.”
NIKE, Inc. and the National Basketball Players Association
(NBPA) also extended its group license agreement making NIKE, Inc.
an official partner of the NBPA.
"We’re excited to renew our partnership with Nike and continue
to showcase our players’ efforts on and off the court,” said NBPA
Executive Director, Andre Iguodala. “This partnership highlights
the reach, influence, and impact of our members, driving basketball
fandom and inspiring millions of people around the world.”
The renewal follows the eight-year global outfitting,
merchandising, marketing and content partnership struck in 2015,
which made NIKE, Inc. the official on-court outfitter beginning
with the 2017-18 NBA season. Nike has been an NBA partner since
1992, a marketing partner of the WNBA since its inception in 1997
and a marketing partner of the NBA G League since the 2017-18
season.
Together, the NBA, WNBA, NBA G League and Nike will continue to
expand basketball for the next generation by:
- Introducing programs and resources to make best-in-class youth
basketball accessible and scalable, prioritizing broad-based access
to age-and-stage appropriate coaching, training, on-court
development curriculum and playing standards to youth of all
backgrounds and abilities, including through the Jr. NBA/ Jr.
WNBA.
- Creating basketball programming and resources designed to
increase access to the sport and improve the playing experience for
girls of all levels, including through the Jr. WNBA and Basketball
Without Borders (BWB).
- Collaborating to enhance player, coach and program development
opportunities across Nike Elite Youth Basketball League (EYBL)
through expanded leadership, player health and on-court development
programming.
NIKE, Inc. will further grow its established presence across
marquee league events, including NBA Global Games, NBA All-Star,
WNBA All-Star, the NBA Draft Combine, the WNBA Draft, WNBA
Changemakers, the NBA Draft presented by State Farm®, NBA 2K Summer
League and NBA G League Fall Invitational.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary
brand, designs, markets and distributes athletic lifestyle
footwear, apparel and accessories. For more information, visit
https://about.nike.com/en/newsroom and follow @NIKE.
About the NBA
The National Basketball Association (NBA) is a global sports and
media organization with the mission to inspire and connect people
everywhere through the power of basketball. Built around five
professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K
League and Basketball Africa League, the NBA has established a
major international presence with games and programming available
in 214 countries and territories in more than 60 languages, and
merchandise for sale in more than 200 countries and territories on
all seven continents. NBA rosters at the start of the 2023-24
season featured a record 125 international players from 40
countries and territories. NBA Digital’s assets include NBA TV,
NBA.com, the NBA App and NBA League Pass. The NBA has created one
of the largest social media communities in the world, with more
than 2.3 billion likes and followers globally across all leagues,
team and player platforms. NBA Cares, the NBA’s global social
responsibility platform, partners with renowned community-based
organizations around the world to address important social issues
in the areas of education, inclusion, youth and family development,
and health and wellness.
About the WNBA
The WNBA is a bold, progressive basketball league that stands
for the power of women. Featuring 12 teams and in its 28th season
in 2024, the W is a unique sports property that combines
competition and entertainment with a commitment to diversity,
equity and inclusion and social responsibility. Through its
world-class athletes, the in-game fan experience, TV and digital
broadcasts, digital and social content, and community and youth
outreach programs, the league celebrates and elevates the game of
basketball and the culture around it. In 2020, the WNBA and the
Women's National Basketball Players Association (WNBPA) signed a
groundbreaking CBA that has charted a new course for women's
basketball — and women's sports overall — with a focus on increased
player compensation, improvements to the player experience,
expanded career development opportunities and resources
specifically tailored to the female professional athlete. Key
elements of the agreement are supported through the league's
partnership platform, the WNBA Changemakers Collective, with
AT&T, the WNBA's Marquee Partner and inaugural Changemaker, as
well as fellow inaugural Changemakers Deloitte and NIKE, Inc., and
subsequent additions Google, U.S. Bank and CarMax. During the 2020
season, the WNBA and WNBPA launched the WNBA Justice Movement
forming the Social Justice Council with the mission of being a
driving force of necessary change and continuing work regarding
women’s and maternal health and voting rights, among other
important societal issues.
About the NBA G League
The NBA’s official minor league, the NBA G League prepares
players, coaches, officials, training and front-office staff for
the NBA while acting as the league’s research and development
laboratory. Featuring 31 teams, 30 with direct affiliations to NBA
franchises for 2024-25, the league offers elite professional
basketball at an affordable price in a fun, family-friendly
atmosphere. More than half of all players on end-of-season 2023-24
NBA rosters boasted NBA G League experience. In fostering the
league’s connection to the community, its teams, players and staff
promote health and wellness, support local needs and interests, and
assist in educational development through NBA Cares programs.
About the NBPA
The National Basketball Players Association is the union for
current professional basketball players in the National Basketball
Association (NBA). Established in 1954, the NBPA's mission is to
protect and support the rights and talents of our players, magnify
the power of their collective will, and amplify their voices as
leaders who will transcend sport and society globally.
The NBPA advocates on behalf of the best interests of all NBA
players, including through the negotiation of collective bargaining
agreements, the filing of grievances on behalf of the players, and
counseling players on benefits, educational, and post-NBA career
opportunities. Business opportunities are generated by THINK450,
the subsidiary of the NBPA charged with managing the 'players'
group licensing rights.
Dedicated to preserving the legacy of its members, the NBPA
Foundation provides support and assistance to persons, communities,
and organizations around the world that seek to improve the lives
of those in need.
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