DraftKings Taps The Miz and Tony Hawk for its New Responsible Gaming Advertising Campaign: Practice Safe Bets
07 Setembro 2022 - 10:00AM
DraftKings Inc. (Nasdaq: DKNG) (“DraftKings” or the “Company”)
today announced its newest responsible gaming initiative – the
Practice Safe Bets advertising campaign – as the Company marks the
American Gaming Association’s inaugural Responsible Gaming
Education Month this September. Produced by DraftKings’ creative
and media agency VaynerMedia, the campaign includes two commercials
– the first featuring professional wrestler The Miz and the second
featuring legendary skateboarder Tony Hawk – that emphasize the
importance of engaging in responsible gaming, including setting
limits on play by using the responsible gaming tools available on
the DraftKings app. The spots will air in radio and TV markets
across the U.S., as well as on DraftKings’ various social media
channels.
“Responsible gaming advertising is a tremendous opportunity to
reach DraftKings players in a fun and educational way,” said
Stephanie Sherman, DraftKings Chief Marketing Officer. “We chose
The Miz and Tony Hawk for the Practice Safe Bets campaign because
of their extensive fan bases and because their personalities will
break through the noise to reinforce why using responsible gaming
tools is so important.”
Inspired, in part, by the 1990s-era “The More
You Know” public service announcements, the advertising spots are
infused with retro costumes and backgrounds. In particular, Tony
Hawk wears a helmet and kneepads, lending an analogy to the deposit
and time limits available on the DraftKings app, while The Miz,
clad in a metallic costume, exudes a “cool factor” and makes the
point that it’s “cool to cool-off” from betting.
The Practice Safe Bets campaign further
solidifies DraftKings’ track record of being a leader in the
industry when it comes to responsible gaming marketing, as
evidenced by, among other things, the Company’s promotion of its
It’s More Fun When It’s For Fun responsible gaming tagline as part
of its brand and marketing strategy, alongside the American Gaming
Association’s Have A Game Plan. Bet Responsibly public service
campaign.
Through the DraftKings S.E.R.V.E.S. corporate
social responsibility program, standing for Service, Equity,
Responsible Gaming, Vitality, Entrepreneurship, and Sports,
DraftKings’ focus is to foster responsible gaming and safer play
through technology, staff training, education and resources for
consumers, collaboration with not-for-profits and external
stakeholders, and through the support of evidence-based research.
DraftKings is proud to be the first U.S. gaming operator to offer
financial support to all of the U.S. state councils and affiliates
of the National Council on Problem Gambling through the State
Council Funding Program.
During Responsible Gaming Education Month this
September, DraftKings will also be offering a free-to-play pool,
which will allow eligible customers to test their knowledge of
responsible gaming and check their answers on the DraftKings online
Safer Play Portal, available at dksaferplay.com. To learn more
about DraftKings’ commitment to responsible gaming, please visit
its Responsible Gaming page.
About DraftKingsDraftKings Inc. is a digital
sports entertainment and gaming company created to fuel the
competitive spirit of sports fans with products that range across
daily fantasy, regulated gaming and digital media. Headquartered in
Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul
Liberman, DraftKings is the only U.S.-based vertically integrated
sports betting operator. DraftKings is a multi-channel provider of
sports betting and gaming technologies, powering sports and gaming
entertainment for operators in 17 countries. The company operates
iGaming in 5 states through its DraftKings brand, as well as
operating Golden Nugget Online Gaming, an award-winning iGaming
product and iconic gaming brand, in 3 states. DraftKings’
Sportsbook is live with mobile and/or retail betting operations in
the United States pursuant to regulations in 19 states and in
Ontario, Canada. DraftKings’ daily fantasy sports product is
available in 6 countries internationally with 15 distinct sports
categories. DraftKings is both an official daily fantasy and sports
betting partner of the NFL, NBA, MLB, NHL, PGA TOUR and UFC as well
as an official daily fantasy partner of NASCAR. Launched in August
2021, DraftKings Marketplace is a digital collectibles ecosystem
designed for mainstream accessibility that offers curated NFT drops
and supports secondary-market transactions. DraftKings also owns
Vegas Sports Information Network (VSiN), a multi-platform broadcast
and content company.
Forward-Looking StatementsCertain statements
made in this press release are “forward looking statements” within
the meaning of Section 21E of the Securities Exchange Act of 1934,
as amended, and the Private Securities Litigation Reform Act of
1995. When used in this press release, the words “estimates,”
“projected,” “expects,” “anticipates,” “forecasts,” “plans,”
“intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,”
“propose” and variations of these words or similar expressions (or
the negative versions of such words or expressions) are intended to
identify forward-looking statements. These forward-looking
statements are not guarantees of future performance, conditions or
results, and involve a number of known and unknown risks,
uncertainties, assumptions and other important factors, many of
which are outside DraftKings’ control, that could cause actual
results or outcomes to differ materially from those discussed in
the forward-looking statements. For a discussion of additional
risks and uncertainties, which could cause actual results to differ
from those contained in the forward-looking statements, see
DraftKings’ filings with the Securities and Exchange Commission.
DraftKings does not undertake any obligation to update or revise
any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
law.
Media Contactsmedia@draftkings.com
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