Future Becomes the Fastest-Growing US Media Company Announcing 79% Revenue Growth to $808.5 Million in FY 2021
30 Novembro 2021 - 12:07PM
Future plc, the global platform for specialist media, has today
announced its Full Year results for 2021, highlighting the
company’s exceptional growth - reaching $808.5 million in revenue
and growing 79% year-over-year. Additionally, Future’s digital
advertising and eCommerce areas saw outstanding revenue growth of
27% and 36% respectively.
“Our strategy is accelerated through acquisition and in the year
we continued to strengthen our proposition through the completed
integration of GoCo Group, Marie Claire US, CinemaBlend and,
post-year end, Dennis,” said Zillah Byng-Thorne, CEO of Future.
“Looking ahead, we expect our diversified strategy to continue to
deliver and are well-positioned to continue to grow strongly. As we
transition from the COVID-19 boosted comparators, we expect the
growth to accelerate in H2 next year.”
With Future’s online audience increasing 8% year-on-year, and
with a global audience four times larger than it was in 2019, the
company now reaches one in three US adults online. Future’s US
growth strategy is underpinned by three pillars, which include:
Value-add acquisitions The latest results
reveal the success of Future’s acquisitions, from TI Media, GoCo
Group, Marie Claire, and CinemaBlend. The acquired titles have
helped to substantially drive the company’s media business growth,
for both digital advertising and eCommerce. Future will look to
replicate this success with its new titles recently acquired from
Dennis.
The October 2021 acquisition of Dennis accelerates Future’s
growth in the wealth vertical. Dennis title Kiplinger, will help to
further extend the business’ US reach with over 10 million monthly
users and a heritage of high-quality, trusted content on personal
finance and business forecasting.
Ongoing investment in proprietary
technologyFuture’s success is supported by the combination
of trusted editorial content with its ongoing investment in
technology. By owning a full technology stack that is scalable
across its entire portfolio, Future serves its high-intent
audiences through their entire purchase journey, in a premium
environment.
The latest technology investment, Aperture, is Future’s first
party data platform which has increased its addressable audience by
354%. The platform allows advertisers to reach high-intent
audiences through rich first-party data captured across Future’s
vast portfolio of brands, providing a scalable, cookieless,
audience targeting solution.
Driving growth through contentFuture’s US
organic growth was driven by the strength of Future’s content,
which continues to attract a high-value audience. The strategy
prioritizes investment in content and key categories that deliver
specialist audiences who engage with content for buying advice and
products.
About FutureFuture is a global multi-platform
media company and leading digital publisher, with scalable brands
and diversified revenue streams. Every month, it connects over 400
million people worldwide with their passions, through expert
content, world-class events and cutting-edge proprietary
technology. Every year, Future attracts millions of consumers to
its brands’ websites, magazines, events and social spaces.
Its market-leading portfolio of over 250+ brands spans
technology, games, TV and entertainment, women’s lifestyle, real
life, music, creative and photography, sports, home interest and
B2B sectors. Brands include Techradar, Gamesradar+, Country Life,
woman&home, Marie Claire, Classic Rock, Guitar Player,
FourFourTwo, TV Times, Homebuilding & Renovating, Decanter,
Digital Camera, Guitarist, How It Works, Total Film, What Hi-Fi?
and Music Week. To learn more about Future visit
www.futureplc.com
Media ContactHugh MooreBroadsheet
Communications for Future PLC
(US)202-471-0661hugh@broadsheetcomms.com
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