Verizon and the Walt Disney Studios StudioLAB Explore the 5G Future of Entertainment at Star Wars: The Rise of Skywalker Pre...
18 Dezembro 2019 - 10:00AM
Verizon, The Walt Disney Studios StudioLAB, and ILMxLAB teamed up
to explore how 5G can transform live entertainment
experiences and capture moments built on 5G for the broadcast
production at the world premiere of Star Wars: The Rise of
Skywalker this week in Los Angeles. The 5G tests represent the
latest milestone in the companies’ collaboration to co-innovate and
test how 5G can impact the future of entertainment.
Verizon 5G Ultra Wideband was used in two
situations during the premiere. At the live-streamed red carpet
event, Disney Studios production cameras were connected to Inseego
MiFi M1000® devices that connected to Verizon’s 5G Ultra Wideband
network. The cameras sent high definition video footage to the
broadcast truck over 5G, where Disney Studios producers integrated
key red carpet moments captured on 5G into the live-streamed
broadcast.
Powered by Verizon 5G and motion capture technology
from RYOT, Verizon Media’s next generation motion picture studio,
virtual Sith Jet troopers in an authentic Star Wars environment
created by ILMxLAB were showcased at the premiere after-party. The
new troopers from Star Wars: The Rise of Skywalker appeared via a
large LED wall screen, and were actually puppeteered digitally onto
the screen, by actors in motion capture suits miles away in Verizon
Media’s 5G studio. Attendees onsite were able to interact and even
banter with these virtual Sith Jet troopers essentially in real
time at feature film quality standing in a high-quality 3D
environment, allowing for a uniquely personalized interaction. It
was all made possible by RYOT’s motion capture technology, NCAM
system, and Verizon 5G Ultra Wideband’s low latency which allows
for essentially real-time interactions with immediate feedback and
two-way communication.
“Both the StudioLAB and Verizon believe 5G will
fundamentally change everything about how entertainment media
is created, distributed and consumed,” said Nicki Palmer, chief
product development officer at Verizon. “Verizon’s 5G Ultra
Wideband network is built to support transformative breakthroughs
and has the potential to remake entire industries. Our relationship
with Disney extends beyond 5G to offer customers the very best
streaming through Disney+ offers for Verizon customers. Whether
it’s for consumers or businesses, we’re delivering unique and
enriched experiences."
“The speed and low latency of 5G can unlock
incredible creative capabilities,” said Ben Havey at Disney Studios
StudioLAB. “We want to give storytellers early access to this
new technology so they can continue to bring unparalleled
experiences to audiences around the world.”
Verizon and the Walt Disney Studios StudioLAB
announced at CES in January 2019 that they were joining forces to
help develop new business models and solutions to advance
production and storytelling through 5G. The premiere 5G activations
took place on Hollywood Boulevard in Los Angeles and the red carpet
event was broadcast on Disney-owned channels including on Facebook,
Twitter and YouTube. Learn more about Verizon 5G technology
here.
About
Verizon Verizon Communications
Inc. (NYSE, Nasdaq: VZ), headquartered in New York City, generated
revenues of $130.9 billion in 2018. The company operates America’s
most awarded wireless network and the nation’s premier all-fiber
network, and delivers integrated solutions to businesses worldwide.
With brands like Yahoo, TechCrunch and HuffPost, the company’s
media group helps consumers stay informed and entertained,
communicate and transact, while creating new ways for advertisers
and partners to connect. Verizon’s corporate responsibility
prioritizes the environmental, social and governance issues most
relevant to its business and impact to society.
About ILMxLABILMxLAB is
Lucasfilm’s immersive entertainment studio, pioneering a new era of
interactive storytelling through virtual and mixed reality
experiences. Working with acclaimed creators and designers, we
transform beloved properties into living worlds, inviting you to
step inside and become the hero of your own personal adventure.
About StudioLABTo continue its
legacy of innovative storytelling, in 2018 The Walt Disney Studios
launched StudioLAB—a brand-new tech hub and initiative focused
on advancing the art of storytelling with cutting-edge tools and
methods. Located inside the famed Old Animation building in the
heart of the Disney Studio lot, the 3,500 square foot creative
space enables filmmakers from Disney’s film studios—Disney Live
Action, Walt Disney Animation Studios, Pixar Animation Studios,
Marvel Studios and Lucasfilm—to more easily collaborate with one
another, explore new technologies and experience the latest
projects, content, tools and devices
from StudioLAB partners, as well as the broader
technology industry.
VERIZON’S ONLINE MEDIA CENTER: News releases,
stories, media contacts and other resources are available at
www.verizon.com/about/news/. News releases are also available
through an RSS feed. To subscribe, visit
www.verizon.com/about/rss-feeds/. Media
Contacts:Christina Moon Ashraf (Verizon 5G
Network)christina.moon.ashraf@verizon.com908.381.2384Twitter:
@ChrisMoonPR
Elizabeth Walker
(ILMxLAB)ewalk@ilmxlab.com628-222-9044
Bryan Bishop
(ILMxLAB)bbishop@ilmxlab.com415-416-9457
Verizon Communications (NYSE:VZ)
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