Multi-Year Partnership Marks Strategic
Investment in the Sport’s Growth Trajectory
U.S. Bank Named Inaugural Founding Partner of
the California Redwoods and California Palms
The Premier Lacrosse League (PLL) and Women's Lacrosse League
(WLL) announced today a multi-year partnership with U.S. Bank,
establishing it as the Official Banking and Wealth Management
Partner of both leagues. The partnership, which begins with the
2025 season launching May 30, represents a strategic investment in
the growth of professional lacrosse.
Additionally, U.S. Bank becomes the inaugural founding partner
of the California Redwoods (PLL) and California Palms (WLL),
marking a strategic investment in a rapidly emerging market and
critical growth region for the sport of lacrosse.
"Lacrosse isn't just a sport—it's a movement powered by
community," said Paul Rabil, co-founder and president of the
Premier Lacrosse League. "From the fans who tune in on ABC and ESPN
to the parents coaching weekend games, this collective passion has
transformed lacrosse into a national force. U.S. Bank recognizes
that the PLL and WLL are catalysts for connection, celebration, and
growth. Their commitment aligns with our vision of how lacrosse can
grow both community and a passion for the game.”
The partnership also designates U.S. Bank as the title sponsor
of PLL Championship Weekend, the pinnacle event of the professional
lacrosse season, and an Official Partner of PLL Assists, the
league's charitable arm focused on growing the game in underserved
communities.
"We’re excited to partner with the leagues and athletes growing
the game of lacrosse and connecting with its 48 million fans across
the country,” said Michael Lacorazza, chief marketing officer for
U.S. Bank. “This is more than a sponsorship—it’s a commitment to
the people and passion driving the game forward. We’re confident
that by showing up with purpose, we’ll deliver a meaningful
impact—not just for our brand, but for the communities and people
that make this sport so special."
To bring that commitment to life, U.S. Bank will activate a
series of creative and purpose-driven fan experiences throughout
the season:
- PLL Play – Through investment in PLL Play, U.S. Bank
will support grassroots development by expanding access to youth
lacrosse nationwide, acknowledging research showing the strong link
between participation in the sport and academic achievement,
personal development and long-term wealth generation.
- Champions: Power of Us – A powerful halftime
storytelling series spotlighting individuals who not only overcome
significant adversity but also lean on – and give back to – the
teams around them. By showcasing the collective strength that
emerges when neighbors, teammates and partners unite, the series
underscores the bank’s campaign of the “Power of Us” and how
success is rarely a solo act.
- PLL Assists – U.S. Bank will support programs growing
the sport in communities, recognizing that lacrosse builds not just
athletes, but also futures.
- Under the Helmet – An in-game feature providing access
to mic'd-up players showcasing the power of teamwork through
communication—values that sit at the heart of both
organizations.
Together, these initiatives will help build lacrosse’s next
chapter. U.S. Bank is investing in visionaries, accelerating access
to opportunity and contributing to the sustained growth of a sport
on the rise.
The partnership begins immediately, with U.S. Bank branding and
activations set to debut during the PLL’s 2025 Opening Weekend May
30-31 in Albany, New York. For more information about the
partnership or to purchase tickets for the upcoming season, visit
premierlacrosseleague.com.
About the Premier Lacrosse League
The Premier Lacrosse League (PLL) powered by Ticketmaster is a
men’s professional lacrosse league in North America, composed of
eight teams rostered by the best players in the world. Co-founded
by lacrosse superstar, philanthropist, and investor Paul Rabil and
his brother, serial entrepreneur and investor, Mike Rabil, the PLL
is backed by an investment group composed of Joe Tsai Sports, The
Chernin Group, Arctos, Brett Jefferson Holdings, The Raine Group,
Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and
other top investors in sports and media. The PLL is distributed
through an exclusive media rights agreement with ABC, ESPN, ESPN2,
and ESPN+. The PLL was named 2023 Best Place to Work in Sports, and
2020 Sports Breakthrough by the Sports Business Journal, and
recognized as a 2021 Best Employer in Sports by Front Office
Sports. For more on the league, visit www.premierlacrosseleague.com
and follow on social media: Instagram (@PLL), Twitter
(@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube
(YouTube.com/PLL) and TikTok (@pll).
About the Women's Lacrosse League
The Maybelline Women’s Lacrosse League (WLL) is a women’s
professional lacrosse league in North America, composed of four
teams rostered by the best players in the world. Launched in
November 2024 by the Premier Lacrosse League (PLL), the WLL
represents the league’s biggest investment in women’s lacrosse to
date. The PLL is co-founded by lacrosse superstar, philanthropist,
and investor Paul Rabil and his brother, serial entrepreneur and
investor, Mike Rabil. The PLL is backed by an investment group
composed of Joe Tsai Sports, The Chernin Group, Arctos, Brett
Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA),
The Kraft Group, Bolt Capital and other top investors in sports and
media. The WLL and PLL are distributed through an exclusive media
rights agreement with ESPN. For more on the league, visit
www.premierlacrosseleague.com/womens-lacrosse-league and follow on
social media: Instagram (@WLL), Twitter (@WLacrosseLeague),
Facebook (@WomensLacrosseLeague), and TikTok
(@WomensLacrosseLeague).
About U.S. Bank
U.S. Bancorp, with approximately 70,000 employees and $676
billion in assets as of March 31, 2025, is the parent company of
U.S. Bank National Association. Headquartered in Minneapolis, the
company serves millions of customers locally, nationally and
globally through a diversified mix of businesses including consumer
banking, business banking, commercial banking, institutional
banking, payments and wealth management. U.S. Bancorp has been
recognized for its approach to digital innovation, community
partnerships and customer service, including being named one of the
2025 World’s Most Ethical Companies and one of Fortune’s most
admired superregional banks. Learn more at usbank.com/about.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20250526944108/en/
Susan Beatty, U.S. Bank Public Affairs and Communications,
susan.beatty@usbank.com
US Bancorp (NYSE:USB)
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