Future Publishing Records Giant Audience Growth
18 Fevereiro 2022 - 12:00PM
Global digital brand powerhouse Future Publishing announced today
that it now reaches over 40% of US online audiences and Future’s
growth globally now drives over $1 billion in eCommerce sales
annually. To underline this phenomenal growth, its
Homes&Gardens brand has been recognized by SimilarWeb for being
one of the fastest-growing websites of 2021.
Comscore data shows that Future reaches 41% of the total US
online audience, and half of the valuable 18-49 age demographic.
Future's monthly online audience reach in the US now surpasses 100
million reflecting a 19% year over year increase - reaching 113
million online adults by December 2021. This growth has spurred
eCommerce sales globally in 2021, with Future’s special interest
content that engages high-intent audiences resulting in 13 million
global eCommerce transactions equating to over $1 billion in sales
order value.
“We’ve succeeded by giving audiences and brands exactly what
they’re looking for, with editorial content and advertising
performance that are second to none,” said Zillah Byng-Thorne, CEO.
“By nurturing meaningful relationships with audiences, Future has
become one of the world’s top digital publishers.”
SimilarWeb has awarded Future with its prestigious Digital 100
prize for the phenomenal annual growth of its Homes&Gardens
brand. SimilarWeb saw that Homes&Gardens’ US site traffic grew
1,276% during 2021. The exceptional growth was driven by the site’s
unique, expert decorating advice from leading interior designers
and influencers. According to Comscore, Homes&Gardens now ranks
in the top 15 most visited home-interest websites and attracts over
2 million US users every month.
“Future has invested heavily in Homes&Gardens and we have a
unique content offer that brings expert interior design advice
direct to design-focused homeowners,” said Jason Orme, Managing
Director of Future’s Homes brands. “Our SEO expertise alongside a
focus on inspirational interiors and fascinating stories ensures
that Homes&Gardens’ quality content remains highly
discoverable, ranks number one for key search terms such as
‘kitchen ideas’, and constantly brings in new visitors. The success
of Homes&Gardens stands as a powerful testament to the strength
of Future’s editorial, audience, and revenue strategies.”
Data Source: Comscore Media Metrix, December 2021, Future Hawk
eCommerce data Jan 1 2021 - Dec 31 2022
About FutureConnectors. Creators. Experience
Makers.
Future is a global multi-platform media company and leading
digital publisher, with scalable brands and diversified revenue
streams. Every month, it connects over 400 million people worldwide
with their passions, through expert content, world-class events and
cutting-edge proprietary technology. Every year Future attracts
millions of consumers to its brands’ websites, magazines, events
and social spaces. Its factual production company Future Studios
specializes in producing amazing content, enjoyed and shared by
millions of people worldwide.
Its market-leading portfolio of over 240 brands spans
technology, games, TV and entertainment, women’s lifestyle, country
lifestyle, luxury, wealth, knowledge, music, creative and
photography, sports, home interest and B2B sectors. Brands include
Techradar, Gamesradar+, Tom’s Guide, CinemaBlend, Marie Claire,
Decanter, Kiplinger, The Week, Guitar World, Digital Camera World,
and Live Science. For more information visit: www.futureplc.com
About Digital 100 The Digital 100 is powered by
Similarweb and is a globally-recognized benchmark of digital
performance. Issued annually, the Digital 100 ranks the
fastest-growing sites in the United States across 10 key industry
categories. To see the full Digital 100 visit:
https://www.similarweb.com/corp/digital-100/
Media ContactHugh MooreBroadsheet
Communications for Future Publishing (US)
202-471-0661hugh@broadsheetcomms.com
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