SMCP - Solidarity actions against Covid-19 pandemic
22 Abril 2020 - 2:55AM
SMCP - Solidarity actions against Covid-19 pandemic
Press release – Paris, April 22, 2020
SMCP and its brands mobilize
Solidarity actions against Covid-19 pandemic
SMCP group and its brands have been mobilizing
for several weeks to support health players and vulnerable
populations in the fight against the Covid-19 pandemic. In the
coming weeks, the group will donate 50,000 surgical masks to home
care companies operating in France.
This will complement the manufacture of 10,000
masks made by Sandro out of fabric stocks from
previous collections, and Maje’s donation of more
than 10,000 FFP1 masks to the Agence Régionale de Santé
d’Ile-de-France, which will coordinate their distribution, notably
to nursing homes, schools and the police.
These actions will be in addition to:
- the design of Sandro’s solidary T-shirts, of
which 100% of the profits will be donated to The Red Cross,
- the distribution of Maje clothing to several
French, Spanish and Italian organisations,
- the launch of the #ourheroes campaign by Claudie
Pierlot, which will donate €10 to the World Health
Organization’s (WHO) solidarity fund for the fight against Covid-19
for each photo with the hashtag #HeartHands received on its
Instagram account
- the donation of 8,000 meters of fabric, elastic and ribbon by
De Fursac to the French department of La Creuse,
the brand’s native region, for the manufacture of masks and
gowns.
In this unprecedented time and in order to
contribute to the team’s collective effort, the Executive Committee
has given up 30% of its fixed compensation during this period. The
Board members joined this initiative by reducing their attendance
fees by 30%.
Faithful to its values and commitments, SMCP and
all its employees wanted to contribute to the collective effort
during this exceptional time. Through these initiatives, the Group
wishes to express its solidarity and gratitude to all those who
have shown great courage in this crisis.
ABOUT
SMCP
SMCP is a global leader in the accessible luxury
market with four unique Parisian brands: Sandro, Maje, Claudie
Pierlot and De Fursac. Present in 41 countries, SMCP is a
fast-growing company which reached the milestone of €1bn in sales
in 2018. The Group comprises a network of over 1,500 stores
globally plus a strong digital presence in all its key markets.
Evelyne Chetrite and Judith Milgrom founded Sandro and Maje in
Paris, in 1984 and 1998 respectively, and continue to provide
creative direction for the brands. Claudie Pierlot and De Fursac
were respectively acquired by SMCP in 2009 and 2019. SMCP is listed
on the Euronext Paris regulated market (compartment A, ISIN Code
FR0013214145, ticker: SMCP).
CONTACTS
INVESTORS/PRESS
PRESS
SMCP
BRUNSWICK
Célia d’Everlange
Hugues
Boëton
Tristan Roquet Montegon
+33 (0) 1 55 80 51 00
+33 (0) 1 53 96 83
83
celia.deverlange@smcp.com
smcp@brunswickgroup.com
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