Liquid Media Group Ltd. (the “Company,” “Liquid Media” or “Liquid”)
(Nasdaq: YVR) today announced a partnership between iNDIEFLIX, now
a member of the Liquid Media Group family of companies, the
California Department of Education (CDE), the Department of Health
Care Services’ (DHCS) CalHOPE program, and Blue Shield of
California’s BlueSky initiative. The partnership, announced by CDE
State Superintendent of Public Instruction Tony Thurmond, focuses
on iNDIEFLIX’s edutainment content and centers around the film
“Angst: Building Resilience.”
As stated in the CDE announcement, “The goal of
Angst is to raise awareness, connect students with support, and
provide hope and coping strategies. The film features interviews
with children and young adults discussing the impact anxiety has
had on their lives during the pandemic. Angst also features a
special interview with one of the greatest athletes of all time,
Michael Phelps, who has courageously shared his own mental health
challenges and helped catapult the important conversation into the
mainstream.”
The film-based mental health support program and
accompanying easy-to-use curriculum is available to all public
middle and high schools across the state of California in a new
effort to help address the increasing mental health challenges
faced by students.
“The conversation surrounding mental health
really hits home for me. Many people don’t understand how
debilitating mental health challenges can be, and even more so how
common it is. Yet people are afraid to have serious discussions
about it,” said Phelps, Founder of the Michael Phelps Foundation,
which promotes water safety, healthy living (physical and mental)
and the pursuit of dreams. “I welcomed the opportunity to be a part
of Angst to further the dialogue around the importance of mental
health, help people understand the impact anxiety has on our mental
state, and encourage people, especially kids, to ask for help.”
The iNDIEFLIX original film, produced by
iNDIEFLIX CEO Scilla Andreen and producer Karin Gornick, commenced
screening in mid-October. It is ultimately expected to reach more
than three million students across the state in 2021–22.
“iNDIEFLIX’s edutainment productions combine the
entertainment of traditional movies with valuable, approachable
educational content. The Angst documentary-style film addresses
mental health, and this essential program demonstrates iNDIEFLIX’s
unique strategy in delivering on their mission,” said Ron Thomson,
CEO of Liquid Media Group. “iNDIEFLIX has helped to transform lives
across 64 countries and has been working with schools for more than
10 years. Liquid is excited by the potential of this type of
programming to create positive change while offering socially
impactful business opportunities for our Company, and we
congratulate the iNDIEFLIX team on this latest success.”
With California leading the way, Liquid and
iNDIEFLIX are working towards a nationwide rollout of “Angst:
Building Resilience.” With the combined power of Liquid’s
interconnected family of companies backing this push, iNDIEFLIX has
incredible support to supercharge the distribution and impact of
the film-based program, bringing it to the greatest audience
possible.
“We have learned over the years with past films,
“Screenagers”, “Empowerment Project” and “Finding Kind” that in
order to have sustainable, scalable and measurable impact we need
to reach students and educators at school and their families at
home,” said Andreen. “In doing so, we can have meaningful and often
positive life-changing impact.”
The roll out of “Angst: Building Resilience”
throughout the California school system has wide support across the
board, from educators, to parents to mental health
professionals.
Says Michael Carr-Gregg, adolescent psychologist
and leading authority on teenage behavior, “I think this is the
single most important mental health film I have seen in my
lifetime. I think that every single school should have this as a
mandatory viewing.”
Andreen continued, “Communities, whether they be
corporations, schools or arms of government, need and can benefit
from our evidence-based film programs that model resilience,
provide hope, and normalize the conversation about mental health.
“Angst: Building Resilience,” the first in a trilogy of mental
health films, opens up the conversation in a powerful and positive
way. It is easy for school districts to access and includes a
dashboard of tools to keep the conversation going. With the
combined power of Liquid Media’s network of companies to support
us, iNDIEFLIX can now produce more educational content that can
further help students around the world and establish a more
compassionate future generation.”
About iNDIEFLIX Education
iNDIEFLIX Education creates, supports, and
promotes social impact films, learning modules, and tools to make
positive change in the world. These programs screen directly in
schools and communities to foster conversation at the student and
family level to nurture a more social, emotional, empathetic
culture.
About Liquid Media Group
Ltd.
Liquid Media Group Ltd. (Nasdaq: YVR) is a
business solutions company empowering independent IP creators.
Liquid’s end-to-end solution will enable professional video
(film/TV and video game) creation, packaging, financing, delivery,
and monetization, empowering IP creators to take their professional
content from inception through the entire process to
monetization.
Additional information is available at
www.LiquidMediaGroup.co.
Further information:
Primoris Group Inc.+1 (416) 489-0092pg@liquidmediagroup.co
Media requests:
Investor / BusinessAdam BelloMedia &
Analyst Relations ManagerPrimoris Group Inc.+1 (416) 489-0092 x
226media@primorisgroup.com
IndustryJane OwenJane Owen PR+1 (323) 819-1122
jane@janeowenpr.com
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