By Tripp Mickle
Apple Inc. reported a slight uptick in revenue for its latest
quarter despite the coronavirus shutting down factories and denting
sales in China, as the tech giant's growing services business
offset declining iPhone sales.
The company said revenue rose 1% in its fiscal second quarter to
$58.3 billion, with iPhone sales momentum stalling after Apple
closed stores, first in China and then world-wide. Profit fell
about 3% to $11.25 billion, or $2.55 a share.
The results exceeded analysts' revised expectations for nearly
$55 billion in revenue but fell short of the company's pre-pandemic
projections for more than $63 billion for the three months ended
March 28.
In the face of historic economic uncertainty, Apple declined to
project sales for its current quarter for the first time since it
began providing concrete revenue guidance in late 2003. The
omission means Apple can avoid having to revise its sales
projections in the coming months -- an action it had to do twice in
the past two years because of unexpected economic downturns in
China.
"Apple is one of very few companies that can survive Armageddon
because their balance sheet is in better shape than Uncle Sam,"
said Mike Frazier, president of Bedell Frazier Investment
Counselling, a Walnut Creek, Calif.-based firm with about $500
million under management.
The quarter's results highlight the strengths of big technology
companies even during an economic crisis that has rocked markets
around the world and put corporations to the test. Some have seen
increased business as the virus keeps people at home. Facebook Inc.
and Microsoft Corp. on Wednesday reported higher revenue and
signaled more gains in the current period as homebound social-media
usage swells and cloud-computing rises. Google parent Alphabet Inc.
last week posted revenue gains but provided a sober outlook, saying
it experienced a sudden slowdown in ad sales in late March.
Apple's performance also underscored the value of its strategic
shift from selling more devices to selling more software and
services across those devices. For the quarter, the company's sales
from services rose nearly 17% to $13.35 billion, offsetting a 3.4%
decline in its legacy hardware products such as iPhones, iPads and
Macs, which reaped sales of $44.97 billion.
The company's wearables business posted sales growth of 23% to
$6.28 billion behind strong demand for AirPods wireless earbuds and
smartwatches.
"Amid our most challenging global environment in which we've
ever operated our business, we're proud to say that Apple grew,"
Chief Executive Tim Cook said Thursday. He said the results speak
to Apple's "durability as a business and the enduring importance of
our products in our customers' lives."
Apple said it would add $50 billion to its continuing
share-buyback program, a decrease from last year's addition of $75
billion but still a sign of its commitment to return capital even
as buybacks have become controversial in the U.S. Its board also
approved a 6% increase in its quarterly dividend to 82 cents a
share, building on last year's 5% increase.
Mr. Frazier said the buybacks and dividend increases will
instill confidence in Apple's "rock solid balance sheet."
The results suggest the economic damage from the pandemic may
not be as bad for some companies as feared. Apple, which relies on
China for nearly a fifth of total revenue and for almost all of its
manufacturing production, had high exposure to the economic fallout
there as it became the first country to lock down its economy to
curtail the outbreak. Apple's sales fell 7.5% to $9.46 billion
across its Greater China region, which includes Hong Kong and
Taiwan -- a far-less-dramatic downturn than, for example, the 90%
same-store sales decline Starbucks Corp. reported Monday.
Still, Apple's dependency on China to make almost all of the
iPhones it sells world-wide proved a challenge as February factory
closures disrupted production. The stoppage delayed the release of
the iPhone SE by a month, according to analysts, pushing sales of
the smartphone out of the March quarter when it was expected to
lift revenue. A two- to three-week shutdown of factories also
slowed shipments and sales of iPhones outside China, according to
analysts.
The company reported iPhone sales fell 7% to $28.96 billion in
its March quarter.
Apple offset declines in China with strong sales in the U.S. and
Europe, where shutdowns didn't begin until the final weeks of the
March quarter. Apple relies on the U.S. and Europe for about
two-thirds of total sales, and those economies are now suffering
historic contractions that could lead to an unprecedented drop in
sales for Apple if those markets trace China's decline in the March
period.
"Few companies are able to outrun this pandemic, and Apple is no
exception," said Daniel Flax, senior research analyst at Neuberger
Berman, an investment manager with $356 billion in assets under
management that counts Apple among its holdings.
Despite the near-term challenges, Mr. Flax said Apple stands to
gain in the future with critical products for people working
remotely and a strong balance sheet to fund innovation.
Apple has been quick to react as the coronavirus outbreak
gathered speed.
In February, it became one of the first companies to signal
trouble ahead, saying it wouldn't meet its revenue projections
because of weak demand in China and supply shortages. It also
closed its China stores that month and later extended the shutdown
to all stores world-wide in mid-March. The company has since
reopened stores in China and elsewhere such as South Korea,
although U.S. stores remain closed.
After the virus hit the U.S., Apple donated 20 million masks to
health-care workers and partnered with Google to create software
that enables smartphones to help track the spread of the virus.
The company this month added the $399 iPhone SE to its lineup,
its lowest-priced model since 2018 when it discontinued a previous
low-end model bearing the same name. The phone, which had been in
development long before the pandemic, now offers iPhone owners a
more affordable upgrade option at a time when many are being
pinched by economic troubles. It arrived less than six months after
Apple lowered the price of its most popular iPhone model by $50,
countering years of price increases and helping fuel a rebound in
sales during the December quarter.
The Wall Street Journal reported Monday that Apple is pushing
production of this year's flagship iPhones back by a month, which
could delay sales of those devices from September until October or
later. It also is cutting production volume for the four new models
by about 20% as the coronavirus weakens consumer demand.
Despite the production challenges, Apple managed to release new
devices, including an updated MacBook Air and iPad Pro in mid-March
that helped bolster those businesses in the quarter. Mac sales fell
3% to $5.35 billion, while iPad sales fell 10% to $4.37
billion.
Write to Tripp Mickle at Tripp.Mickle@wsj.com
(END) Dow Jones Newswires
April 30, 2020 17:45 ET (21:45 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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