Pernod Ricard Buys Majority Stake in US Flavored Whiskey Brand Skrewball
21 Março 2023 - 4:52AM
Dow Jones News
By Adria Calatayud
Pernod Ricard SA said Tuesday that it has agreed to buy a
majority stake in U.S. whiskey brand Skrewball as it seeks to boost
its portfolio of flavored whiskeys.
Skrewball, which makes a peanut butter-flavored whiskey, was
founded in 2018 by Steven and Brittany Yeng and sold more than
half-a-million nine-liter cases in 2022, Pernod Ricard said.
The French distiller--which makes Absolut vodka, Jameson whiskey
and Martell cognac--said flavored whiskey is one of the
fastest-growing spirits categories in the U.S., representing a
quarter of overall whiskey sales.
The acquisition comes after Pernod Ricard's launch of flavored
whiskey Jameson Orange last year, it said.
Financial terms of the deal weren't disclosed.
Write to Adria Calatayud at adria.calatayud@dowjones.com
(END) Dow Jones Newswires
March 21, 2023 03:37 ET (07:37 GMT)
Copyright (c) 2023 Dow Jones & Company, Inc.
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