UK Regulator Says Meta Has Offered to Limit Its Use of Other Business' Advert Data -- Update
26 Maio 2023 - 8:41AM
Dow Jones News
By Joe Hoppe
The U.K. competition regulator said Friday that Meta Platforms
has offered to limit use of other businesses' advert data, which it
believes could address its competition concerns, and it will
consult before making a final decision.
If the Competition and Markets Authority accepts, competing
advertisers would be able to opt out from their ad data being used
by Meta in the Facebook Marketplace.
The CMA said its preliminary view is that the offer from Meta
addresses its concerns and it is now consulting on the proposed
commitments before deciding whether to accept them. The
consultation will close on June 26.
The CMA said Facebook-owner Meta has offered commitments not to
use competitors' advertising data for its Facebook Marketplace
classified ad service. It will also restrict the use of ad data for
developing Meta products available in the U.K. that are in
competition with other advertisers.
If the CMA accepts the commitments, competing advertisers would
be able to opt out from their ad data being used by Meta in the
Facebook Marketplace. Accepting the commitments would also avoid
the pursuit of a potentially lengthy investigation and would lead
to earlier changes that would benefit businesses and consumers, the
regulator said.
"Reducing the risk of Meta unfairly exploiting the data of
businesses who advertise on its platform for its own competitive
advantage could help many U.K. businesses who advertise there,"
said Michael Grenfell, executive director of enforcement at the
CMA.
The regulator first launched its investigation in June 2021 into
arrangements which it said appeared to enable Meta to use ad data
from businesses using its advertising services to develop and
improve its own products in competition with those same advertising
customers.
Meta is the largest supplier of digital display advertising in
the U.K., earning 4 billion to 5 billion pounds ($4.93
billion-$6.16 billion) from U.K. advertising in 2021.
Write to Joe Hoppe at joseph.hoppe@wsj.com
(END) Dow Jones Newswires
May 26, 2023 07:26 ET (11:26 GMT)
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