Warner Bros. Discovery' Will Be Name of Media Colossus Formed in Merger
01 Junho 2021 - 2:23PM
Dow Jones News
By Benjamin Mullin
The combination of AT&T Inc.'s WarnerMedia unit with
Discovery Inc. won't be completed until next year, but the new
company already has a name: Warner Bros. Discovery.
Discovery Chief Executive Officer David Zaslav announced the
name during a town hall meeting Tuesday with WarnerMedia CEO Jason
Kilar. Mr. Zaslav, who will lead Warner Bros. Discovery, added that
the name is meant to evoke the company's focus on storytelling,
exemplified by the nearly century-old Warner Bros. studio.
Also during the town hall, Mr. Zaslav said the new company's
tagline will be "The Stuff That Dreams Are Made Of," a reference to
the classic 1941 noir film "The Maltese Falcon" starring Humphrey
Bogart and distributed by the Warner Bros. film studio. During one
scene in the movie Mr. Bogart's character, Sam Spade, refers to the
titular Maltese Falcon statuette as "the stuff that dreams are made
of," a line that riffs on a similar one in Shakespeare's "The
Tempest."
Mr. Zaslav said during the meeting that the company's new name
and tagline are intended to emphasize its heritage as a content
company.
Tuesday's meeting was the first time the two executives made a
joint appearance since Discovery and AT&T announced the deal in
May. Mr. Kilar wasn't involved in early-stage negotiations between
AT&T and Discovery, leading to speculation that he might not
have a substantial role during the two companies' integration. But
last week, Mr. Kilar told employees that he would stay until the
merger is completed.
Write to Benjamin Mullin at Benjamin.Mullin@wsj.com
(END) Dow Jones Newswires
June 01, 2021 13:20 ET (17:20 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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