Pinduoduo Champions “Tech for Agri”
25 Agosto 2022 - 09:00AM
Pinduoduo, the internet platform that connects millions of farmers
and consumers directly through its interactive e-commerce platform,
continues to spearhead its “Tech for Agri” effort in using
technology to drive agricultural modernization.
Since its beginnings as an online fresh produce retailer,
Pinduoduo has identified technology as the key to driving
efficiency gains and boosting farmer incomes. The company has made
its “Tech for Agri” vision a core priority, with a focus on
increasing market accessibility through its e-commerce platform,
improving digital inclusion and literacy through tailor-made online
training programs, and fostering innovation to deliver a
productivity leapfrog by promoting agritech solutions and
horticultural breakthroughs.
“Technology will unlock the full potential of agriculture and
allow the sector to reap the benefits of the digital economy,” said
Chen Lei, Chairman and CEO of Pinduoduo. “At Pinduoduo, we champion
‘Tech for Agri’ and promote the use of technology for
agriculture.”
Founded in 2015, Pinduoduo has grown to become a major digital
platform with more than 880 million users. More than 16 million
farmers have connected to the digital economy through the platform.
The company has used the platform’s unique position to solve
practical problems that consumers and farmers face.
Market AccessPinduoduo’s digital platform has helped millions of
consumers discover new agricultural specialties. Millions of
farmers now have the opportunity to boost their incomes through
direct access to a wider consumer market. The increased
transparency and communication channel have led to more productive
planning and coordination in food production and distribution.
Digital SkillsTo ensure that farmers who are generally less tech
equipped have the right digital skills and to enlarge the talent
pool for agriculture, Pinduoduo has developed a comprehensive suite
of online courses to teach farmers how to start and grow their
online businesses. The company has trained more than 100,000
e-commerce savvy “New Farmers,” who have gone on inspire others in
their communities to follow suit.
Fostering Horticulture InnovationPinduoduo works with top
universities globally to explore how to fundamentally drive the
productivity of agriculture while reducing its impact on the
environment.
The company has been organizing annual Smart Agriculture
Competitions since 2020 that challenge data scientists and
agricultural researchers to develop practical precision farming
technology as part of efforts to promote sustainable,
innovation-led growth in agriculture.
The current edition of the competition involves a vertical
farming challenge, where participants can gain first-hand
experience of this innovative mode of agricultural production.
About Pinduoduo
Inc.Pinduoduo connects millions of agricultural
producers with consumers
across China. Pinduoduo aims to leverage technology
to bring more businesses and people into the digital economy so
that local communities can benefit from increased productivity and
create value through new market opportunities. For more information
on Pinduoduo, please visit the content hub
at https://stories.pinduoduo-global.com.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/29710b8b-8ee6-46f9-92b3-6a6ef353606e
Source: Pinduoduo Inc.
For media inquiries, please contact:
internationalmedia@pinduoduo.com
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