Mirriad Advertising Renews Tencent Holdings Contract
25 Junho 2021 - 4:15AM
Dow Jones News
By Adria Calatayud
Mirriad Advertising PLC said Friday that it has renewed a
commercial agreement with Chinese tech giant Tencent Holdings Ltd.
for a further two years and moved to a revenue-share model for both
parties.
The U.K. advertising-technology company said the new agreement,
which comes after two years of collaboration between the two
companies, removes the previous minimum volume and exclusivity
clauses and is in line with the commercial terms Mirriad has in
place with other large partners in the U.S. and Europe.
Write to Adria Calatayud at adria.calatayud@dowjones.com
(END) Dow Jones Newswires
June 25, 2021 03:03 ET (07:03 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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