Abercrombie & Fitch Jumps into Activewear with Launch of New Sub-Brand, YPB
16 Março 2022 - 10:00AM
Abercrombie & Fitch, a division of Abercrombie & Fitch Co.
(NYSE: ANF), today announces the launch of YPB, an all-new
activewear sub-brand. YPB stands for “Your Personal Best” and aims
to empower customers to perform to their highest potential – from
sprinting to stretching, lifting to simply life-ing—whatever that
may be. The sub-brand features a collection of fashion-forward yet
functional activewear and accessories for men and women and is
available now at www.abercrombie.com and in most North American
Abercrombie & Fitch stores.
YPB’s assortment celebrates what makes you sweat. The collection
features super soft, squat-proof and breathable bottoms,
performance tops with four-way stretch, sweat-wicking and anti-odor
elements, studio outer layers and trending fashion details like
cutouts and straps. YPB’s styles are available in XXS-XXL with
additional options for long and short lengths.
“We’ve been dedicated to outfitting our millennial consumers for
every part of their lives, whether they’re traveling, brunching
with friends or celebrating a wedding, for example. Being active is
another key part of that lifestyle, and now, with the launch of
YPB, we can meet those specific needs,” said Kristin Scott, Global
Brand President at Abercrombie & Fitch Co. “We’re laser-focused
on listening to our customers, and they were clear: They're looking
for fashion-forward activewear that actually performs, looks good
and combines quality with value. YPB delivers on all of that, while
also providing the comfort and attention to detail that our
customers expect from us.”
To bring YPB to life, designers spent hundreds of hours
conducting fit research on models across genders, sizes, shapes and
heights to ensure pieces delivered on presentation as well as
performance. Additionally, YPB’s team held focus groups with
customers and key fitness and lifestyle influencers to gain their
perspective on what they and their followers were missing from the
activewear world, refining designs to ensure seaming, stretch, and
details like pocket angles and drawstrings could all help customers
move freely and comfortably.
For more information and to shop YPB’s latest styles, visit
Abercrombie on Instagram, @abercrombie, or
www.abercrombie.com/ypb.
About Abercrombie & Fitch
Abercrombie & Fitch believes every day
should feel as exceptional as the start of the long weekend. Since
1892, the brand has been a specialty retailer of quality apparel,
accessories and fragrance – designed to inspire our global
customers to feel confident, be comfortable and face their
Fierce.
Abercrombie & Fitch is the namesake brand of
Abercrombie & Fitch Co. (NYSE: ANF), and is sold through
approximately 230 stores (includes abercrombie kids) worldwide and
www.abercrombie.com globally.
Media Contact:
Cory Weaver, Ph.D.
Abercrombie & Fitch
(614) 586-2717
Public_Relations@anfcorp.com
Business Media Contact:
Kara Page
Abercrombie & Fitch Co.
(614) 283-6192
Public_Relations@anfcorp.com
Investor Contact:
Pam Quintiliano
Abercrombie & Fitch Co.
(614) 283-6877
Investor_Relations@anfcorp.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/2b693309-9cbf-4436-b975-bdfbdd8d29e8
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