Future Acquires Who What Wear to Further Strengthen Move Into Women’s Lifestyle
10 Maio 2022 - 11:00AM
Global digital brand powerhouse Future Publishing announced today
that it has acquired Who What Wear, a leading digital women’s
fashion and lifestyle brand that will further reinforce Future’s
leadership in the beauty and fashion vertical.
Who What Wear will join Future’s family of over 200 leading
brands - including Marie Claire, Wallpaper*, Homes&Gardens and
Tom’s Guide - to bolster their women’s lifestyle titles that
audiences turn to in order to fuel their passions and pursue
purpose-led lifestyles.
“At Future, we’ve built a strong stable of women’s lifestyle
brands that connect with audiences across the globe around fashion,
beauty, and lifestyle. We’re thrilled to drive this further with
Who What Wear. Together, our expertise and synergy is a platform
for growth in existing and new audiences,” said Zillah Byng-Thorne,
Future’s CEO.
For more than a decade, Who What Wear has been changing the way
women feel about fashion and beauty, championing for greater
inclusiveness and accessibility for women everywhere. Much like
Future, Who What Wear has been a digital media pioneer with a
strong affiliate business and became a main entry point into the
digital advertising world for many iconic fashion and beauty
advertisers.
Both Who What Wear and Future place proprietary technology and
data at the core of their businesses. Understanding the search
terms, social trends, and purchasing habits of audiences provides
their advertisers with vital information on how to engage fashion
and beauty audiences.
Hilary Kerr, Co-founder and Chief Content Officer of Who What
Wear, said, “Since our launch in 2006, Who What Wear has been and
will continue to be a pioneer in every form of digital content,
from website and social media to live stream shopping, podcasts,
and more. We have created an enduring brand that will live for
generations to come. We are excited to join forces with Future as
we continue to scale, leveraging our proprietary technology and
operating model.”
Future already reaches over 64.6 million women in the US every
month, and has built a deep understanding of digital audiences and
their purchase habits. Future will bring its comprehensive
diversification strategy to Who What Wear, using its proprietary
technology to optimize advertising opportunities for brands.
“The opportunities we can realize by bringing our businesses
together are beyond exciting,” Future’s Byng-Thorne said. “We’ll
benefit from Who What Wear’s leading direct advertising sales
capabilities and social media expertise, while Who What Wear will
benefit from our audience expertise and our experience in
accelerating global women’s lifestyle brands.”
With an average monthly audience reach of 8 million unique users
and a social following of over 108 million, Who What Wear will
expand Future’s reach to over 20 million readers every month with
its Women’s Network brands. The brands have already achieved
extraordinary growth thanks to organic audience growth of the
Woman&Home, GoodTo, and MyImperfectLife brands, alongside the
acquisition of Marie Claire US at this time last year.
Ohana & Co acted as exclusive financial adviser to Who What
Wear in this transaction.
About FutureConnectors. Creators. Experience
Makers.
Future is a global multi-platform media company
and leading digital publisher, with scalable brands and diversified
revenue streams. Every month, it connects over 400 million people
worldwide with their passions, through expert content, world-class
events, and cutting-edge proprietary technology. Every year Future
attracts millions of consumers to its brands’ websites, magazines,
events, and social spaces. Its factual production company Future
Studios specializes in producing amazing content, enjoyed and
shared by millions of people worldwide.
Its market-leading portfolio of over 240 brands
spans technology, games, TV and entertainment, women’s lifestyle,
luxury, wealth, knowledge, music, creative and photography, sports,
home interest, and B2B sectors. Brands include: TechRadar,
Gamesradar+, Tom’s Guide, CinemaBlend, Marie Claire, Decanter,
Kiplinger, The Week, Guitar World, Digital Camera World, and Live
Science. For more information visit: www.futureplc.com
Media Contact:Hugh MooreBroadsheet
Communications for Future Publishing
(US) 202-471-0661hugh@broadsheetcomms.com
Future (LSE:FUTR)
Gráfico Histórico do Ativo
De Mar 2024 até Abr 2024
Future (LSE:FUTR)
Gráfico Histórico do Ativo
De Abr 2023 até Abr 2024