Attrace Introduces Promote To Earn Model For Blockchain-based Projects
04 Novembro 2021 - 7:22AM
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Earning money online has become a popular trend as advancements in
technology continue to revolutionize how human beings interact. In
the last few years, the Pandemic and the growing mobile and
internet penetration have seen people from all walks of life find
alternative ways to earn money. While the whole online industry is
gaining traction, blockchain-based projects seem to be gaining most
of this attention. The need for change Despite its popularity,
blockchain still lacks fundamental systems, especially applications
within the marketing industry. The marketing structures in the
blockchain industry still lack the proper systems to distribute
referral rewards to promoters who participate in promoting various
processes, including Initial DEX Offering (IDOs), Liquidity Pools,
decentralized applications (DApps), and NFTs. Moreover, there is
also no Web3 native solution that is trustless for affiliate
marketers, which can be used for making payments expanding
promoter’s performance. As the world moves to decentralization and
complete digitalization, there is a need to create decentralized
structures to help with the transition. So far, most
marketing systems are highly centralized, a structure that has
proved to be a danger to many businesses. Centralized marketing
systems have over the years been involved in numerous fraud cases,
data protection concerns, and lack of transparency in operations.
As a result, there are highly strained relationships between
project owners with promoters and consumers who lack trust in one
another. In addition, the introduction of Web3 has clearly outlined
the imminent need for change within affiliate marketing
(performance-based referral marketing). Sharing the same principles
as blockchain technologies, Web3 promises to provide verifiable
trustless and self-governing applications. Web3 also allows for the
native built-in payments system, permissionless and distributed
robust systems. However, the innovation is yet to address marketing
issues available in the current market. So far newly introduced
solutions from the decentralized space seem to still be reminiscent
of the traditional ones, where promotions are still centrally
managed within siloed referral campaigns scattered across the
ecosystem and blockchains. Attrace provides the solution
Attrace is a first-of-its-kind trustless decentralized referral
marketing network. The Attrace protocol is a fair ecosystem for
Web3 marketing via a three-party promotional system (project,
promoter and participant). It is aiming to bridge the broken trust
between project owners and promoters with a blockchain agnostic
referral standard. Created in June 2021, Attrace essentially
verifies in a trustless manner user acquisition via third-party
promotions. The network empowers promoters to support a project
they believe in by enabling them to share these projects with
communities and getting rewarded for the real additional
participation achieved. This promote-to-earn system allows better
interactions between project owners, promoters, and the community
at large. An important part of the Network is the Attrace Referral
Oracles: When a project has listed a promotion. promoters can
register by signing a referral contract with their wallet. After
this, the promoters can obtain a referral link, which they can
share with their audience. A participant that follows this link
will be offered an incentive to sign with its wallet, after which
the relation with this promoter (wallet) is shared with the
Referral Oracles. These oracles now have all the information needed
to observe the transactions on an external blockchain, search for a
legit conversion, and trigger the commission and bounty
distributions. Attrace is already live on Ethereum, Polygon and
plans to add more networks to its ecosystem before the end of the
year (e.g. BSC). The protocol recently launched IDO referrals,
Liquidity Provision referrals, Yield Farming referrals and will go
live this week with NFT referrals. The future looks bright for the
Attrace community as the Network also plans to introduce
gamification to allow its users to benefit from the Play to Earn
space.
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