A Fashion Show In The Metaverse?
23 Março 2022 - 2:05PM
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What will hopefully be the first of many Metaverse Fashion Weeks
will begin on March 24th, hosted on the popular meta gaming
platform Decentraland. This is an exciting new opportunity for the
fashion and tech world to witness and be a part of something never
done or even seen before. It is apparent that Metaverse Fashion
Week should not at all be a mere replication of real life fashion
shows, but rather something entirely different. What is intriguing
about this event is the possibility that the fashion industry
enthusiasts who would normally attend runway shows looking their
best, will now shift that creative effort into making their digital
avatars look appealing instead. However, that doesn’t mean
Metaverse Fashion Week is all about enjoying haute digital couture
from the comfort of our homes, still wearing pyjamas while donning
a VR headset (although, you could do that if you wanted). Outfits
showcased at this innovative digital event may be available in the
real world, too – and so Metaverse Fashion Week could become the
catalyst for upping your style game in both the physical and
digital worlds. Curating An Amazing Digital Atmosphere Fashion
shows from dozens of brands from around the world will be
presenting their finest digital offerings, and thousands will be
able to experience it. Although the fun won’t stop at just shows –
visitors will also be able to attend live music sessions at branded
after parties and buy and wear digital clothing in Decentraland,
directly from the catwalk. The four-day virtual event will also
have an engaging array of showrooms, stores, and talks. MVFW is
open to all, but purchases will be made via an Ethereum wallet.
Certain brands may offer VIP access or front-row seats for holders
of specific NFTs. But above all, it’s the atmosphere that will make
MVFW what it will become. Luxury NFT marketplace UNXD who helped
build Dolce & Gabbana’s NFT collection will contribute to the
curation of the event’s programming. Opening New Doors for Fashion
Brands More and more brands have been expressing interest in
Metaverse Fashion Week since its announcement in December, and it’s
not hard to see why. Having a spot within the very first MVFW will
open new doors for fashion brands who are part of this historical
moment in fashion tech. Many of the brands showcasing at MVFW could
come out of it viewed as pioneers in the space. It also offers
brands a safety net for trying out the tech behind a 3D virtual
world platform for themselves on an open platform, before going
all-in. Decentraland and the Sandbox are achieving notoriety as
open metaverse platforms, providing plots of virtual land to
investors who plan on building businesses within these worlds. Wear
NFT Based Digital Clothing In The Real World Digital fashion brand
Republique has recently deployed a team of designers who are
helping a range of clothing brands digitize their items, a service
that is now in high demand. Republique themselves will be selling
NFT skins at MVFW, alongside other big brands. Hugo (part of Hugo
Boss’ recent rebrand) recently signed with MVFW partner Boson
Protocol. This will allow consumers to buy physical Hugo products
inside of the metaverse, including at Metaverse Fashion Week.
Another brand who are showcasing metaverse clothing that can also
be bought physically is Faith Tribe, the decentralized NFT project
of Parisian luxury Fashion Brand, Faith Connexion. Theirs is an
open-source fashion design platform for the collaborative,
decentralized production of fashion items. Through Faith Tribe, new
and independent creatives can create designs that can be sold as
the designer’s drop collection. These designs can then be minted as
digital-only NFTs, or they can also have the physical version of
their clothing item produced from quality materials. Faith Tribe
wearable NFTs can therefore be showcased as a part of Metaverse
Fashion Week, as well as in the real world – so if you wanted, you
could wear the Faith Tribe jacket you brought at Metaverse Fashion
Week to a party in the real world, and represent your style
regardless of whichever world you’re spending time in. Many eyes
are watching with interest at the phenomenon of blockchain
intertwining itself with fashion to see where it’s headed next.
Metaverse Fashion Week intends to establish itself as an official
and recurring meta-fashion event creating extraordinary
experiences. With the innovation of so many interesting brands
contributing towards the first-ever Metaverse Fashion Week, it
looks like it’s on the right trajectory to fulfilling that legacy.
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