Future plc Drives More Than $137 Million in eCommerce Sales Around Black Friday
15 Dezembro 2021 - 3:09PM
Future plc, the global platform for
specialist media, announced today that it drove over 1.6 million
sales transactions and recorded $137 million in North American
eCommerce sales during the period between November 18th and
December 1st, which includes Black Friday and Cyber Monday.
Future’s eCommerce performance saw a 19% increase from 2020.
These results underscore the strength of Future’s diverse portfolio
of specialist publications and high intent, engaged audiences.
Future’s success is due to its expertise in commerce content, with
exceptional editorial teams writing comprehensive buyer’s guides,
deals and reviews. The technology publications at Future -
including Tom's Guide and TechRadar - experienced a 21% increase in
page views and drove the highest sales over the Black Friday
period, where the top products were gaming hardware, computers and
laptops.
“2021 has been a year of incredible growth for Future in both
North America and the UK, and we’re thrilled to be finishing it off
with strong Black Friday performance,” said Matt Smith, Future’s
Managing Director of eCommerce. “We’re accelerating our expansion
into new verticals, and these results show the value of our
audiences across their broad range of interests.”
Other notable takeaways from Future’s Black Friday performance
include:
- The inclusion of Marie Claire US roughly doubled the eCommerce
sales of the Women's Lifestyle group and delivered over 6.5 million
unique page views over Black Friday
- The most sought after products in the Women’s Lifestyle
vertical were travel accessories, clothing, and toys.
- Home interest and entertainment verticals saw year-over-year
page views increase 49% and 29% respectively. Future continues to
expand its portfolio in these areas with CinemaBlend, acquired in
October 2020, now fully integrated into Future's operating model
and the growth seen on homesandgardens.com
- The top product categories that saw the highest growth in 2021
were TVs (+34.7%), wellness (+34.3%), and tablets (+34.3%).
- Black Friday remained the key online shopping day. Cyber
Monday, however, no longer drives the largest online consumer
purchases, likely due to a wider timeframe for product deals and
consumers making their purchases ahead of time.
“Black Friday showed us that shoppers still have a massive
appetite for tech and gadgets, despite ongoing supply chain
difficulties,” Smith said. “We look forward to continuing to
connect retailers and advertisers with our valuable audiences
globally.”
About FutureConnectors. Creators. Experience
Makers.
Future is a global multi-platform media company and leading
digital publisher, with scalable brands and diversified revenue
streams. Every month, it connects over 432 million people worldwide
with their passions, through expert content, world-class events and
cutting-edge proprietary technology. Every year Future attracts
millions of consumers to its brands’ websites, magazines, events
and social spaces. Its factual production company Future Studios
specializes in producing amazing content, enjoyed and shared by
millions of people worldwide.
Its market-leading portfolio of over 250 brands spans
technology, games, TV and entertainment, women’s lifestyle, real
life, music, creative and photography, sports, home interest and
B2B sectors. Brands include Techradar, Gamesradar+, Country Life,
woman&home, Marie Claire UK, Classic Rock, Guitar Player,
FourFourTwo, TV Times, Homebuilding & Renovating, Decanter,
Digital Camera, Guitarist, How It Works, Total Film, What Hi-Fi?
and Music Week.
Media Contact Hugh Moore Broadsheet
Communications for Future PLC (US) 202-471-0661
hugh@broadsheetcomms.com
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