Pooof! Partners with Nogin to Transform Direct-to-Consumer Sales for Dissolving Teeth-Whitening Strips
01 Outubro 2024 - 9:00AM
Nogin, a pioneer in Commerce-as-a-Service
(“CaaS”), today announced that Pooof!, the groundbreaking
dissolving teeth-whitening strips developed by world-famous
celebrity cosmetic dentist Dr. Bill Dorfman (@drbilldorfman), has
selected Nogin’s Intelligent Commerce technology and end-to-end
services to launch its direct-to-consumer (D2C) business.
Pooof! is revolutionizing the teeth
whitening industry with its fast-acting, great tasting dissolving
strips that deliver a brighter smile in just 10-15 minutes. Each
strip leverages Pooof!’s proprietary P3 formula, enabling more
effective peroxide utilization and significantly faster whitening
compared to traditional strips. Independent studies have shown that
Pooof! strips offer 37% better whitening over a 10-day in-vitro
study than the leading competitor.
Nogin’s collaboration with Pooof! will
see the implementation of its advanced Intelligent Commerce
technology to support Pooof!'s D2C strategy. Nogin will provide
comprehensive management of Pooof!’s online store, including
inventory management, creative services, and performance marketing.
Additionally, Nogin will support Pooof!’s multichannel e-commerce
expansion by managing sales through platforms like Amazon and other
marketplaces, ensuring a seamless and efficient experience for
consumers across all channels.
“As Pooof!’s dissolving whitening
strips gain popularity for their innovative and convenient
application, connecting directly with our customers online is
crucial,” said Dr. Bill Dorfman, Founder of Pooof!. “Nogin’s
advanced e-commerce solutions and services will empower us to
expand our reach while maintaining our commitment to quality and
customer satisfaction.”
“Finally, there’s a more convenient
non-messy solution to whitening strips that makes you look forward
to teeth whitening,” said Holly Larsen, COO at Pooof!
Jon Huberman, President and CEO at
Nogin, added, “We are delighted to partner with Pooof! and support
their mission to deliver cutting-edge teeth whitening solutions to
consumers. Our Intelligent Commerce platform and experienced team
will provide the robust infrastructure needed to drive Pooof!’s
online growth, enhance their direct-to-consumer engagement, and
optimize their presence on multiple e-commerce channels.”
About Nogin:Nogin, the Intelligent Commerce
company, provides leading enterprise-class e-commerce technology,
tactics, and services for brand leaders that need to deliver
superior growth with predictable costs and an exceptional online
experience. Nogin’s Intelligent Commerce technology is a
cloud-based e-commerce solution purpose-built for brands selling
direct-to-consumer (D2C) and business-to-business (B2B). Nogin
frees its customers to focus on their business while running as
much or as little of their e-commerce infrastructure as they
choose. Founded in 2010, Nogin optimizes the entire e-commerce
lifecycle for a variety of well-known D2C brands as well as several
B2B brands and marketplaces. To learn more, visit www.nogin.com or
follow us on LinkedIn and on X at @Nogincommerce.
About Pooof!:Pooof! is an innovative brand of
convenient, great tasting dissolving teeth-whitening strips
developed by Dr. Bill Dorfman, affectionately known as "America’s
Dentist." These cutting-edge strips dissolve in 10-15 minutes,
leaving no residue and providing a brighter smile quickly and
conveniently. Dr. Bill Dorfman, widely recognized for his work on
ABC’s "Extreme Makeover" and as a recurring guest co-host on CBS’s
"The Doctors," has leveraged his expertise to create a product that
outperforms the leading whitening strips with 37% better whitening
in a 10-day in-vitro study.
Pooof! strips are crafted with a proprietary P3 formula that
allows for more effective peroxide utilization and faster
whitening, while being pH balanced to ensure enamel integrity. They
also contain amorphous calcium phosphate (ACP) to reduce
sensitivity and help remineralize teeth. The hydrogen peroxide in
the strips effectively penetrates and brightens enamel to remove
stains.
Pooof! offers a refreshing mint flavor and is free from
sulfates, triclosan, parabens, and artificial flavors, making it a
conscientious choice for users. Whether you're scrolling, lifting,
lounging, or driving, Pooof! provides a convenient and effective
teeth whitening solution.
For more information, visit www.pooof.com.
Inquiries:contact@nogin.com
Investors:investors@nogin.com
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