Snap Fills Business, Strategy Positions -- WSJ
25 Outubro 2018 - 04:02AM
Dow Jones News
By Georgia Wells
This article is being republished as part of our daily
reproduction of WSJ.com articles that also appeared in the U.S.
print edition of The Wall Street Journal (October 25, 2018).
Snap Inc. lured the head of global advertising sales at
Amazon.com Inc. to be its new business chief, filling a vacancy
left by the departure of influential former strategy chief Imran
Khan.
Jeremi Gorman, who spent more than six years in ad sales at
Amazon, joins Snap as chief business officer at a time when the
company is struggling to keep people using its product regularly.
The Snapchat parent in August reported its first quarterly decline
in daily users following a troubled redesign.
Mr. Khan exited a month later, joining a string of executives in
finance, sales and product to leave the company.
Snap also hired Jared Grusd, chief executive of the Huffington
Post, as its new strategy chief, effectively splitting the role
left behind by Mr. Khan.
Snap CEO Evan Spiegel announced the hires in an email Wednesday
to employees. "We have an immense amount of running room to grow
globally through the billions of people who do not yet use Snap,"
Mr. Spiegel said in the email.
Snap has struggled to live up to investors' expectations since a
splashy public debut in March 2017. It has yet to establish itself
as a formidable online-ad competitor to either Facebook Inc. or
Alphabet Inc.'s Google, and has repeatedly fallen short of
analysts' expectations for revenue and users. Snap reports
third-quarter earnings Thursday.
Write to Georgia Wells at Georgia.Wells@wsj.com
(END) Dow Jones Newswires
October 25, 2018 02:47 ET (06:47 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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