Digital Media Companies Tell Ad Giant It's 'All Hands on Deck' to Pull New Zealand Video
15 Março 2019 - 08:16PM
Dow Jones News
By Alexandra Bruell
Facebook, Google and Twitter sought to reassure one of the
world's largest ad buyers they were striving to block violent
content after video of the New Zealand terrorist attacks ricocheted
around social media.
Facebook Inc. told media-agency network GroupM that it has "all
hands on deck," said Kieley Taylor, global head of social at
GroupM, part of WPP PLC.
Facebook said engineers were seeking and removing a video by the
gunman, who used Facebook Live to stream at least part of his
deadly assault on two mosques, and permutations posted by others,
Ms. Taylor said.
Twitter Inc. said Friday it was working to remove the video. The
company told GroupM that it manually reviews videos according to
its brand-safety policies before they can be monetized through ads
or sponsorships.
The video and a screed by the killer continued circulating,
however, even as the companies said they were striving to take them
down. The incident again raised the question of whether the largest
social networks can control the content on their platforms.
"Since the attack happened, teams from across Facebook have been
working around the clock to respond to reports and block content,
proactively identify content which violates our standards and to
support first responders and law enforcement," Mia Garlick, a
spokeswoman for Facebook in New Zealand, said in a statement. "We
are adding each video we find to an internal database which enables
us to detect and automatically remove copies of the videos when
uploaded again."
She urged users to report copies of the video they encounter so
Facebook's systems can block them from being shared again.
"Our hearts go out to the victims of this terrible tragedy," a
spokesman at YouTube, part of Alphabet Inc.'s Google, said in a
statement. "Shocking, violent and graphic content has no place on
our platforms, and is removed as soon as we become aware of
it."
YouTube has lost some advertisers at least temporarily in recent
years over cases of ads appearing near videos with violent content,
hate speech or, most recently, comments by pedophiles. Most have
returned as YouTube took measures to provide a "brand-safe"
environment.
Friday's scramble highlights the need to continually monitor
social media, according to Ms. Taylor. GroupM wants Facebook to be
more transparent about the steps it takes against inappropriate
content on a continuing basis, and the group works closely with
Facebook and other social giants to counter such content, she
said.
"They're not going to be able to identify every piece of content
that is not safe for the platform, but there's definitely an
opportunity to better limit the sharing, especially around live
content, knowing how graphic and violent it can be," she said.
Write to Alexandra Bruell at alexandra.bruell@wsj.com
(END) Dow Jones Newswires
March 15, 2019 19:01 ET (23:01 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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