Future Celebrates Market Leading Position As Largest Tech News Publisher
23 Setembro 2022 - 11:00AM
Digital publishing powerhouse Future Publishing has been the
world’s leading consumer technology publisher for the past 12
months, following the growth of its flagship tech sites.
Now with its portfolio of over 250 brands spanning
from technology, games, entertainment, to women’s lifestyle, home
interest, and wealth, Future has become the only major publisher
whose audience reach is in double-digit growth rather than decline.
According to Comscore*, Future now reaches 35% of the US
population, a 12 percentage point increase year-over-year.
Every year Future attracts hundreds of millions of
consumers to its websites, print magazines, events, and social
channels. In the past year the company has acquired major titles
including Kiplinger, The Week, Who What Wear, and the license to
Marie Claire US. Future is now home to some of the world’s
most-loved media brands: CinemaBlend, Wallpaper*, PC Gamer, and
more. Future has gone from owning fewer than 100 titles in 2019 to
now more than 250.
“Future has transformed the US media landscape
with our North American expansion, and we have the audience and
domain authority to prove it,” said Zack Sullivan, CRO of Future.
“Our range of properties and revenue streams, coupled with our
best-in-class proprietary technology, make us the leading source
for top-quality audiences and a wealth of first-party data.”
Both Future’s revenue and audience growth have
seen phenomenal strength. Last year Future reached $808.5m in
revenue and grew 79% year-over-year, with Future’s digital
advertising and ecommerce seeing the largest revenue growth of 27%
and 36% respectively. Alongside this, Future’s online audiences
have quadrupled since 2018 to now reach over one in three adults in
the US (35%).
A focus on key categories has meant Future has
become a top 5 US publisher for audience-reach, according to
Comscore, in areas such as Gaming, Movies, and Beauty and Fashion.
Additionally, Future’s ability to attract high-intent audiences
means that they are the only major publisher to drive exceptional
results for retailers around key eCommerce events. During this
year’s Amazon’s Prime Day event in July, Future drove over $26
million in total US retail sales across its brands over the two
days.
“For advertisers, we are able to give them what
they need, with high-quality editorial content, high-intent
audiences, and high-impact advertising capabilities,” said
Sullivan. “The success seen over the last year stands as a powerful
testament to the strength of Future’s audience, editorial, and
revenue strategies.”
*Source: Comscore, Media Metrix, multi-platform,
Future Plc Total Audience July 2022, US
About Future
Connectors. Creators. Experience Makers.
Future is a global multi-platform media company
and leading digital publisher, with scalable brands and diversified
revenue streams. Every month, it connects over 400 million people
worldwide with their passions, through expert content, world-class
events, and cutting-edge proprietary technology. Every year Future
attracts millions of consumers to its brands’ websites, magazines,
events, and social spaces. Its factual production company Future
Studios specializes in producing amazing content, enjoyed and
shared by millions of people worldwide.
Its market-leading portfolio of over 240 brands
spans technology, games, TV and entertainment, women’s lifestyle,
luxury, wealth, knowledge, music, creative and photography, sports,
home interest, and B2B sectors. Brands include: TechRadar,
Gamesradar+, Tom’s Guide, CinemaBlend, Marie Claire, Decanter,
Kiplinger, The Week, Guitar World, Digital Camera World, and Live
Science. For more information visit: www.futureplc.com
Media Contact: Hugh Moore
Broadsheet Communications for Future Publishing (US) 202-471-0661
hugh@broadsheetcomms.com
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