By Georgia Wells

Snap Inc. lured the head of global advertising sales at Amazon.com Inc. to be its new business chief, filling a vacancy left by the departure of influential former strategy chief Imran Khan.

Jeremi Gorman, who spent more than six years in ad sales at Amazon, joins Snap as chief business officer at a time when the company is struggling to keep people using its product regularly. The Snapchat parent in August reported its first quarterly decline in daily users following a troubled redesign.

Mr. Khan exited a month later, joining a string of executives in finance, sales and product to leave the company.

Snap also hired Jared Grusd, chief executive of the Huffington Post, as its new strategy chief, effectively splitting the role left behind by Mr. Khan.

Snap CEO Evan Spiegel announced the hires in an email Wednesday to employees. "We have an immense amount of running room to grow globally through the billions of people who do not yet use Snap," Mr. Spiegel said in the email.

Snap has struggled to live up to investors' expectations since a splashy public debut in March 2017. It has yet to establish itself as a formidable online-ad competitor to either Facebook Inc. or Alphabet Inc.'s Google, and has repeatedly fallen short of analysts' expectations for revenue and users. Snap reports third-quarter earnings Thursday.

Write to Georgia Wells at Georgia.Wells@wsj.com

(END) Dow Jones Newswires

October 24, 2018 13:42 ET (17:42 GMT)

Copyright (c) 2018 Dow Jones & Company, Inc.
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