Macy’s Unveils Holiday 2024 Campaign Starring Acclaimed Actress Alison Brie as the “Macy’s Gift Guide”
28 Outubro 2024 - 10:01AM
Business Wire
As the ultimate gifting destination, Macy’s is
the guide for holiday shopping, helping customers find the perfect
gift for friends and family
Today, Macy’s unveils its Holiday 2024 campaign, “Macy’s Gift
Guide” starring acclaimed actress Alison Brie. This holiday season,
Macy’s transforms the traditional annual gift guide into a dynamic
and engaging character responsible for curating all things holiday,
from gifting to festive dressing to hosting. The Macy’s Gift Guide,
along with her mentee portrayed by Matt Bush, will inspire
customers to discover the perfect gift from Macy’s assortment of
great brands, exclusive products and unmatched value.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241028475000/en/
Macy’s holiday campaign stars Alison Brie
as the “Macy’s Gift Guide” (Photo: Business Wire)
“Macy’s Holiday campaign introduces Alison Brie as the Macy’s
Gift Guide, offering customers a new, fun and personalized approach
to discover the gifts and experiences only Macy’s can offer. From
finding the perfect gift for family and friends, to self-gifting
moments, the Gift Guide will curate all things holiday,” said
Sharon Otterman, chief marketing officer at Macy’s. “The campaign
celebrates the joy of giving and creating lasting memories this
holiday season. We’re thrilled to bring this campaign to life with
Alison, who perfectly embodies the spirit and joy of Macy’s and the
holiday season.”
Inspiration Behind the Season of Giving
In the campaign, Brie portrays an expert gift curator,
responsible for finding the perfect gifts to give this holiday
season. From selecting one-of-a-kind gifts for friends and family
to providing expert advice for hosting holidays, the Macy’s Gift
Guide will help customers create magical moments throughout the
season. Bush, as the Gift Guide’s Mentee, is there to support and
help customers get to know her better.
“I am delighted to work with Macy’s and be a part of the Holiday
campaign for such an iconic retailer. The holiday season holds a
special place in my heart, filled with warmth, joy, and cherished
moments with family and friends. Being able to capture that spirit
and share it with everyone through this campaign has been an
incredible experience,” said Alison Brie.
The Ultimate Guide to Gifting
The Macy’s Gift Guide will appear in a series of spots, filmed
by award-winning director Stacy Wall, inside an immersive and
stylized “gift world,” featuring Macy’s design elements and a wide
range of great gifts. Each selection in the Gift Guide moments is
designed to spark emotional connections, helping customers select
thoughtful gifts for their loved ones, and to focus on the feelings
that these gifts evoke—whether it’s the warmth of cherished
memories, the joy of shared experiences or the excitement of
finding thoughtful gifts for everyone on the holiday list.
Macy’s Holiday campaign will roll out on multimedia platforms,
including TV, digital, and social channels beginning today and will
highlight different gifting moments, amazing deals for Black Friday
and last-minute gifting throughout December.
Macy’s Thanksgiving Day Parade®
In celebration of her role as the Macy’s Gift Guide, Alison Brie
will make a special appearance at this year’s Macy’s Thanksgiving
Day Parade®. With the help of her mentee, the Gift Guide will cut
the ribbon and kick off the 98th Parade, which will feature a
lineup of iconic character balloons, fantastic floats, the biggest
stars in music and the one-and-only Santa Claus. The nation’s
premier holiday celebration will officially kick off the holiday
season on Thursday, November 28.
About Alison Brie
A two-time Golden Globe and five-time SAG Award-nominated
actress, Alison Brie is one of the industry's most talented leading
ladies. Brie is well known for her starring role in the Emmy
Award-nominated series, GLOW, and the acclaimed comedy series,
COMMUNITY. She was most recently seen in the Peacock series
adaptation of the Liane Moriarty novel, APPLES NEVER FALL, opposite
Annette Bening, Sam Neill and Jake Lacy. Next, she stars, and
produced, the feature TOGETHER, opposite Dave Franco. Brie will
also be reprising the role of Annie Edison for the upcoming cult
favorite, COMMUNITY film. Additionally, Brie will soon begin
production as ‘Evil-Lyn’ in Amazon MGM Studios and Mattel Films’
live-action take on MASTERS OF THE UNIVERSE, opposite Nicholas
Galitzine and Camila Mendes.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M),
serves as the style source for generations of customers. With one
of the nation’s largest e-commerce platforms powered by macys.com
and mobile app, paired with a nationwide network of stores, Macy’s
delivers the most convenient and seamless shopping experience,
offering great values in apparel, home, beauty, accessories and
more. Macy’s gives customers even more ways to shop and own their
style through an off-price assortment at Macy’s Backstage and at
our highly curated Macy’s small format stores. Each year, Macy’s
provides millions with unforgettable experiences through Macy’s 4th
of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps
our customers celebrate special moments, big and small. We’re
guided by our social purpose—to create a brighter future that
empowers more voice, choice and ownership for our colleagues,
customers, communities and leaders of tomorrow.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241028475000/en/
Julissa Bonfante / Erin Dougherty Communications@macys.com
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