BATS British American Tobacco Plc

By Anthony O. Goriainoff

British American Tobacco PLC said Tuesday that it will create two new board roles and a regional structure to streamline and accelerate its business transformation.

The London-listed tobacco company said Johan Vandermeulen will be appointed chief transformation officer and be responsible for "driving faster transformation, accelerating greater capability build in key areas and enabling an even faster, simpler and more agile organization." Mr. Vandermeulen is currently regional director, Europe.

Luciano Comin will be appointed to the new role of director, combustibles, and will be in charge of "driving value from combustibles to fuel further investment in new categories," the company said. Mr. Comin was regional director, Americas & Sub-Saharan Africa, and before this held senior general and marketing management positions in Europe, Mexico and Malaysia.

Following its strategic review, the company will reduce the number of regions to three from four and include USA, American & Europe, and Asia Pacific, Middle East & Africa.

"The changes we have announced today will drive increased focus, accelerate our transformation and fuel growth as we strengthen the foundations of our future as a category-led enterprise," Chief Executive Jack Bowles said.

Write to Anthony O. Goriainoff at anthony.orunagoriainoff@dowjones.com

(END) Dow Jones Newswires

January 31, 2023 02:38 ET (07:38 GMT)

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