Panera Bread (NASDAQ:PNRA) today announced the launch of a series
of new 100% clean, non-carbonated craft beverages made with no
artificial sweeteners, preservatives, flavors or colors from
artificial sources. Beginning April 5, the new teas, lemonades and
frescas will roll out in bakery-cafes along with signage posting
the calories and added sugar in each beverage. Panera is the first
national restaurant company to post this nutritional information at
the point of pour, and a letter from Panera CEO Ron Shaich in
today’s Washington Post urges the beverage and restaurant
industries to join Panera in its effort to provide increased
transparency to guests.
Sugary, chemical-laden beverages are contributing to obesity,
diabetes and heart disease in America. The addition of new craft
beverages to the menu provides guests with a broader range of clean
options at Panera, from moderate to no added sugar compared to
sugar-laden beverages. In 2010, Panera led the industry by
voluntarily posting calories on its menu boards, and posting added
sugar in beverages is the next step in the company’s progressive
effort to improve transparency.
Comment by Ron Shaich, Panera founder, Chairman and
CEO“With up to 75 grams of sugar – just one 20 oz. soft
drink contains more than the recommended daily amount of added
sugar,” Shaich said. “While we won’t tell people what they
should drink, we want to provide real options and real
transparency—and we’re challenging the industry to join us.”
New Beverage Offerings Made with Less SugarThe
new line of non-carbonated teas, lemonades and frescas will launch
this month in select cities and become available nationwide by
September. Made fresh daily and with less sugar than current
drink offerings, the new beverages offer a range of sweetness
levels:
- New Iced Black Tea and Plum Ginger Hibiscus Tea are
unsweetened, with 0 g added sugar- New Prickly Pear Hibiscus Fresca
is lightly sweetened with fruit juice, with 0 g added sugar- New
Passion Papaya Green Tea, Blood Orange Lemonade and Agave Lemonade
contain less than 35 g of added sugar per 20-ounce cup, much less
than regular soft drinks
The new beverages are free from all artificial sweeteners,
preservatives, flavors or colors from artificial sources listed on
the company’s No No List, which is inclusive of 96 separate
ingredients and additive classes.
“We believe people deserve to know exactly what’s in their drink
so they can make the best choice for their lifestyle,” said Sara
Burnett, Director of Wellness, Panera Bread. “We know more
and more guests are looking to reduce their added sugar
consumption, and we’re providing an increased number of real, clean
options with our new teas, lemonades and frescas.”
“We know guests are looking for enticing and seasonal flavors
that will complement their meal,” said Tom Sadler, Vice President
of Product Development, Panera Bread. “The beverage line was
crafted with unique, seasonal ingredients to offer new exciting
flavors with various sweetness levels – from Blood Orange, to
Prickly Pear and more.”
Panera has a history of industry-leading initiatives:
- In 2004, we introduced chicken raised without antibiotics;
- In 2007, we committed to remove all artificial trans fats from
the menu;
- In 2010, we were the first national restaurant to display
calorie information on menu boards;
- In 2014, we announced our plan to remove artificial sweeteners,
preservatives, flavors and colors from artificial sources from our
food menu by 2016;
- In 2015, we unveiled our “No No List” and our progress
toward our 2016 goal; and;
- In January 2017, we celebrated our U.S. food menu being
completely free of artificial sweeteners, preservatives, flavors
and colors from artificial sources
Third-Party Support
Margo G. Wootan, Center for Science in the Public
Interest“Soda and other sugary drinks promote diabetes,
heart disease, obesity, and other health problems. Good for
Panera for getting creative with new, lower-sugar drinks and for
giving people more information at soda fountains, where it will be
maximally useful,” said Margo G. Wootan, Director of Nutrition
Policy for the Center for Science in the Public Interest.
Ricardo J. Salvador, Union of Concerned
Scientists“If we expect consumers to make healthy choices,
we need to make those healthy choices available and equip the
consumer with information. Panera's action of today is a great
step in the right direction. Actions like this, if taken by
more companies, would have real potential to tilt our food
system toward better choices and improved national health and
wellbeing,” said Ricardo J. Salvador, Director and Senior
Scientist, Food & Environment Program for the Union of
Concerned Scientists.
For more information, visit www.PaneraBread.com/craftbeverages.
About Panera Bread Thirty years ago, at a time
when quick service meant low quality, Panera set out to challenge
this expectation. We believed that food that was good and that you
could feel good about, served in a warm and welcoming environment
by people who cared, could bring out the best in all of us. To us,
that is food as it should be and that is why we
exist.
So we began with a simple commitment: to bake fresh bread every day
in our bakery-cafes. No short cuts, just bakers with simple
ingredients and hot ovens. Each night, any unsold bread and baked
goods were shared with neighbors in need.
These traditions carry on today, as we have continued to find
ways to be an ally to our guests. That means crafting a menu of
soups, salads and sandwiches that we are proud to feed our
families. Like poultry and pork raised without antibiotics on our
salads and sandwiches. A commitment to transparency and options
that empower our guests to eat the way they want. Seasonal flavors
and whole grains. And a commitment to removing artificial additives
(flavors, sweeteners, preservatives and colors from artificial
sources) from the food in our bakery-cafes. Why? Because we think
that simpler is better and we believe in serving food as it should
be. Because when you don’t have to compromise to eat well, all that
is left is the joy of eating.
We’re also focused on improving quality and convenience. With
investments in technology and operations, we now offer new ways to
enjoy your Panera favorites – like mobile ordering and Rapid
Pick-Up for to-go orders – all designed to make things easier for
our guests. As of Dec. 27, 2016, there were 2,036 bakery-cafes in
46 states and in Ontario, Canada operating under the Panera Bread®,
Saint Louis Bread Co. ® or Paradise Bakery & Cafe® names. For
more information, visit panerabread.com or find us on Twitter
(@panerabread), Facebook (facebook.com/panerabread) or Instagram
(@panerabread).
Media Contact:
Jonathan Yohannan
jonathan.yohannan@panerabread.com
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