CRAVE Meals Dishes Up First-Ever Presenting Playoff Partnership for Toronto Ultra
11 Agosto 2021 - 09:00AM
The Toronto Ultra, OverActive Media’s (TSXV:OAM) Call of Duty
franchise and Canada's only Call of Duty League (CDL) team, will
compete in the Call of Duty League Championship Weekend in Los
Angeles, CA, from August 19-22, 2021. This live event is the
culmination of season-long rivalries and epic battles bringing with
it $1.2 million in prize money for the winning team and a coveted
Championship trophy. Following a strong season winning the Stage II
Major and ranked 2nd heading into the playoffs, Toronto Ultra is
looking for redemption coming off a tough finals finish at the
Stage 5 Majors. To generate excitement and engage Call of Duty fans
across Canada for the CDL Championship Weekend, Toronto Ultra
Playoffs presented by CRAVE Meals kicks-off today.
“As we head into the playoffs, every aspect of our training and
preparation is critical,” said Jamie ‘Insight’ Craven, Toronto
Ultra Player. “It’s great to have the support of CRAVE meals as we
head into the Championship weekend.”
Earlier this season, CRAVE Meals (CRAVE), a Kraft Heinz Canada
brand (NASDAQ:KHC), was announced as the Official Meal Partner of
Toronto Ultra. As the first-ever presenting playoff partner, CRAVE
has secured the first in-game jersey asset on the Toronto Ultra
uniforms. The on-jersey brand patch is a one-of-a-kind asset in the
Canadian market, appearing in-game on Toronto Ultra's operator. In
addition, CRAVE will feature custom content experiences to bring
fans closer to the action including a daily social series to
highlight the team’s journey as they prepare and train for the CDL
Championship Weekend and a content series with Toronto Ultra player
Anthony ‘Methodz’ Zinni.
Further momentum will be built leading into the Championship
Weekend via a playoff campaign focused on showcasing Toronto Ultra
as Canada’s Call of Duty League team by bringing players to life as
superheroes with a video launching August 19, while other
industry-leading brands will join CRAVE to drive the optimal fan
experience around the CDL Championship Weekend including:
- Bud Light’s launch of a new, limited-edition custom branded
tall can in celebration of Toronto Ultra’s playoff run
- TD’s Discord Watch Parties hosted on the Toronto Ultra Discord
Channel for each playoff game
- Jack Link’s new content series ‘Jack Link’s Beefiest Moments
with Toronto Ultra’ where they’ll review Toronto Ultra’s top plays
from the 2021 season
- Bell continues their ‘Winning Moment’ giveaway series with
enhanced prizing for the playoffs
Call of Duty is the single largest console game in the world
with more than 400 million premium games sold since it launched in
October 2003 (www.callofduty.com). The Call of Duty League was
ranked as the #1 most tweeted about esports league in Canada by
Twitter, and Call of Duty was the 2nd most tweeted about game by
Canadians in 2020 (Twitter). The Call of Duty League, in only
its second season, has set multiple peak viewership records for
Call of Duty esports throughout its 2021 regular season, is seeing
18% year-over-year growth in AMA for 2021 compared to the 2020
season and overall hours watched has nearly doubled year-over-year
compared to the 2020 season (Activision Blizzard, YouTube).
All Call of Duty League Championship Weekend matches will be
broadcast LIVE on the Call of Duty League's YouTube channel, with
the full schedule available on the Call of Duty League website.
Follow Toronto Ultra as they make their Championship run on
Twitter, Instagram, TikTok, Facebook and watch great team content
on YouTube.
About Kraft Heinz Canada
Kraft Heinz Canada is the country's largest food and beverage
company and is a subsidiary of Kraft Heinz (NASDAQ: KHC). Kraft
Heinz Canada provides high quality, great taste and nutrition for
all eating occasions whether at home, in restaurants or on the go.
Kraft Heinz Canada products are found in more than 97 per cent of
Canadian households. The Company's iconic brands include Kraft
Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Renées
Dressing, Jell-O, Classico, Kool-Aid and Maxwell House. Kraft Heinz
Canada is dedicated to the sustainable health of our people, our
planet and our Company. For more information, please
visit www.kraftheinzcompany.com.
For more information, please contact:
Leah Gaucher, Director, PR & Communications, OverActive
Media(647) 924-2614lgaucher@oam.gg
Babak Pedram, Virtus Advisory Group Inc. (Investor
Relations)(416) 995-8651bpedram@virtusadvisory.com
ABOUT OVERACTIVE MEDIA
OverActive Media (TSXV:OAM) is headquartered in
Toronto, Ontario, with operations in Madrid, Spain and Berlin,
Germany. OverActive’s mandate is to build an integrated global
company delivering sports, media and entertainment products for
today’s generation of fans with a focus on esports, videogames,
content creation and distribution, culture, and live and online
events. OverActive owns team franchises in (i) the Overwatch
League, operating as the Toronto Defiant, (ii) the Call of Duty
League, operating as the Toronto Ultra, (iii) the League of Legends
European Championship (“LEC”), operating as the MAD Lions, (iv) the
Superliga, operating as the MAD Lions Madrid, and (v) Flashpoint,
operating as MAD Lions Counter Strike:Global Offensive (a
franchised league operated by B Site Inc., a company in which
OverActive holds a minority interest), as well as other
non-affiliated CS:GO tournaments and leagues. OverActive also
operates both live and online events, operating as OAM Live and
maintains an active social media presence with its fans and
community members, operates fan clubs, and other fan related
activities that increase the reach of its brands.
Neither the TSXV nor its Regulation Services Provider (as that
term is defined in the policies of the TSXV) accepts responsibility
for the adequacy or accuracy of this release.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/128f0762-0f72-40d1-ae73-bf672bdad62f
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