Else Expands Product Line in Walmart Stores with its US First Clean Label Certified Baby Super Cereals
04 Abril 2023 - 8:00AM
ELSE NUTRITION HOLDINGS INC.
(BABY)
(BABYF)
(0YL.F) ("Else" or the
"Company"), announces that Walmart is adding Baby
Super Cereal — the first and only US baby cereal clean label
certified brand — to the range of Else Nutrition products
available in store. Walmart will start selling Else Super Cereal in
Original and Vanilla flavors in approximately 500 stores across the
country.
“We are extremely proud of our relationship with
Walmart and the commitment we share to our joint success in the
plant-based early nutrition category,” said Hamutal Yitzhak, CEO of
Else Nutrition. “Since we started selling on Walmart.com at the
beginning of 2022, to the addition of our products in physical
retail stores in September 2022 and now with the addition of Super
Cereal to the product line, we recognize that working closely with
the nation’s largest retailer is a key step in bringing our
minimally processed, whole-plant clean and safe of heavy metals
feeding approach to millions of families across America.”
Since Super Cereal reached best-seller status on
Amazon.com in Q3 2022, the company has seen increased demand for
the product amongst consumers and retailers. Adding the cereal
range to shelves at Walmart will expose further consumers to the
category-leading product and increase availability for those
already seeking it.
“I am so proud to be working with Walmart to
bring our Super Cereal to the masses, which represents a major
innovation in the category in terms of nutrition and delivers it
while preserving our minimally processed, clean label approach,”
added Hamutal Yitzhak, CEO of Else Nutrition.
For more information, visit: www.elsenutrition.com or follow
Else Nutrition on LinkedIn
About Else Nutrition Holdings
Inc.Else Nutrition Holdings Inc. is a food and nutrition
company in the international expansion stage focused on developing
innovative, clean, and plant-based food and nutrition products for
infants, toddlers, children, and adults. Its revolutionary,
plant-based, non-soy formula is a clean-ingredient alternative to
dairy-based formula. Else Nutrition (formerly INDI) won the "2017
Best Health and Diet Solutions" award at Milan's Global Food
Innovation Summit. The parent company, Else Nutrition Holdings
Inc., is a publicly-traded company, listed on the Toronto Stock
Exchange under the trading symbol BABY and is quoted on the US
OTCQX Market under the trading symbol BABYF and the Frankfurt Stock
Exchange under the symbol 0YL. Since launching its Plant-Based
Complete Nutrition for Toddlers, made of whole foods, almonds,
buckwheat, and tapioca, the brand has received thousands of
powerful testimonials and reviews from parents, gained national
retailer support, and achieved rapid sales growth. Else became the
#1 Best Seller on Amazon in the Fall of 2020 in the New Baby &
Toddler Formula Category. It won the 'Best Dairy Alternative' Award
2021 at World Plant-Based Expo and was a Nexty Award Finalist at
Expo West 2022 in the Plant-Based lifestyle category. During
September 2022 Else Super Cereal reached the #1 Best Seller in Baby
Cereal across all brands on Amazon.
Investor Relations Contact:
RBMG – RB Milestone Group LLCTrevor Brucato, Managing DirectorE:
Baby@rbmilestone.comwww.rbmilestone.com
Lytham Partners, LLC Mr. Ben Shamsian New York | PhoenixE:
shamsian@lythampartners.com P: 646-829-9701
TSX Neither the TSX nor its
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accuracy of this release.
Caution Regarding Forward-Looking
StatementsThis press release contains statements that may
constitute "forward-looking statements" within the meaning of
applicable securities legislation. Forward-looking statements are
typically identified by words such as "will" or similar
expressions. Forward-looking statements in this press release
include statements with respect to the anticipated dates for filing
the company's financial disclosure documents. Such forward-looking
statements reflect current estimates, beliefs, and assumptions,
which are based on 'management's perception of current conditions
and expected future developments, as well as other factors
management believes are appropriate in the circumstances. No
assurance can be given that the foregoing will prove to be correct.
Forward-looking statements made in this press release assume, among
others, the expectation that there will be no interruptions or
supply chain failures as a result of COVID-19 and that the
manufacturing, broker, and supply logistic agreement with the
company does not terminate. Actual results may differ from the
estimates, beliefs, and assumptions expressed or implied in the
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undue reliance on any forward-looking statements, which reflect
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A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/f810a027-5ed1-401b-9e58-d7ccf82dd87b
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