Future Publishing Wins AdExchanger Award for Best Publisher First-Party Data Platform
19 Outubro 2022 - 2:00PM
AdExchanger has named Aperture, the intelligent audience data
platform from digital publishing powerhouse Future Publishing, the
Best Publisher First-Party Data Platform for 2022. The award was
announced at AdExchanger’s gala in New York on October 17th, and
the Best First-Party Data Platform category finalists included
Future Publishing, Disney, The New York Times, Trusted Media
Brands, and Audigent.
Reaching over 300 million people every month,
Future has a wealth of first-party data and built Aperture to
provide marketers with an invaluable audience targeting solution in
a privacy-first landscape where the value of third-party cookies is
diminishing and key behavioral insights are becoming more
elusive.
Future is the only publisher that has been able to
bring together hugely varied datasets to offer a robust
future-proofed, cookieless audience targeting solution. It also is
the only publisher to achieve this at scale, with Aperture
collecting over 1.5 billion data points every month. This data is
constantly analyzed and categorized in order to offer over 600
audience segments that meet every advertiser’s targeting need.
“Future’s expert data and product teams built
Aperture in order to process, analyze, and segment all Future’s
first-party audience data in real time and make it accessible to
advertisers,” said Nick Flood, Global Ad Product & Revenue
Operations Director of Future. “This prestigious distinction from
AdExchanger underscores how Aperture has been invaluable for our
advertisers while preparing us for a more privacy-focused digital
future.”
Launched in September 2021, Aperture empowers
advertisers to reach audiences with high purchase-intent using rich
first-party data captured across Future’s vast portfolio of over
250 brands.
“Aperture allows advertisers to target audiences
that are in-market for a new cell phone, a handbag, a TV, or those
that have just purchased an item,” said Zack Sullivan, Chief
Revenue Officer of Future. “No other media company has access to
the unique datasets nor produces the special-interest content that
Future does, so this allows us to be the only publisher to
precision-target audiences to meet advertiser demand.”
Aperture won not only for its ability to meet
advertiser’s audience targeting needs, but also for its innovation
in how publisher’s use first-party data solutions to better
understand and identify more of their audiences. Within the first
six months of deploying Aperture, Future’s audience addressability
increased by an astounding 450%. The platform now helps Future
identify audiences from the first time they visit a Future site, on
any device or browser. At a time when first-party data solutions
are paramount to long-term digital advertising success, Future has
given advertisers a powerful new tool to reach audiences.
About Future
Connectors. Creators. Experience Makers.
Future is a global multi-platform media company
and leading digital publisher, with scalable brands and diversified
revenue streams. Every month, it connects over 400 million people
worldwide with their passions, through expert content, world-class
events, and cutting-edge proprietary technology. Every year Future
attracts millions of consumers to its brands’ websites, magazines,
events, and social spaces. Its factual production company Future
Studios specializes in producing amazing content, enjoyed and
shared by millions of people worldwide.
Its market-leading portfolio of over 240 brands
spans technology, games, TV and entertainment, women’s lifestyle,
luxury, wealth, knowledge, music, creative and photography, sports,
home interest, and B2B sectors. Brands include: TechRadar,
Gamesradar+, Tom’s Guide, CinemaBlend, Marie Claire, Decanter,
Kiplinger, The Week, Guitar World, Digital Camera World, and Live
Science. For more information visit: www.futureplc.com
Media Contact: Hugh Moore
Broadsheet Communications for Future Publishing (US) 202-471-0661
hugh@broadsheetcomms.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/4dc6b6b2-dd85-4082-9005-aab10d54984c
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