By Adria Calatayud

 

Heineken NV said Wednesday that it has appointed Ronald den Elzen as its first chief digital and technology officer and a new chief supply chain officer as Marc Gross who has held the position for 15 years will be retiring in April.

Mr. den Elzen, who most recently served as managing director of Heineken U.S., will be appointed with immediate effect, the world's second-largest brewer said. Heineken said the appointment of Mr. den Elzen supports the company's ambition to become the world's most connected brewer, as consumers, customers and employees expect a seamless digital experience when they interact with all the company's brands.

Mr. Gross will be replaced as chief supply chain officer by Magne Setnes, currently general manager of Heineken's Austrian business Brau Union AG, the Dutch brewer said.

 

Write to Adria Calatayud at adria.calatayud@dowjones.com

 

(END) Dow Jones Newswires

March 04, 2020 02:39 ET (07:39 GMT)

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