The Honest Company Collaborates with Lil' Libros in Celebration of Latin American Culture
20 Agosto 2024 - 10:00AM
The Honest Company, a personal care company dedicated to creating
clean- and sustainably-designed products, is excited to announce
its second collaboration with Lil' Libros, a beloved publishing
brand founded by two Latina mothers, Patty Rodriguez and Ariana
Stein, on a mission to introduce bilingual literature and the
American Latine culture through picture books. This unique
partnership brings to life vibrant, culturally inspired product
prints inspired by Alebrijes; fantastical creatures deeply rooted
in Mexican folk art.
Exclusively available at Walmart as of August 1, 2024, the new
product line features baby-friendly, bilingual images designed to
engage and educate young minds. These colorful prints celebrate the
richness and diversity of Latin American culture, aligning
perfectly with both brands' dedication to creating meaningful and
educational experiences for families.
"We are thrilled to partner with Lil' Libros, a brand that
shares our commitment to diversity, education, and cultural
celebration," said Kate Barton, SVP, Chief Growth Officer of The
Honest Company. "Through this collaboration, we aim to
authentically honor Latin American culture and to provide families
with clean- and sustainably-designed products that support their
everyday lives."
Lil' Libros co-founders Patty Rodriguez and Ariana Stein added,
"By integrating the magical elements of Alebrijes into The Honest
Company's products, we are able to share a piece of our heritage
with a wider audience, fostering a love for reading in two
languages and cultural pride from a young age."
The limited-edition product line is available at Walmart stores
nationwide and on Walmart.com until November 1, 2024. Parents and
caregivers can look forward to high-quality items such as diapers,
wipes, and baby care essentials adorned with exclusive
Alebrijes-inspired prints, making every day routines a bit more
colorful and culturally enriched in two languages.
The Honest Company's baby products are renowned for their high
quality, created with baby’s sensitive skin in mind, ensuring they
are gentle, safe, and effective for babies. Upholding the "Honest
Standard," each product is crafted with a focus on using Clean
Conscious® and responsibly sourced ingredients, reflecting the
brand's commitment to health and the environment. Parents can trust
that Honest products not only meet but exceed industry standards,
providing peace of mind and the best care for their little
ones.
For more information, please visit Honest.com or
Walmart.com.
About The Honest Company:The Honest Company
(NASDAQ: HNST) is a personal care company dedicated to creating
clean- and sustainably-designed products spanning categories across
diapers, wipes, baby personal care, beauty, apparel, household care
and wellness. Launched in 2012, the Honest Company is on a mission
to challenge ingredients, ideals, and industries through the power
of the Honest brand, the Honest team, and the Honest Standard.
Honest products are available via Honest.com, leading online
retailers and approximately 50,000 retail locations across the
United States and Canada. For more information about the Honest
Standard and the Company, please visit www.honest.com.
About Lil' Libros:Lil' Libros was founded in
2014 by Patty Rodriguez and Ariana Stein with the mission to
introduce bilingual literature and American Latine culture through
picture books. Celebrating the stories and traditions of Latin
America, Lil' Libros aims to inspire a love for reading and
cultural pride in young children.
Media Contact:MJ Johnson, The Honest Company |
MJohnson@honest.com | 252-902-6574
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