EU Regulator Rules That Meta Can't Use Contracts to Justify Ads Based on User Activity
04 Janeiro 2023 - 12:29PM
Dow Jones News
By Sam Schechner
A top European Union privacy regulator ruled that Meta Platforms
Inc. can't use its contracts with Facebook and Instagram users to
justify sending them ads based on their online activity, delivering
one of the bloc's biggest blows yet to the digital advertising
industry.
Meta, the parent of Instagram and Facebook, said it disagrees
with the ruling and plans to appeal it. The ruling was announced
Wednesday by Ireland's Data Protection Commission.
The agency imposed fines of 390 million euros ($414 million) on
Meta, saying that the company violated EU privacy laws by saying
such ads are necessary to execute contracts with users.
Litigation could take years, but if the decisions are upheld,
they could mean that Meta will have to allow users to opt out of
ads that are based on how individual users interact with its own
apps--something that could hurt one of its core businesses.
Write to Sam Schechner at sam.schechner@wsj.com
(END) Dow Jones Newswires
January 04, 2023 10:14 ET (15:14 GMT)
Copyright (c) 2023 Dow Jones & Company, Inc.
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